All digital marketing strategies will invariably focus on improving conversion rates. Indeed, Search Engine Optimisation (SEO) may aim to increase search engine visibility. Social media outreach may intend to build a brand’s image and foster trust. But ultimately, all such strategies will hinge on pushing customers down the sales funnel to convert and drive sales. Still, websites may typically suffer from low conversion rates, which other strategies alone can’t rectify. With that in mind, we’ll devote this article to exploring some simple ways to increase conversion rates on your website.
Initially, adopting the potential convertee’s perspective, we may explore common conversion inhibitors. While marketers may disagree on exact underlying factors, we may identify core inhibitors as the following:
- A lack of trust
- A poor user experience (UX)
- Needlessly long buying processes
- A lack of perceived need or urgency
Naturally, final conversions don’t hinge on these factors alone; search engine visibility and lead acquisition rates play a crucial role. Moreover, retention rates significantly augment final sales post-conversion, enhancing the average customer lifetime value (LTV).
Addressing inhibitors to increase conversion rates on your website
However, as this subject offers notable complexity, we may begin by simply addressing conversion enhancements themselves. Namely, we’ll address some simple ways to increase conversion rates through content optimisation and website optimisation.
#1 Keep your website well-maintained
First and foremost, we should address convertee trust and ensuring your website’s technical health – a cornerstone of SEO. A proper maintenance schedule and process can help safeguard your website against attacks and malicious actors. Moreover, website maintenance can future-proof your website, ensuring optimal performance through frequent software updates. Thus, hiring professionals to regularly update your website should be an excellent starting point.
#2 Refine your keyword research
Next, still on the subject of SEO, you may wish to review your content strategy. Keyword research does not simply enhance visibility but also conversion rates. You may thus consider the following as you review your keyword choices:
- How does your content rank for your keywords of choice?
- Do your keywords resonate with your audience, inciting engagement and driving conversions?
- Are there other keywords you could rank for or bid for?
While these questions will typically concern SEO, they also directly affect conversion rates themselves. An engaged audience is more likely to convert, and engagement begins with offering valuable, relevant content.
#3 Keep your design and layout simple
Your content’s subject, tone, and style aside, simplicity offers to enhance conversion rates. Indeed, UX design hinges on simplicity, which aids the potential customer’s journey. Here, you may consider the following, among others:
- Are your most valuable elements and calls to action (CTAs) above the fold?
- Does your website offer easy navigation to valuable pages?
- Is mobile navigation simple?
- Does your content layout use white space and negative space to ensure better visual appeal?
- Do secondary, distracting elements get in the way?
To acquire insights on these factors, you may use such user behaviour analytics tools as the following:
- Google Analytics
- Heat maps; scroll, move, and click and touch maps
- Eye-tracking software
Naturally, A/B testing should precede any sweeping changes to your layout. Nonetheless, design simplicity offers a very lucrative way to increase conversion rates on your website.
#4 Provide social credit
Further addressing the trust inhibitor, you may consider providing social credit wherever possible to build confidence in your proposition. Notably, the exact form of social credit you may use will depend on your website, product or service, and industry. However, there are many forms of social credit you may consider, including:
- Customer reviews
- Case studies
- Affiliate logos
- Third-party endorsements, coverage, and studies
Regardless of its form, all social credit has the same purpose; to instil confidence and build trust with your audience. Marketing will only do so much in this regard, and audiences may have suspicions of newer vendors. Social credit tackles this challenge by providing reassurance that other customers left satisfied with their purchase.
#5 Strengthen your CTAs
Similarly, you may wish to strengthen your CTAs to help ensure more conversions. Your CTAs should ideally have the following characteristics:
- Accuracy and clarity; clear, compelling copy that underlines your proposition’s value
- Simplicity; your CTA should offer simple, jargon-free language
- Visibility; your audiences should immediately see your CTA
- Visual appeal; your CTAs should be visually appealing through their shape, size, font, and colour
As such, you may take different appropriate steps to strengthen your CTAs:
- Clarify your message; audiences should know your exact proposition
- Strengthen your copy; your CTAs should promote your proposition’s value
- Humanize your language; a simple “yes, sign me up”-style message may work best for your audiences
- Improve your layout; ensure your CTAs are immediately visible and can’t be confused with other elements
- Make your CTAs more visually appealing; using different visual elements can help drive clicks
Of course, as above, your exact modifications should depend on your audience’s response to them. Thus, constant A/B tests should more reliably reveal the best course of action.
