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How to Build a Healthy Backlink Profile?

How to Build a Healthy Backlink Profile?

Backlinks are an essential part of search engine optimization. They correlate directly with your rankings – the more quality backlinks you have, the better you will rank in search engine results. The critical word in that sentence, of course, is quality. Because while backlinks can be a great asset, they can also backfire. Too many backlinks on the wrong website will have the opposite effect. In fact, they may even incur search engine penalties. So to truly reap the benefits of this strategy, you’ll need to build a healthy backlink profile full of quality backlinks from diverse sources.


Backlinks explained


Backlinks are links on other domains that lead back to your website. They’re one of the essentials of SEO – if you want to see a significant rise in rankings, you’ll probably need to work on your backlink profile. There are various ways to get backlinks. You can use your own social media profiles to link back to your website or add a link to your homepage to your citations. But the most important (and coincidentally the hardest to acquire) backlinks are contextual links in quality content posted on reputable websites. This is what you’ll most want to focus on when building a good backlink profile.

How to build a healthy backlink profile

You can create backlinks by writing blog posts for other websites.

The importance of a healthy backlink profile

There’s a good reason why high-quality backlinks are considered a staple of digital marketingthey benefit your website in many ways. The obvious benefit is that backlinks direct people to your website from other websites, thus directly increasing traffic. But there are other, less apparent pros to backlinks, too: they improve your website authority and help you build a network with other websites. All this combines to increase your ranking, improve your visibility online, and attract more visitors.

What constitutes a healthy backlink profile?

There are many easy ways to get backlinks – all you need to do is include a link to your website in one of your off-site profiles or a comment on somebody else’s content. But those kinds of backlinks don’t carry much weight. Instead, you should focus on contextual links because that is what Google’s algorithm will take into account. Google will be able to recognize the quality of your backlinks and, by extension, your website, by looking at two significant factors:

  • the host website – your backlinks should come from legitimate websites with authority in your field
  • the link itself – your backlinks should be relevant to the context, naturally integrated into the content, and useful for visitors

Finally, a good backlink profile requires diversity. The links should lead to different pages and have different anchors; constantly linking the same page using the same anchor will look like spam to Google’s algorithms. They should also come from various websites; if you’re always getting links from the same website, Google will be suspicious about bad SEO practices.


How to build a healthy backlink profile

Quality backlinks help your SEO rankings

5 tips for building a healthy backlink profile

Properly building your backlink profile will require some effort. But don’t worry – it most certainly pays off in the end! So here is what you need to do if you want to acquire high-quality backlinks:

Generate quality content for yourself and for others

Before you can get any links, you’ll need some quality content that people will want to link to, so take the time to develop your content marketing strategy. Build up your website, choose relevant topics for blog posts, optimize your content for the right keywords, and post frequently to get people talking. Creating good content can in and of itself lead to quality backlinks. If people like your posts, they’ll share them on their platforms, generating organic backlinks for you. But you can also try guest blogging instead. Offer to create content for another website. In return, you’ll add a link back to your website.

Reach out to partners, affiliates, customers, and other website owners

In most cases, people won’t link to your website out of the goodness of their hearts. You’ll need to be proactive and take the first step. This means reaching out to other website owners and asking them to include your backlinks in their content. To make this part easier, contact the people you know first. Turning to business partners and affiliates will increase your chances of success. Then, encourage your customers to share your content if they enjoyed it. Finally, check some of the top websites in your industry. Do they allow guest blogging and backlinks? If so, create a good pitch and email the owners!

Be active in the community

If you thought that a career in content writing wouldn’t include some mingling with others in the industry, you were sorely mistaken. Even in the digital world of SEO, making the right connections matters. Strengthening your ties with other businesses and organizations can easily translate into quality backlinks. And if you focus on those in your geographical area, you can even improve your local SEO. Participate in conferences, events, and other gatherings that will help you make connections with businesses, organizations, and website owners who can be of help when you’re pursuing backlinks.


How to build a healthy backlink profile

Making connections in the industry will help you spread the word about your business

Choose the host websites carefully

How effective a backlink is in raising your ranking will depend largely on the website that links back to you. Links from suspicious or blacklisted websites can actually hurt you, and links that come from mid-tier websites won’t help you much. What you want to be aiming for are leading websites in your industry. Getting a backlink on a website with high domain authority will increase your domain authority as well. Those backlinks will also be rated better by Google and thus help you rise in the rankings more. While you won’t always be able to get a backlink on the top-rated website in your niche, you should still aim for quality websites instead of settling for just anything.

