So finally 2019 is here. Marketing gurus, like every year, are busy teaching their followers the tricks that can help them succeed in the digital marketing sphere. One of these tips that you would come across frequently is to be consistent as a blogger. Marketers don’t get tired repeating the many benefits that regular blogging will have on your overall marketing prospects. They will tell you to choose a couple of days each week and post your blogs on those days. They will also press upon posting the content at the same time every day.
But why? None of your followers is going to start freaking out if the time when you post isn’t the same every day. Nobody is going to care if you post at 8 pm on Wednesday instead of 4 pm. Nobody is going to lose their mind if you don’t post on one of the days when you were “supposed” to post. And rest assured, nobody is going to unfollow you for that.
Stop putting yourself under unnecessary pressure.
All my life I have tried creating schedules and sticking by them strictly. It never worked out, and I got back to my procrastinating ways. After I started taking digital marketing more seriously, I observed what others did. I saw a bunch of people creating an editorial calendar which they would use to plan when they would be posting each of their blogs. I tried doing it too. And as usual, setting deadlines for myself didn’t work. Since I had set the deadlines for myself, I knew that I could always get away and never bothered to prioritize them.
And the worst thing about missing deadlines was that I felt a rage building within myself for not hitting my deadlines, again. By unnecessarily pressurizing myself, I was only preparing myself for failure. And mind you, this wasn’t the kind of failure that one could learn from. Instead, it was more of that repeated failure which makes you feel miserable about yourself for not being able to do your job correctly, slowly gnawing away your self-esteem.
You owe people nothing.
Another thing about not posting regularly is that you don’t owe people anything. Nobody cares whether you publish consistently or not, either. People have got enough problems in their lives to take care of, and nobody is going to come after you for not publishing on a regular basis. People who like your content will be too thrilled to complain when you finally post something. The only thing that you must pay heed to is that you adhere to quality content. That is strictly non-negotiable.
Nobody is going to send you angry emails saying that they were expecting you to post your content on Sunday and you didn’t do so. If you indeed receive such emails, ask them to get out and get a life. Nobody expects you to deliver a masterpiece on a specific day. You don’t owe them a masterpiece either. You merely want your work to be appreciated. So, stop ruining it by adding this imaginary pressure on yourself.
Be in control
It is up to you how and when you want to work. You can choose to ignore social media for days on end, and it is perfectly fine. If setting yourself deadlines works for you, do it. If it doesn’t, be the free-spirited person that you are. The only fixed rule of content marketing is to deliver quality content. Choose whatever suits you, because it works for you, and that is the only thing that should bother you.
Me? I have stopped trying and planning to post my blogs on specific days in a week. Now I only concern myself with writing, as and when I like. And guess what, I am doing much better now. Surprisingly, now I write more, and I come up with enhanced content than before. But the best thing is letting go of all the unnecessary stress.