#6 Add a countdown timer
Another way to strengthen your CTAs and incite urgency lies in countdown timers. This frequently underused element can offer very notable results, as studies show. For example, Sleeknote’s findings on popups found that those with countdown timers outperformed ones without by a massive 113%. Similarly, a case study by CXL demonstrated a 332% conversion rate increase through inciting urgency. You may thus consider adding countdown timers in whichever way best fits your website, including in such elements as:
- Exit-intent popups
- Product recommendations
#7 Simplify the buying process
Finally, addressing the factor of process simplicity, you may try to simplify the buying process to incentivize customers. Ways to do so, and increase conversion rates on your website, may include the following:
- Don’t require sign-ups and sign-ins for purchases
- Keep input fields optional
- Make every page highlight and promote the next step in the process
- Refine your filters so that customers don’t face choice paralysis
Other practices may include offering free shipping, a money-back guarantee, and other perks. These may also instil confidence in your buyers, ensuring them that going through the process is worth their time.
Since the early days of a new website, website masters have been looking for ways to improve their position against specific keywords on the search engine.
Likewise, for each business and website that you need to improve, you need a pattern to quantify your various strategies so that you can see what works and what doesn’t.
At the point where you need to spend some dollars, you first need to realize the amount you need to measure.
One of the prominent ways to measure the website is to look for the domain authority of the site. The domain authority is the number or score which is referred by the Moz.
This number is created by the algorithms of Moz which includes multiple factors and this way, you can increase the trust in the search engine through working to improve your domain authority.
In this article, we will discuss some of the best ways to improve the domain authority of the website that would also help to increase the ranking on the search engine.
What is the domain authority and how to check it?
One of the most well-known SEO analysis at the moment is Moz’s Domain Authority. It is a full level estimate that can be used to compare your website to other sites in the long term.
Moz uses a calculation to determine the Domain authority, and a few, about 40, factors number of links, MozRank, MozTrust, etc. enter into the decision about your score.
Essentially, the domain authority is a suitable trade for PageRank and a number that you should use to quantify your SEO implication.
There are different tools available online like Moz, deviantart or Prepostseo.com some of them provide features such as da checker for unlimited urls. These tools are usually available for free as well as it can be used online and instantly.
1. Focus on Your On-Page SEO
We have seen online SEO changes improve rankings and slightly increase domain authority all by themselves.
At least you have your on-page SEO altogether. Title Tags, meta-title and description, and internal linking should consistently get the best possible consideration and time.
2. Off-Page SEO and link building is very important
This is one of the most important factors for ranking as well as for increasing the domain authority of a site.
Every backlink procured is a vote of confidence in the web indexes. There are different approaches to forming backlinks, and different techniques influence Domain Authority more than others.
Guest Post Link Building
However, Google’s aspiration algorithm gives less position for guest posts.
Guest postings cannot give the significant boost that various techniques can have, so, while significant, it should currently be done in combination with other all the more remarkable systems.
Different websites can use for the guest post marketplace and these usually provide the sites according to your desire.
Connection recovery is essentially a push to repair broken connections, or request joins when your image or article is referenced without connecting to your site.
At the point where a connection is broken or does not exist at all, no connection value is passed to the disk.
Connection to these distributions where there is a confusing interface or unconnected brand information, and prompt to add the correct connection, can regain the connection value and important trust flags that Web crawler relies on.
It has to be done in huge quantities to be efficient, and it can be a long, boring cycle to the end.
Think of Connect Recovery as your website cleanliness. Shielding customers from arrival on 404 pages is consistently ideal.
You should always repair broken connections and make connection requests if someone refers to your image.
The further development of content is by far the fastest and best approach to improving natural visibility and thus the Domain Authority.
What is Content marketing? Content marketing means idealizes, make, plans, and creates newsworthy, outstanding, and content-related content for the customers.
3. Disable bad links
Although incoming connections are essential to your site’s DA and rankings, bad connections are more dangerous than anything else in SEO.
Connections taken from a nasty site can reduce your site’s domain authority and sometimes even lead to Google being punished.
To avoid this, you should check your site for bad links and remove them as quickly as you would expect under the circumstances.
You can use distinctive SEO tools to distinguish destructive links by getting a complete connection profile of your site.
Besides, if you are unable to remove these links, you can use the Google Search Console to deny or ignore them.
Thereafter, Google’s crawler will not consider any unnatural or malicious backlinks when ordering.
4. Improve your internal connections
Another way to improve the customer experience on your website is to adapt to your internal connection structure.
By coordinating links to other informative pages on your website, you can retain your guests and lower the bounce rate.