Have a strategy

Perhaps the most important thing when building a healthy backlink profile is having a good strategy. You’ll need to develop your own content, come up with guest posts, create a good pitch, and keep track of which backlinks are having an impact. Without a systematic approach, keeping track of all that is not going to be easy. So do your research. What are others in your niche doing? Which top-ranked websites allow guest blogging and backlinks? What are website owners looking for in backlink pitches? Which of your existing backlinks are generating the most traffic? The answers to these and similar questions will help you develop a successful strategy for building quality backlinks.


Photos used





Essential WP Plugins for Marketers

Essential WP Plugins for Marketers

WordPress is a content management system used by individuals, small businesses, and giant corporations alike. Whether you run a small startup or a multinational company, WP can be a strong ally. It can help you streamline your workflows, increase sales and traffic, beat the competition, and grow your business, as long as you know how to make the most of it. In this article, we have hand-picked some of the essential WP plugins for marketers that extend WP’s functionality. 


OptinMonster is an excellent lead generation tool you can use to create and display many types of forms on your WP site without hiring developers. Since all forms are mobile-friendly and responsive, you’ll also be able to reach smartphone and tablet users. OptinMonster can help you boost subscriptions and conversions and even turn abandoning visitors into customers thanks to its signature Exit Intent technology. It comes with beautiful pre-built templates, built-in analytics, and A/B testing. 

Yoast SEO

For most sites, search engines are the most valuable source of web traffic. If you want more people to find you and generate more traffic, you must optimize your content for search engines. Even though WP is SEO-friendly, Yoast SEO is one of the essential WP plugins for marketers because it helps them fully optimize each page and blog post. Using Yoast SEO prevents common mistakes marketers make that hurt their search rankings, like missing alt text descriptions. This must-have plugin automatically grades content for keywords and metadata and identifies areas that need improvement. Yoast SEO is free and available from the WP plugin directory. Its premium version offers more features.

Just Writing

Most bloggers and site creators agree that WordPress is one of the best content writing tools out there. The Just Writing plugin provides a distraction-free writing mode to help writers be more productive. By removing all distractions, this WP plugin enables you to use your time more efficiently and create better content. Its additional features include a spell checker and formatting removal.

Proofread Bot

Every content writer wants their content to be typo-free. This useful WP plugin for marketers can spot both spelling and grammar mistakes. In addition, it detects stylistic issues and prevents writers from accidentally plagiarizing their content.

Title Experiments 

Your click-through rate depends heavily on the title of your post. Make sure the first thing your readers see is what makes them want to learn more. Choosing compelling, attention-grabbing titles that accurately describe your content is harder than it seems. Title Experiments helps you decide which title works best for your readers by calculating click probability. It enables you to run a quick A/B split test for post titles to help you choose the most suitable one. 


This beginner-friendly, easy to use contact form plugin also allows you to create any form on your site. That includes survey forms, order forms, email subscription forms, donation forms, etc. It comes with a drag-and-drop form builder that enables you to quickly create WordPress forms on your website as well as beautiful, pre-designed, ready-to-use templates. If you want to make your site more agile and user-friendly, WPForms is a great choice. It’s fully optimized for speed and SEO and responsive on mobile devices. 

Subscribe To Comments Reloaded

With the help of Subscribe to Comments Reloaded, your visitors can subscribe to comments on your posts and get a notification email whenever a new comment is added. This way, users keep up with the conversation, and your pages get more views. Additionally, commenters can unsubscribe from specific posts or suspend all notifications if they want to. 

Inline Related Posts

This plugin is one of the most useful features to have when creating a blog with WordPress. Unlike most related post plugins, this plugin allows you to display related post links inside your content, not after the end of an article. As it shows similar content in places where readers are more likely to click on it, this must-have plugin also helps you increase page views. However, keep in mind that certain types of related posts should go below the article, which is not possible when using Inline Related Posts.


Jetpack is among the most popular and powerful plugins for WordPress. Few WP plugins for marketers can compete with its concept and design, as it’s easy to use and configure. It is mainly used for site statistics, social sharing, and SEO purposes. This all-in-one plugin has many advanced features such as mobile themes, analytics, widgets, content tools, etc. Marketers can use all of its features or only select those they find useful. While many marketers use this plugin to get an overview of their traffic rates, others use it to publish new posts on their social media channels. It is available from the WordPress Plugin Directory for free, but there is also Jetpack premium.


If your comment section is full of unwanted, spammy comments, Akismet is your best friend. This helpful plugin catches and stops spammy comments before they appear on your site. It automatically reviews and filters comments, searching for any malicious links and signs of spam. The basic version, appropriate for small blogs, is free, while the premium comes with a monthly fee. 


