Google’s Search Helpful Content Update
You may like to read this official article from Google: https://developers.google.com/search/updates/helpful-content-update
Unhelpful Content can push your site down in ranking
If you are writing people-first content then this latest update is good for you. However, if you create content for the sole purpose of search engine ranking and if the content doesn’t add value to the readers, then your site may see decline in ranking, impressions, and clicks after this update.
If your site has a lot of unhelpful content, then it may have an adverse impact even on the pages with high-quality content.
Avoid creating new location pages with redundant and generic information to secure better ranking. Such pages will soon witness a sharp decline in overall ranking. Large number of such pages can even have a detrimental impact on ranking of pages with good quality content.