Internal linking also makes it easier for web crawler bots to sneak into your site, which helps with ordering your pages.
Another advantage of a corresponding internal connection structure is that it passes the interface juice from one side to the next.
Checking links is an SEO term that refers to the assessment of a page that has been forwarded to different websites. It demonstrates the positive support of the web index, as more links pointing to a page show its reliability.
5. Increase Your Social Signals
This is a truth that the social signals for your site are not directly relevant to the ranking factors of the search engine but still, it is considered to be the best for increasing the domain authority.
For increment in the domain authority of the website, you should:
- land your Facebook business page and try to expand your followers
- To ensure that you have a functioning web-based media presence in a part of the interpersonal organizations so that the content you offer gets a few likes, tweets, and so on.
- To watch your content look great when sharing by using the social sharing analysis
Starting a blog for the first time is always invigorating. You feel like you finally have a place to share your point of view with the world.
But, given that you’ve already done this, more than often it doesn’t work like that. You write and post your first post and it’s nothing but crickets chirping the nights. You’re lucky if you get one, five, ten reads maybe.
And there’s a reason for that. The amount of content published on the internet daily is huge. That’s why your blog never cuts through the noise and you get no readers whatsoever.
With reality stated, the ones that focus on SEO and attracting readers organically just because they create awesome content and answer people’s questions are the ones that thrive and get huge reader bases. So, let’s see what you can, and should do in order to get people to read your stuff and not just waste time on writing posts that no one sees.
Start by making an in-depth SEO audit of your website.
It all starts with how you’ve set up your blog in the first place. Given if you’re not an expert there will be a lot of small mistakes that can be fixed quickly, however you’ll have to find them at first.
Here’s when a technical SEO audit can give you the answers you’re looking for. It can show everything from the hierarchy of your website, to how you’ve optimized (or not optimized) each page.
Depending on who does the report, it can also pinpoint problems in the code that need addressing, but those are a lot more technical and best done by an agency.
Do thorough competitor research to see what they do differently.
The thing is, you most likely have competitors in your niche that are doing much better than you can get a tonne of organic traffic.
It doesn’t matter if you’re in the mommy blogger niche, or you’re running a gardening blog, there’s always someone to study and learn from.
And once you know what you’re looking for, and how to recognize strategies, it’s all about finding ways to implement those strategies on your own website as well. Chance is, you will see a return on your investment.
Invest time to create topics based on keywords that users search.
Every single piece you write should be based on keywords. Otherwise, search engines like Google and Bing won’t even find a query to index your work under. It will live there, but only if searched directly, and that’s what kills a lot of good, original content.
There are plenty of tools that can show you what people are looking for. Form paid ones to free ones, it’s just a matter of realizing what your needs are and how experienced you are.
Update old content that you’ve already written.
Chance is you have some content already published on different topics on your blog. Well, just by optimizing it with keywords it can help you start ranking and getting some eyes reading and benefiting from your content.
Just make sure any updates you make are relevant to the topic of the blog post and not just spam, as this would do only harm.
Initially a blogging platform, WordPress has grown to be so much more. Nowadays, it is one of the most popular and powerful blogging and content management systems (CMS) out there. It features hundreds of easy-to-use plugins, widgets, and beautiful themes to choose from. Since it’s totally customizable, it is used for many famous blogs, news stations, and business websites. It is considered one of the most convenient website building tools, especially for startups that lack coding expertise and funds to invest in web design. No wonder over 74 million websites, including some big-name brands such as CNN, The New York Times, BBC America, and Ebay, are built using WordPress. Even Beyoncé uses it! And these major players didn’t choose WP for no reason. When it comes to digital marketing, there’s nothing better than WP. In this article, we’ll look into some of the greatest digital marketing benefits of WordPress.
What are the greatest digital marketing benefits of WordPress?
Search engines love WP sites
Many businesses have trouble coming up with a good strategy to improve their Google ranking. One of the most effective ways to boost your ranking is using WordPress. A very obvious reason to choose WP is that it’s optimized for search engines like Google, which means that it tends to rank high. Google can easily index and crawl WP sites since WordPress is written in quality code that is exceptionally clean and easy-to-read.
WP simplifies internal linking and URL customization and allows assigning categories and tags to landing pages. WP offers numerous plugins that make it easy to optimize your website yourself. One of them is the Yoast SEO Plugin – arguably the best free plugin for WP. It helps you customize your site title, title tag, meta description, and keywords, and estimates how well a page is going to rank with search engines, which makes it ideal for businesses with slightly more aggressive digital marketing goals.