One of the best ways to make money on the internet is through affiliate marketing, and ThirstyAffiliates is one of the best WP plugins for marketers. This plugin helps you promote affiliate products on your site. WP’s best affiliate link management tool allows you to manage your affiliate links inside WP, cloak the long and complicated affiliate links into short URLs, add them to your posts, and check each affiliate link’s performance on your WP site. Moreover, you can organize your links into categories. 


Photo used


Becoming a Freelance Copywriter: A Guide

Becoming a Freelance Copywriter: A Guide

Do you love to write and create digital content? Maybe you want to be able to work from the comfort of your own home? Becoming a freelance copywriter certainly has its perks, which is why it is so desirable for so many individuals. You may have questions like should you join a content writing course or practice at home to become a copywriter. In this article, we are going to explore how to become a successful freelance copywriter by answering some of the most common questions. 


What is a copywriter? 

Billboards, blogs, product descriptions, articles, and magazines. A copywriter creates any type of advertisements with words. Copywriters are generally hired by a company or business to create their copy. This ensures that their marketing strategy flows together as one person writes it. 

A copywriter’s job is to create engaging and compelling copy that can draw in the attention of customers. They must find out their target audience and produce text that is relevant to their age group.  


Do you need a degree to become one? 

You don’t necessarily need a degree to become a copywriter. However, they can help you develop new strategies and ideas that can help you create compelling copy.  

There are many copywriting tips that can help you in marketing and advertising products, and you can learn these through specific degrees. 


How do you start off as a freelancer? 

Becoming a freelancer isn’t always easy, but it can be if you follow some simple steps. Firstly, you’ll want to create yourself a portfolio of your best work so that potential clients can view your capabilities. You’ll then need to set your price that you’ll charge for your services, and find a platform that allows you to locate jobs. 

Platforms such as Freelancer, Fiverr, and Upwork are reliable and can connect you with job opportunities. Once you keep working, and building up your reputation, then jobs can start coming directly to you. 


How much money can you make? 

The average salary of a copywriter is around $47,838 a year in the US. However, being a freelancer means that this can fluctuate. It all depends on how many jobs you choose to take and how well you promote yourself online.  


How do I know if this is the right career for me? 

Being a freelance copywriter isn’t for everyone, but if you love writing and creating content for various audiences, chances are you’ll love the job. You’ll also have to be comfortable working from home and be able to motivate yourself. This isn’t always easy, especially if you find it difficult to get out of bed in the morning. Finally, being a copywriter means that you must work on consistently improving yourself and learning new information. This could include finding out the latest social media platforms and what is trending at the current time. 


And there you have it! This is a guide to becoming a freelance copywriter. Remember to follow your dreams and find a career that is right for you. If you are having trouble finding what you are searching for, you can try an online job quiz and match your skills to your perfect career.

Meet Geofencing- A New and Super Effective Mobile Marketing Hack

Meet Geofencing- A New and Super Effective Mobile Marketing Hack

Meet Geofencing, a New — and Super Effective — Mobile Marketing Hack

Every digital marketer worth their salt would know the significance of mobile-optimized online content. Almost every one of us has got a personal mobile device. Research has revealed that on an average, customers spend around five hours a day on their smartphone. Thus, mobile marketing has become one of the most effective methods for reaching your target demographic.

As technology continues to evolve and provide a more mobile-centric consumer experience, our digital marketing methods need to adapt and change as well. We need to integrate new digital marketing techniques to leverage the indispensability of mobile phones in our lives.  One of the most effective of these — and one specifically designed with mobile connectivity in mind is geofencing.


Geofencing in a Nutshell

Geofencing, for the uninitiated, is all about using the types of technologies that have become standard mobile device feature sets — such as GPS or RFID capabilities — and creating new consumer applications based on how these technologies work. The endgame for geofencing is to create invisible, virtual boundaries around geographic areas that trigger responses when someone, armed with their mobile device, crosses that boundary in either direction.

Geofencing has already been used to great effect in the smart technology sector, allowing you to walk into a dark room and have the lights turned on automatically, as long as you have your mobile device with you. Entertainment is another wildly popular application — just take a look at how immensely popular the Pokemon Go mobile game became, with reports of up to 147 million users in 2018. It stands to reason, then, that adapting geofencing for digital and mobile marketing is a massive step in the right direction!


Providing Personalized, Location-Relevant Marketing Opportunities

Geofencing is ideal for providing high levels of personalization to digital marketing campaigns, especially ones that are fine-tuned to consumer location. Pushing marketing materials to mobile devices after a user has moved into relevant real-world areas provides a high level of engagement. It is because these virtual boundaries can be set at essentially any scale, with ranges varying from moving to a new city or walking down the aisle of a supermarket.