A good SEO strategy requires updating your site regularly with fresh, relevant content. With WordPress, content management has never been easier. With so many SEO benefits built-in, you can easily incorporate the best content marketing practices with the touch of a button.
WP is easy to maintain and update
If you want to have more control over your site, post new content, and make changes to existing content, but you’re not an expert, WordPress can help you a lot. It is so easy to understand and use that you don’t need to learn coding. Moreover, you can set automatic security updates and maintenance updates. That way, you can rest assured your site is technologically up-to-date and protected at all times.
WP enhances website performance
Website performance directly affects the success of digital marketing. If visitors have trouble browsing your site, they are more likely to abandon it and go to your competition. Page speed is one of the main factors affecting your site performance. Nothing can ruin user experience like slow-loading pages. In addition to minimalist WordPress themes designed to improve site performance, WordPress has some great plugins specifically designed to make your site load faster. When using WP, you can optimize anything from your images to your database and widgets to enhance website performance.
WP enables easy site migration
You might have heard that website migration is one of the most dangerous tasks in digital marketing. If you have an older site that isn’t user-friendly and needs updating but there is content you want to keep, WordPress comes to the rescue. It makes it simple to migrate that old-fashioned site and upgrade it, without sacrificing any of its content or authority.
WP supports blogs and connects to social media
As mentioned earlier, WP started out as a blogging system. Nowadays, WP is the platform of choice for many important sites – remember all those industry leaders using WP for their websites? You can hardly find a better content management system for blogging. WordPress supports blogs, makes them easy to update and change. As WP easily connects to social media accounts, you can share your blog posts with your social media followers. You can easily link your company’s social media accounts to your WP site and start sharing content and updates. This way, site visitors will be able to share, like, comment on blog posts.
WP offers lots of design options
In addition to its exceptional functionality, WP is equipped with many stunning, clean design options you can choose from and make your site stand out. There are numerous customizable templates that can make any site look beautiful and professional.
WP fits the size of any screen
WordPress has a vast number of responsive themes that can fit any screen size. Most importantly, WP is supported on mobile devices. Mobile-friendliness is imperative in this day and age since most traffic is shifting precisely to mobile devices. In fact, Google penalizes sites that are not mobile-friendly, acknowledging the fact that most users browse the internet on their mobile phones.
WP supports analytics and tracking
WordPress is the hands-down best platform for your internet marketing needs. It is a powerful tool that helps you optimize the traffic to your site. Analytics show us what we are doing right and what needs improvement. All WP sites offer an analytics panel that shows you how many people have visited your website and how frequently. If you add some easy WP plugins, you’ll be able to track the success of your CTAs and landing pages.
WP is free to use
Its affordability is one of the greatest digital marketing benefits of WordPress. Although there are costs associated with using WP if you want to host with them or you wish to upgrade to a higher-level template, anyone can build and design a WordPress website for little to no money at all.
Everly Winger is a content writer mostly writing about SEO and digital marketing. For over a decade, Everly has helped many businesses create an informative blog for their website. On weekends, she sings in a local bar with her husband.
Meet Geofencing, a New — and Super Effective — Mobile Marketing Hack
Every digital marketer worth their salt would know the significance of mobile-optimized online content. Almost every one of us has got a personal mobile device. Research has revealed that on an average, customers spend around five hours a day on their smartphone. Thus, mobile marketing has become one of the most effective methods for reaching your target demographic.
As technology continues to evolve and provide a more mobile-centric consumer experience, our digital marketing methods need to adapt and change as well. We need to integrate new digital marketing techniques to leverage the indispensability of mobile phones in our lives. One of the most effective of these — and one specifically designed with mobile connectivity in mind is geofencing.
Geofencing in a Nutshell
Geofencing, for the uninitiated, is all about using the types of technologies that have become standard mobile device feature sets — such as GPS or RFID capabilities — and creating new consumer applications based on how these technologies work. The endgame for geofencing is to create invisible, virtual boundaries around geographic areas that trigger responses when someone, armed with their mobile device, crosses that boundary in either direction.
Geofencing has already been used to great effect in the smart technology sector, allowing you to walk into a dark room and have the lights turned on automatically, as long as you have your mobile device with you. Entertainment is another wildly popular application — just take a look at how immensely popular the Pokemon Go mobile game became, with reports of up to 147 million users in 2018. It stands to reason, then, that adapting geofencing for digital and mobile marketing is a massive step in the right direction!