Imagine a world where a shopping app sends a push notification for exclusive coupons to a user’s mobile device when they walk through the produce aisle, leading a consumer to choose a marketed product over a competitor’s. In fact, the Walmart mobile app already does this to serve consumers with coupons and electronic receipts. Geofencing can get your marketing content into the hands of consumers that are in the perfect position to be influenced positively by that content. That’s the potential power of geofencing.


Geofencing is Just One Part of the Puzzle, Though

Geofencing is the kind of mobile marketing tool that digital marketing professionals dream about. However, even the most powerful tool is next to useless unless you use that tool in ways that support your goals as a marketer. Just as even the most well-crafted social media marketing campaign will flounder without content created specifically for sharing in that setting, so too will a geofencing campaign crash and burn without implementing it in ways that will yield the results you’re looking for.

First and foremost, you’ll need to partner with a company that provides you with a platform to leverage geofencing to your advantage. There are a number of B2B and B2C platforms currently in existence; in the UK, for example, the Vouchercloud free mobile app serves up coupons to users whenever they pass within a specific range of retail partners, representing the kind of necessary fusion between marketer and geofencing infrastructure provider that provides high levels of service for everyone involved.


The Geofencing Checklist

It should be fairly apparent by now that incorporating geofencing into your digital marketing campaign activity — especially if you want to harness the burgeoning mobile marketing demographic — is a great idea. It’s also pretty straightforward now that you do need to take a specialized approach if you do want to dip your toes into the waters of geofence-driven mobile marketing. To make it easier for you, here’s a quick checklist to get started.

  • Start a digital marketing company. We’re pretty sure you’ve got that covered at this point.
  • Create a fully-fledged digital and mobile marketing playbook. Remember that while geofencing is a powerful tool, it’s just one of many in the modern digital marketer’s toolbox. Local SEO, content marketing, social media engagement — round out your skill set so that you can support your geofencing endeavors.
  • Research mobile geofencing technology partners. Whether you’re building a website from the ground-up as a companion to a B2B or B2C mobile app or you’re using a pre-established service similar to Vouchercloud, it’s important to find a partner that’s going to fit your marketing vision.
  • Showcase your mobile marketing chops to prospective clients. Take the time to polish your marketing content in conjunction with mobile-friendly marketing techniques so that potential clients can see how effective geofencing can be when integrated into a mobile marketing campaign.

The Final Word

Nobody knows what the future holds for sure, of course. But it’s a safe bet that things like geofencing, which might seem like a unique concept today, is the harbinger of digital marketing’s brave new world. Mobile marketing is undoubtedly here to stay, and ensuring that your marketing company is agile enough to adapt to the rapidly changing landscape will help in future-proofing you for whatever new and exciting changes are around the corner!




5 Ways to Ensure Greater Traffic to Your Blogs

5 Ways to Ensure Greater Traffic to Your Blogs

If you have been working steadily on your blog, and still not getting the desired traffic, then there is something fundamentally wrong with your approach. But you don’t have to worry. Getting traffic is not rocket science. Here are five easy tips to help you increase traffic on your blog.



  • Be strategic about the content of your blog: There is no alternative to excellent content. You can achieve tangible results by merely enhancing the quality of your content. However, quality alone can’t get you there. You have to be more strategic with your efforts at content marketing. Your content should specific to a need. If you know your audience well enough, you will know what kind of content they want you to post. Your blogs can be funny, and witty, or educational and informative. Try finding the right balance between these two categories, and you will have a more diverse audience.




  • Don’t hesitate to use keywords: If you want big-time traffic on your blog, then you must include SEO and keywords to your strategy. People get jittery about incorporating SEO techniques in their plan. But you must remember that SEO can do wonders for your blog when you do it the right way. Google will direct traffic to your blog, and the users will find all the information they are looking for on the web. The best thing about SEO is that you can link your blog to some of the other related blogs that you might have written on a particular subject.




  • Targeting social networks correctly: While it is advisable to establish your presence across multiple social networks, you will soon begin to lose focus in your bid to excel with every social network. Try figuring out which social media network suits you the best. If your blog is heavy on visuals, you should post focus on LinkedIn. If your blog contains a social message, give your Facebook page some extra attention. You must figure out where the majority of takers of your content hang out and effectively target those platforms. Once you have identified your key networks, concentrate on them more. Ask your followers to share your content, so that your following keeps increasing.




  • Optimize your page for speed: Your followers aren’t going to wait forever for your blog to load. If your page doesn’t come up fast, they will just hit the back button and move on to the next Google listing, which will most probably be that of your competitors’. Check out some of the WordPress plugins that will help you in creating a version of your blog that is specially optimized for a mobile device.




  • Be friends with your competition: While this may sound weird, the truth is that building good relationships with your competitors will go a long way in establishing your dominance in your niche. Comment on blogs from bloggers in your field. Cite a blogger in one of your posts, and tag them in a tweet to let them know. The blogger will retweet and share that post that mentions them. Consequently, you will get more shares and traffic.



4 Ways You Can Help Your Brand Establish Strong Connections With Customers

4 Ways You Can Help Your Brand Establish Strong Connections With Customers

Brands have become increasingly conscious of creating lasting connections with their clients. In today’s digital age, customers seldom rely on salespeople to help them with their purchasing decisions. Most consumers now prefer doing their share of research before settling down on a brand. Therefore, it is quintessential for you to integrate bridges and trust signals into your marketing strategy. Doing so will help you focus on your target audience which will consequently lead to a boost in sales, and enhance brand awareness. Here are four ways for you to make that happen.



  • Research on your clients’ needs: Companies often commit the mistake of marketing their products to people without having adequately researched on it. CEOs and business owners often have an inherent bias that motivates them to make assumptions regarding how their consumer base will react to their products. However, savvy organizations conduct in-depth research of the market, competitors, and their prospective customers to understand the needs of their consumers. Thus, they come to know what would motivate their clients to make a purchasing decision. Run thorough research on your buyer audience and market to them with custom content. The more informative the content, the more likely it is for your clients to make a purchase. It will help you form a bond with your consumers.



  • Present your product as a solution: Once you have understood your customers’ needs, you will have known their pain points. You will be in a much better position to define what constitutes their problem, and what is the possible solution to those issues. Once you do that, you can present your product as the saving grace. Instead of adding common phrases and buzzwords, add a solution-based term that is problem-specific. You will generate a high level of organic traffic by presenting your product in a language that can offer a solution to a set of problems. Thus you will give your clients a reason to buy your product by tapping into their pain point.



  • Present your consumer as the protagonist of your story: Your marketing campaign should be able to make your customers feel valued by your product and brand. In the process, you might end up alienating a small margin of buyer audience. However, such a marketing approach will boost your sales in the long run. When the buyers can identify and relate themselves to your product, they are sure to give your brand a try.



  • Let your products and brand endorse a lifestyle: Features alone don’t motivate buyers to choose a product or a brand. The lifestyle associated with a product is what often pushes people to make a buying decision. Upon having a clear understanding of your consumers and their lifestyle, you can present your product as a commodity that fits into that lifestyle. By aligning your brand and your product with a specific lifestyle, you can build strong connections with your customers.


In today’s context of modern marketing, you can boost your standing within the industry and enhance your growth by establishing strong connections with your clients. As the old saying goes, people tend to buy from brands they like. Try being that brand, and see your revenues grow manifolds.

Why Consistent Blogging is Overrated

Why Consistent Blogging is Overrated

So finally 2019 is here. Marketing gurus, like every year, are busy teaching their followers the tricks that can help them succeed in the digital marketing sphere. One of these tips that you would come across frequently is to be consistent as a blogger. Marketers don’t get tired repeating the many benefits that regular blogging will have on your overall marketing prospects. They will tell you to choose a couple of days each week and post your blogs on those days. They will also press upon posting the content at the same time every day.


But why? None of your followers is going to start freaking out if the time when you post isn’t the same every day. Nobody is going to care if you post at 8 pm on Wednesday instead of 4 pm. Nobody is going to lose their mind if you don’t post on one of the days when you were “supposed” to post. And rest assured, nobody is going to unfollow you for that.


Stop putting yourself under unnecessary pressure.


All my life I have tried creating schedules and sticking by them strictly. It never worked out, and I got back to my procrastinating ways. After I started taking digital marketing more seriously, I observed what others did. I saw a bunch of people creating an editorial calendar which they would use to plan when they would be posting each of their blogs. I tried doing it too. And as usual, setting deadlines for myself didn’t work. Since I had set the deadlines for myself, I knew that I could always get away and never bothered to prioritize them.


And the worst thing about missing deadlines was that I felt a rage building within myself for not hitting my deadlines, again. By unnecessarily pressurizing myself, I was only preparing myself for failure. And mind you, this wasn’t the kind of failure that one could learn from. Instead, it was more of that repeated failure which makes you feel miserable about yourself for not being able to do your job correctly, slowly gnawing away your self-esteem.


You owe people nothing.


Another thing about not posting regularly is that you don’t owe people anything. Nobody cares whether you publish consistently or not, either. People have got enough problems in their lives to take care of, and nobody is going to come after you for not publishing on a regular basis. People who like your content will be too thrilled to complain when you finally post something. The only thing that you must pay heed to is that you adhere to quality content. That is strictly non-negotiable.