Providing Personalized, Location-Relevant Marketing Opportunities
Geofencing is ideal for providing high levels of personalization to digital marketing campaigns, especially ones that are fine-tuned to consumer location. Pushing marketing materials to mobile devices after a user has moved into relevant real-world areas provides a high level of engagement. It is because these virtual boundaries can be set at essentially any scale, with ranges varying from moving to a new city or walking down the aisle of a supermarket.
Imagine a world where a shopping app sends a push notification for exclusive coupons to a user’s mobile device when they walk through the produce aisle, leading a consumer to choose a marketed product over a competitor’s. In fact, the Walmart mobile app already does this to serve consumers with coupons and electronic receipts. Geofencing can get your marketing content into the hands of consumers that are in the perfect position to be influenced positively by that content. That’s the potential power of geofencing.
Geofencing is Just One Part of the Puzzle, Though
Geofencing is the kind of mobile marketing tool that digital marketing professionals dream about. However, even the most powerful tool is next to useless unless you use that tool in ways that support your goals as a marketer. Just as even the most well-crafted social media marketing campaign will flounder without content created specifically for sharing in that setting, so too will a geofencing campaign crash and burn without implementing it in ways that will yield the results you’re looking for.
First and foremost, you’ll need to partner with a company that provides you with a platform to leverage geofencing to your advantage. There are a number of B2B and B2C platforms currently in existence; in the UK, for example, the Vouchercloud free mobile app serves up coupons to users whenever they pass within a specific range of retail partners, representing the kind of necessary fusion between marketer and geofencing infrastructure provider that provides high levels of service for everyone involved.
The Geofencing Checklist
It should be fairly apparent by now that incorporating geofencing into your digital marketing campaign activity — especially if you want to harness the burgeoning mobile marketing demographic — is a great idea. It’s also pretty straightforward now that you do need to take a specialized approach if you do want to dip your toes into the waters of geofence-driven mobile marketing. To make it easier for you, here’s a quick checklist to get started.
- Start a digital marketing company. We’re pretty sure you’ve got that covered at this point.
- Create a fully-fledged digital and mobile marketing playbook. Remember that while geofencing is a powerful tool, it’s just one of many in the modern digital marketer’s toolbox. Local SEO, content marketing, social media engagement — round out your skill set so that you can support your geofencing endeavors.
- Research mobile geofencing technology partners. Whether you’re building a website from the ground-up as a companion to a B2B or B2C mobile app or you’re using a pre-established service similar to Vouchercloud, it’s important to find a partner that’s going to fit your marketing vision.
- Showcase your mobile marketing chops to prospective clients. Take the time to polish your marketing content in conjunction with mobile-friendly marketing techniques so that potential clients can see how effective geofencing can be when integrated into a mobile marketing campaign.
The Final Word
Nobody knows what the future holds for sure, of course. But it’s a safe bet that things like geofencing, which might seem like a unique concept today, is the harbinger of digital marketing’s brave new world. Mobile marketing is undoubtedly here to stay, and ensuring that your marketing company is agile enough to adapt to the rapidly changing landscape will help in future-proofing you for whatever new and exciting changes are around the corner!
If you have been working steadily on your blog, and still not getting the desired traffic, then there is something fundamentally wrong with your approach. But you don’t have to worry. Getting traffic is not rocket science. Here are five easy tips to help you increase traffic on your blog.
- Be strategic about the content of your blog: There is no alternative to excellent content. You can achieve tangible results by merely enhancing the quality of your content. However, quality alone can’t get you there. You have to be more strategic with your efforts at content marketing. Your content should specific to a need. If you know your audience well enough, you will know what kind of content they want you to post. Your blogs can be funny, and witty, or educational and informative. Try finding the right balance between these two categories, and you will have a more diverse audience.
- Don’t hesitate to use keywords: If you want big-time traffic on your blog, then you must include SEO and keywords to your strategy. People get jittery about incorporating SEO techniques in their plan. But you must remember that SEO can do wonders for your blog when you do it the right way. Google will direct traffic to your blog, and the users will find all the information they are looking for on the web. The best thing about SEO is that you can link your blog to some of the other related blogs that you might have written on a particular subject.
- Targeting social networks correctly: While it is advisable to establish your presence across multiple social networks, you will soon begin to lose focus in your bid to excel with every social network. Try figuring out which social media network suits you the best. If your blog is heavy on visuals, you should post focus on LinkedIn. If your blog contains a social message, give your Facebook page some extra attention. You must figure out where the majority of takers of your content hang out and effectively target those platforms. Once you have identified your key networks, concentrate on them more. Ask your followers to share your content, so that your following keeps increasing.
- Optimize your page for speed: Your followers aren’t going to wait forever for your blog to load. If your page doesn’t come up fast, they will just hit the back button and move on to the next Google listing, which will most probably be that of your competitors’. Check out some of the WordPress plugins that will help you in creating a version of your blog that is specially optimized for a mobile device.
- Be friends with your competition: While this may sound weird, the truth is that building good relationships with your competitors will go a long way in establishing your dominance in your niche. Comment on blogs from bloggers in your field. Cite a blogger in one of your posts, and tag them in a tweet to let them know. The blogger will retweet and share that post that mentions them. Consequently, you will get more shares and traffic.
Brands have become increasingly conscious of creating lasting connections with their clients. In today’s digital age, customers seldom rely on salespeople to help them with their purchasing decisions. Most consumers now prefer doing their share of research before settling down on a brand. Therefore, it is quintessential for you to integrate bridges and trust signals into your marketing strategy. Doing so will help you focus on your target audience which will consequently lead to a boost in sales, and enhance brand awareness. Here are four ways for you to make that happen.
- Research on your clients’ needs: Companies often commit the mistake of marketing their products to people without having adequately researched on it. CEOs and business owners often have an inherent bias that motivates them to make assumptions regarding how their consumer base will react to their products. However, savvy organizations conduct in-depth research of the market, competitors, and their prospective customers to understand the needs of their consumers. Thus, they come to know what would motivate their clients to make a purchasing decision. Run thorough research on your buyer audience and market to them with custom content. The more informative the content, the more likely it is for your clients to make a purchase. It will help you form a bond with your consumers.
- Present your product as a solution: Once you have understood your customers’ needs, you will have known their pain points. You will be in a much better position to define what constitutes their problem, and what is the possible solution to those issues. Once you do that, you can present your product as the saving grace. Instead of adding common phrases and buzzwords, add a solution-based term that is problem-specific. You will generate a high level of organic traffic by presenting your product in a language that can offer a solution to a set of problems. Thus you will give your clients a reason to buy your product by tapping into their pain point.
- Present your consumer as the protagonist of your story: Your marketing campaign should be able to make your customers feel valued by your product and brand. In the process, you might end up alienating a small margin of buyer audience. However, such a marketing approach will boost your sales in the long run. When the buyers can identify and relate themselves to your product, they are sure to give your brand a try.
- Let your products and brand endorse a lifestyle: Features alone don’t motivate buyers to choose a product or a brand. The lifestyle associated with a product is what often pushes people to make a buying decision. Upon having a clear understanding of your consumers and their lifestyle, you can present your product as a commodity that fits into that lifestyle. By aligning your brand and your product with a specific lifestyle, you can build strong connections with your customers.
In today’s context of modern marketing, you can boost your standing within the industry and enhance your growth by establishing strong connections with your clients. As the old saying goes, people tend to buy from brands they like. Try being that brand, and see your revenues grow manifolds.
So finally 2019 is here. Marketing gurus, like every year, are busy teaching their followers the tricks that can help them succeed in the digital marketing sphere. One of these tips that you would come across frequently is to be consistent as a blogger. Marketers don’t get tired repeating the many benefits that regular blogging will have on your overall marketing prospects. They will tell you to choose a couple of days each week and post your blogs on those days. They will also press upon posting the content at the same time every day.
But why? None of your followers is going to start freaking out if the time when you post isn’t the same every day. Nobody is going to care if you post at 8 pm on Wednesday instead of 4 pm. Nobody is going to lose their mind if you don’t post on one of the days when you were “supposed” to post. And rest assured, nobody is going to unfollow you for that.
Stop putting yourself under unnecessary pressure.
All my life I have tried creating schedules and sticking by them strictly. It never worked out, and I got back to my procrastinating ways. After I started taking digital marketing more seriously, I observed what others did. I saw a bunch of people creating an editorial calendar which they would use to plan when they would be posting each of their blogs. I tried doing it too. And as usual, setting deadlines for myself didn’t work. Since I had set the deadlines for myself, I knew that I could always get away and never bothered to prioritize them.
And the worst thing about missing deadlines was that I felt a rage building within myself for not hitting my deadlines, again. By unnecessarily pressurizing myself, I was only preparing myself for failure. And mind you, this wasn’t the kind of failure that one could learn from. Instead, it was more of that repeated failure which makes you feel miserable about yourself for not being able to do your job correctly, slowly gnawing away your self-esteem.
You owe people nothing.