Nobody is going to send you angry emails saying that they were expecting you to post your content on Sunday and you didn’t do so. If you indeed receive such emails, ask them to get out and get a life. Nobody expects you to deliver a masterpiece on a specific day. You don’t owe them a masterpiece either. You merely want your work to be appreciated. So, stop ruining it by adding this imaginary pressure on yourself.


Be in control


It is up to you how and when you want to work. You can choose to ignore social media for days on end, and it is perfectly fine. If setting yourself deadlines works for you, do it. If it doesn’t, be the free-spirited person that you are. The only fixed rule of content marketing is to deliver quality content. Choose whatever suits you, because it works for you, and that is the only thing that should bother you.


Me? I have stopped trying and planning to post my blogs on specific days in a week. Now I only concern myself with writing, as and when I like. And guess what, I am doing much better now. Surprisingly, now I write more, and I come up with enhanced content than before. But the best thing is letting go of all the unnecessary stress.

Guest Posting Sites

Guest Posting Sites


Guest posting sites are useful for marketers, writers and bloggers to gain exposure and boost their SEO efforts. Guest blogging provides an opportunity to share your experiences and insights with a targeted audience. If you write unique and quality contents and share them on top blog submission sites, then you see a gradual increase in your referral traffic over time. You will also get quality DoFollow or NoFollow backlinks from the best blog sites which are extremely helpful in improving search engine ranking of your site. Selection of right guest posting sites is the first step towards achieving better marketing results.


How to Select the Best Guest Posting Sites


The most critical factor in choosing blog submission sites is their target audience. Create a list of blog sites that cater to a niche audience which is similar to your customers. Many experts suggest that you should choose sites based on their Page Rank (PR) and Domain Authority (DA). However, I firmly believe that a backlink from a low PR and DA site that generates relevant traffic is significantly better than those from high PR and DA sites which yield no or little traffic. Also, quality of content and user engagement are other critical factors that determine your success in guest posting.


Here is a list of guest posting sites where I have successfully posted blogs on behalf of our clients:


Note – We have a huge list of blog sites and it is hard to put them all in one go. Thus, I will keep adding sites in this list on a regular basis. Contact Us to get a list of 1000 blogs that accept guest posts.


Huff Post


Category – News, Media, Miscellaneous
DA – 98
Guideline – Send a Blog
Word Limit – 500 Words
Our Sample Post – Promote B2B Niche Businesses
Difficulty Level – Extreme
Send your post directly to the Editor for review. They may take 2-3 weeks to respond if the post gets approved. 




Category – News, Media, Miscellaneous
DA – 93
Guideline – Guideline
Word Limit – 700 Words
Our Sample Post – Email Marketing Tweaks
Difficulty Level – Extreme
Apply Here! They select contributors based on their profiles.


Crazz Egg


Category – Marketing, Copywriting
DA – 86
Guideline –  Propose Three Headlines
Word Limit – 800 Words
Our Sample Post – Influencer Marketing
Difficulty Level – Hard
If they like your headlines and approach, they make come up with a list of titles that you can choose from.




Category – Digital Marketing
DA – 83
Guideline – Guideline
Word Limit – 750 Words
Our Sample Post – Advanced Facebook Marketing
Difficulty Level – Moderate
Pitch Your Idea to the Editor first before sending the final content. You may get a few brownie points by praising SEMrush tool.


Small Biz Trends


Category – Small Business, Marketing, Finance
DA – 82
Guideline – Guideline
Word Limit – 700 Words
Our Sample Post –  Increase Conversion Rates
Difficulty Level – Hard
Send an email request to experts@smallbiztrends.net. Include the following items – Your industry or field of expertise. Two or three topics, your website link,a sample of your writing.




Category – News, Media, Miscellaneous
DA – 74
Guideline – Pitch an Idea
Word Limit – 1000 Words
Our Sample Post – Marketing Automation
Difficulty Level – Moderate
Content must be epic. They usually respond in a week. However, your article might get published 4-8 weeks. 


Smart Insights


Category – Digital Marketing
DA – 81
Guideline – Contact
Word Limit – 700 Words
Our Sample Post – Marketing Trends for Niche Businesses
Difficulty Level – Moderate
Send your post directly to the Editor for review. They may take 2-3 weeks to respond if the post gets approved. 




Category – News, Media, Miscellaneous
DA – 93
Guideline – Post Your Buzz
Word Limit – 1000 Words
Our Sample Post – How Students Perform Better
Difficulty Level – Easy
You can directly post your content. However, only quality content gets featured on the main site. 