Another thing about not posting regularly is that you don’t owe people anything. Nobody cares whether you publish consistently or not, either. People have got enough problems in their lives to take care of, and nobody is going to come after you for not publishing on a regular basis. People who like your content will be too thrilled to complain when you finally post something. The only thing that you must pay heed to is that you adhere to quality content. That is strictly non-negotiable.
Nobody is going to send you angry emails saying that they were expecting you to post your content on Sunday and you didn’t do so. If you indeed receive such emails, ask them to get out and get a life. Nobody expects you to deliver a masterpiece on a specific day. You don’t owe them a masterpiece either. You merely want your work to be appreciated. So, stop ruining it by adding this imaginary pressure on yourself.
Be in control
It is up to you how and when you want to work. You can choose to ignore social media for days on end, and it is perfectly fine. If setting yourself deadlines works for you, do it. If it doesn’t, be the free-spirited person that you are. The only fixed rule of content marketing is to deliver quality content. Choose whatever suits you, because it works for you, and that is the only thing that should bother you.
Me? I have stopped trying and planning to post my blogs on specific days in a week. Now I only concern myself with writing, as and when I like. And guess what, I am doing much better now. Surprisingly, now I write more, and I come up with enhanced content than before. But the best thing is letting go of all the unnecessary stress.
Not sure how to promote your products and services? Hand it over to influencers; they will create new and inventive ways to popularize your brand like never before!
In our last blog, you may have got an idea of how Influencer marketing works to better connect with your audience. As promised, this blog will suggest you an easy way to get started with your influencer marketing campaign. Here are the broad strokes:
Determine your target audience and outline your goals
Before you introduce your influencer, you must understand your audience first. You must also clearly define your marketing objectives depending on whether you want to increase your brand awareness or promote your product. Having a clear vision will evidently help you to accomplish your goals and choose the right influencer for your brand.
Select the right social media channels
Choosing the right social media channels is one of the most important things while you decide to run your campaign. It’s not just always the audience and the influencer, but also the right social media channels which make your campaign successful. The social media channel that you choose ultimately determines your ROI. For instance, video content works better on Facebook and YouTube while pictures go better on Instagram, Pinterest, and Tumblr.
While determining which channels & methods are to be used, it is crucial to perform an extensive research to know where your potential customers spend most of their time. However, building a campaign, it is ideal to employ multiple platforms for a better exposure and test how different platforms work to reach your target audience effectively. Once, you finalize your channels, you can optimize the message to receive best outcomes.
Find the most suitable influencer
There are several ways to hunt your perfect influencer out there in the market. Among the top ideas, let’s discuss the few of them:
- Do an Internet search: Among the various methods to look for your influencer, this is probably the most time-taking process if you are starting from the scratch. To get started, you need to go through different websites, read blogs, find people with a natural affinity and watch videos to find the perfect influencer that resonates with your brand.
- Explore in the influencer marketplace: Just as there is a marketplace for everything, you can look out for influencers on different networks dedicated to influencer marketing like Famebit, Tidal, TapInfluence, among others.
- Social media monitoring: This is one of the most used technique to find perfect influencer for your brand. There are tools like BuzzSumo that help you find influencers who are talking about the relevant topics to your brand. As a popular way, you can also look for relevant hashtags on Twitter to find people who are already talking about your brand or products to approach & grab opportunity to partner with them.
Closely follow the activities of your desired influencer
Following your potential influencers before approaching them is crucial. Before you make a decision, you must carry thorough research to understand who they are. Things that you should consider is how the influencers connect with their audience; what response do they get; which brands do they promote and how do they present information.
While considering the above points, you must not jump onto numbers game. What really matters is the quality of followers. An influencer who wins the trust of his/ her audience and has ability to encourage their audience to try something new just on their recommendation is the one you are actually looking for. You must realize that intimacy and trust are the most important factors while determining the potential effectiveness of your influencers at promoting your brand or product.
Approach your Influencer
Once you select the right influencer to carry your marketing message, it’s high time that you approach them. To develop a steady connection, you can start by following them on social media, subscribe to them, promote their content and then finally ask them if they are interested in promoting your brand.
Create a Marketing Campaign
As you partner with your influencer, it’s time for you to create a compelling marketing campaign for your influencer to share. Having an influencer who shares his/her experience while using your product or service holds great value. However, there are several other ways your influencer can promote your brand to the audience. In accordance, you can go with your influencer to:
- Provide a generous product review
- Organise a contest or giveaway
- Tweet about your product or service
- Share videos of experience in the event, organized by you
- Create a native ad for your product
Once you follow the points mentioned above, it suggests that you have geared up for an effective influencer marketing campaign. This will also help you find the best influencer for your brand and get the most out of your partnership!
The campaign of KFC India which it created just before launching its Double Down Burger is still a fresh memory. To create a buzz, the brand worked closely with food bloggers who generated a great curiosity around what will be in the next burger with #KFCSecretBurger. After the burger was revealed, the brand collaborated with influencers including Buzzfeed to flood social media with reviews about the taste. Not just KFC but thousands of brands today are turning to influencer marketing as an effective way of advertising their organization’s name out. For any business looking to grow, influencer marketing can work wonders!
For brands who are still unaware of the concept, an influencer is a person with the ability to influence the perception of others and make them perform the desired action. Influencers may not necessarily be a celebrity but can also be micro influencers. Having influencers as a part of your marketing strategy to advertise your product or service tend to benefit you enormously as these influencers have a devoted fan base with particular interests. This suggests that you can effortlessly target your niche audience who will then communicate to the far wider target audience to generate impressive outcomes.
How does influencer marketing works?
Influencer marketing draws in key brand pioneer to drive your message to your audience in the most organic way. It targets people with a huge social media following who can sway and make an impact on audience featuring the key influencers. In simple words, rather than marketing directly to the audience, you leverage on influencers to get out the word for you! For an instance, a testimonial by a popular journalist, blogger, or a YouTube personality who talks about the product’s features and benefits makes a deeper impact on potential buyers and persuades them to make a positive purchasing decision.
Influencer marketing helps your business a viable option to interact with customers in a natural way and direct them towards the desired action. Having a perfect combination of reach, contextual credibility, and salesmanship, influencers hold a great potential to deliver the message to a broad audience and influence them to maximize marketing opportunities. A recent study also indicates that 30% of the customers are likely to buy a product recommended by a non-celebrity blogger, which makes influencer marketing worth investing.
Benefits of influencer marketing
As per recent reports, 92% marketers are expected to launch at least one influencer campaign. If you also are thinking to start your own influencer marketing campaign, here are few ways how you can benefit immensely:
Generates greater returns: From leading companies to small businesses and newly minted startups, organizations are witnessing positive returns from influencer marketing. The main reason why influencers drive sales and affect purchasing decisions is that they are social celebrities with high engagement and ability to persuade others. It can immensely help you boost your conversions rates and fortify sales. Their message, content, videos, pictures or pictures reaches thousands of people that generate conversions on a large scale. Its ability to generate enormous returns on investment (ROI) has encouraged various companies to increase their influencer marketing budgets for the recent time to come.
94% of marketers using influencing marketing find it an effective practice which generates up to 11x the ROI of traditional advertising.
Builds trust and credibility: Winning trust of customers cannot be done overnight, where brand spend years to gain it. Social influencers spend a significant time and efforts to win the trust of their followers. Influencer marketing creates an excellent opportunity to build this confidence, as the influencers act as a credible source telling potential customers about what your brand offers in the most compelling way. While making a purchasing decision, customers widely lean to influencers to learn how a product performs. Hence, if you work with social media influencers to review and recommend your product or services, you can see a spike with customers who rely on these reviews to go for a particular product or a brand. It will also help you to boost brand credibility and customer loyalty.
Drives conversions & relevant leads: Top influencers, being expert in their field hold a specific niche audience, based on which they create your content strategy. This also suggests that if your products or services are directly related to an influencer’s niche, you can use it as an asset to generate relevant leads. Not just this, in fact, influencer marketing is also a popular way to drive conversions by incorporating a call-to-action on sponsored posts. Such as providing a discount code by an influencer provides value to their followers and also allows you to get a hold on customers quickly.
Aids content strategy: As a marketer, you must be aware of how challenging it is to generate fresh content ideas to attract the audience. Creating offbeat content on a regular basis not only requires creativity but also enormous resources. This is where influencer marketing helps! Influencers are blessed with a huge following base, where the only way to engage them is to create compelling content. Thus, influencers invest a lot of time to create quality content for their social media channels. Influencers ensure that the load to develop fresh content gets shared. When you partner with an influencer, some of the content can be produced by you while others can be created by the influencer for your campaign. This strategy also ensures that you deliver creative and high-quality content routinely.
Influencer marketing helps your business a viable option to interact with customers in a natural way and direct them towards the desired action. So, now when you know what influencer marketing has to offer you, it’s time for you to incorporate it into your marketing strategy and drive some real time results! However, like other marketing strategies, you cannot hope to start seeing the positive results overnight but selecting the right influencer and creating an effective campaign can be a game changer for your business.
Gear up for our next blog to know easy steps to get started with your own influencer marketing campaign…