Category – Small Business, Marketing, Miscellaneous
DA – 81
Guideline – Guideline
Word Limit – 300 Words
Our Sample Post – Generating Sales without Spending on Ads
Difficulty Level – Easy
Apply Here! They may take 2-4 weeks or even more to approve your profile. 




Category – WordPress
DA – 53
Guideline – Guideline
Word Limit – 500 Words
Our Sample Post – Email Plugins
Difficulty Level – Easy
To contribute, send your titles to editor@torquemag.io! Please include 2-3 sentences summarizing the topic you wish to write about.They will respond in a week. Your article may be published in 4-6 weeks. 


All Top Startups


Category – Startups
DA – 43
Guideline – Guideline
Word Limit – 500 Words
Our Sample Post – Succeed in a Competetive Market
Difficulty Level – Easy
If approved, your article will get published within two weeks of submission 


B2B Marketing


Category – B2B
DA – 71
Guideline – Guideline
Word Limit – 700 Words
Our Sample Post – Pricing Strategies
Difficulty Level – Moderate
Apply Here


Tweak Your Biz


Category – Miscellaneous
DA – 57
Guideline – Guideline
Word Limit – 1000 Words
Our Sample Post – Things to do after Publishing a Guest Post
Difficulty Level – Moderate
They respond in 3-4 weeks. Subject to approval, your blog may be published in after 3-4 weeks of submission


Digital Information World


Category – Digital Marketing
DA – 52
Guideline – Guideline
Word Limit – 2500 Words
Our Sample Post – Social Media Trends
Difficulty Level – Moderate
Expect a response in 2-3 weeks. They now charge $10 for each submission to check spam.


Motivation Grid


Category – Miscellaneous
DA – 38
Guideline – Guideline
Word Limit – 1200 Words
Our Sample Post – Start Your Business
Difficulty Level – Easy
Quick Response. 


eLearning Industry


Category – News, Media, Miscellaneous
DA – 73
Guideline – Guideline
Word Limit – 700 Words
Our Sample Post – Knowledge Transfer
Difficulty Level – Easy
2-3 Weeks of Response Time 




Category – HR
DA – 55
Guideline – Contact
Word Limit – 500 Words
Our Sample Post – Skills for Recruiters
Difficulty Level – Easy
Contact editor with 2-3 titles and you will get a quick response. 


Dumb Little Man


Category – Miscellaneous
DA – 63
Guideline –
Word Limit – 800 Words
Our Sample Post – Career Killers
Difficulty Level – Moderate
Publishing Time – 2 Weeks. 


Personal Growth


Category – News, Media, Miscellaneous
DA – 33
Guideline –  Guideline
Word Limit – 500 Words
Our Sample Post – Life long Learning
Difficulty Level – Easy
Subject to approval, the article may get published in 4-5 weeks


Teacher Cast


Category – News, Media, Miscellaneous
DA – 48
Guideline –  Guideline
Word Limit – 700 Words
Our Sample Post – G-Suite for Education
Difficulty Level – Easy
Quick response. The article may get published within 2 weeks of submission 


Content Marketing Strategy Template

Content Marketing Strategy Template

The Content marketing strategy template is useful for every business. It helps in streamlining the content marketing efforts. An excellent content strategy template enables you to stay focused on things that matter the most. Ideas and thoughts have no limits or boundaries. You need to provide a right direction to your mind in order to get meaningful things done. This is what a sound strategy does to your business.


Any standard content marketing strategy has six main elements:


  1. Timeline
  2. Business Analysis
  3. Objective and Goals
  4. Strategy and Planning
  5. Implementation
  6. Result Measurement and Optimization


I have used a simplified version of the strategy template that I developed for SixPL (for this site itself) to explain the fundamental elements of the template. You can customize it as per your specific business requirements.


1. Timeline – Six Months


The timeline is crucial. Content marketing is effective only in the medium to long term. Therefore, you should give at least six months to see if your content marketing strategy delivers the desired results. To generate immediate results, you may use paid advertising such Google Adwords or Social media ads.


2. Business Analysis


Business Model


We are into digital marketing. Most of our revenue comes from providing services like content development, SEO, SMO, Email marketing, Affiliate marketing, and PPC Advertising.


Target Audience


Would-be entrepreneurs, entrepreneurs, CEOs and Directors of MSMEs, and individuals who wish to learn digital marketing or want to make money online legitimately.


It is important to note that our services are not industry or location specific. We have served a diverse range of customers from across the world. Thus, we have not considered the country or industry of our target audience. However, these are two critical parameters that should not be ignored while defining the target audience.


To make your content marketing strategy successful, define a precise target audience.


3. Objectives and Goals



In this section, you need to answer: “why are you developing a content marketing strategy for your business? What do you aim to achieve by doing the activities?”

At SixPL, the primary objective of content marketing strategy is to drive readership to our content.




This is the measurable outcome that you intend to accomplish at the end of the timeframe. You need to set realistic goals. Otherwise, the entire exercise will go in vain.

For SixPL, we have set following goals:

S.NoGoalCurrent StatusTarget
1Number of visitors (Sessions)75 visitors per day300 visitors per day
2Number of Email Subscribers100023
3Facebook Page Likes10000400
4Twitter Followers20000208
5LinkedIn Personal Connections50003000
6LinkedIn Company Page Followers2000725


It is important to understand how to arrive at a particular number while working on goals. In my view and experience, above numbers are the minimum that we should achieve in order to justify the investment in content marketing. For example, in 2016, we saw an average of 75 visitors per day. In the first half of 2017, we want this figure to reach at an average of 300 visitors per day. Same goes, with other goals.

I will also revise these goals on a monthly basis if required so that we adapt to the prevailing scenario. However, we will notify the same to our readers and mention the reasons for revising the goals to maintain the transparency.

It is noteworthy that, although we provide content marketing services to our clients, we never did that for ourselves. The main reason was work overload and lack of bandwidth. We were so busy providing excellent services to our clients (and to earn money) that we completely ignored self-marketing. However, since we want to move to the next level of business, we can no longer afford to ignore our own branding.

We have not included the number of leads in our objective or goals, as we have undertaken this activity for branding and not for the lead generation. However, we do expect to generate some leads, and we will keep you posted on this. At present, we have a separate lead generation strategy, which I will discuss in another blog.


4. Strategy and Planning


Develop a strategy keeping your target audience in mind. Remember that through content marketing; you should aim to bring a positive change to your customers’ life. Content marketing is worthless if it doesn’t make your readers think or act.

Following is the strategy in brief that I developed for SixPL:

Center of our strategy is to provide useful and unbiased information and insights related to digital marketing, entrepreneurship, and marketing technology. We will only produce evergreen content and use Google keyword planner tool to optimize every article for a minimum of one keyword and a maximum of three keywords.

In addition to this, we will also publish an off-beat article on Saturdays that would revolve around current affairs and positive things around us.

No article will be published without optimizing it for Google. The headline of the article will be written in a way that describes the content more accurately, rather than attention grabbing clicks baits that are used to get more traffic from social media.

A separate guideline will be developed to accommodate guest posts that fit our overall strategy.


Content Calendar


A new blog will be published every Monday, Wednesday and Friday.

Newsletter to be broadcasted every Tuesday


Social Media Calendar


One Status Update Per day
On Mondays, Wednesdays, Fridays and Saturdays – New Blogs

Tuesday – Creative

Thursday – Old Blog

Saturdays – Off-beat Article (From our blog or from across the Internet)


5. Content Promotion Strategy


Gone are the days when great content attracted a huge audience. Today, you need to spend a significant amount of time in promoting the new as well as old blogs. Otherwise, it will hardly be visible and read by anyone.

Here is the promotional calendar that I have developed for SixPL:

On the Blog Publishing Days (Mondays, Wednesdays, and Fridays):

Blog will be published on Mondays, Wednesdays & Fridays Around 9 pm IST

After publishing a blog post following needs to be done:


  • URL Tagging (UTM Tagging)
  • Post it on Facebook, LinkedIn and Twitter
  • Promote it on LinkedIn Groups
  • Promoting it on Facebook through Paid Campaign
  • Share it on Inbound
  • Share it on GrowthHacker
  • Share it on Alltop
  • Engagement through comments on five websites
  • Publishing a blog on LinkedIn through Personal Account
  • Answering related questions Quora
  • Bookmarking


6. Measurement and Optimization


Initially, use basic methods such as UTM tagging and Google Analytics to measure the traffic conversion. For SixPL, we have decided to review the progress on a monthly basis and make required changes in strategy or implementation that can help us in meeting our goals and objectives.




You need to plan as much in detail as possible to overcome major challenges. For SixPL, I have even decided 90% of the blog topics and titles that would be created over the next six months. This gives me a clear picture of how the entire content will look like at the end of our first ever campaign. We have also planned the detailed list of activities and the number of hours I along my team is going to invest in content marketing. At the end of the campaign, this will give a fair idea of ROI on content marketing and whether we should continue doing it with some improvements or choose something else.

Watch this space for regular updates on the progress we make. Subscribe to our newsletter to get the updates in your email.

If you decide to implement a similar strategy for your business, do let me know, how it is going for you.

What is your opinion on this strategy? Will it work? Would you like to develop a similar strategy for your business? Or you have something better?

Looking forward to your valuable feedback through comments.