But, given that you’ve already done this, more than often it doesn’t work like that. You write and post your first post and it’s nothing but crickets chirping the nights. You’re lucky if you get one, five, ten reads maybe.
And there’s a reason for that. The amount of content published on the internet daily is huge. That’s why your blog never cuts through the noise and you get no readers whatsoever.
With reality stated, the ones that focus on SEO and attracting readers organically just because they create awesome content and answer people’s questions are the ones that thrive and get huge reader bases. So, let’s see what you can, and should do in order to get people to read your stuff and not just waste time on writing posts that no one sees.
Start by making an in-depth SEO audit of your website.
It all starts with how you’ve set up your blog in the first place. Given if you’re not an expert there will be a lot of small mistakes that can be fixed quickly, however you’ll have to find them at first.
Here’s when a technical SEO audit can give you the answers you’re looking for. It can show everything from the hierarchy of your website, to how you’ve optimized (or not optimized) each page.
Depending on who does the report, it can also pinpoint problems in the code that need addressing, but those are a lot more technical and best done by an agency.
Do thorough competitor research to see what they do differently.
The thing is, you most likely have competitors in your niche that are doing much better than you can get a tonne of organic traffic.
It doesn’t matter if you’re in the mommy blogger niche, or you’re running a gardening blog, there’s always someone to study and learn from.
And once you know what you’re looking for, and how to recognize strategies, it’s all about finding ways to implement those strategies on your own website as well. Chance is, you will see a return on your investment.
Invest time to create topics based on keywords that users search.
Every single piece you write should be based on keywords. Otherwise, search engines like Google and Bing won’t even find a query to index your work under. It will live there, but only if searched directly, and that’s what kills a lot of good, original content.
There are plenty of tools that can show you what people are looking for. Form paid ones to free ones, it’s just a matter of realizing what your needs are and how experienced you are.
Update old content that you’ve already written.
Chance is you have some content already published on different topics on your blog. Well, just by optimizing it with keywords it can help you start ranking and getting some eyes reading and benefiting from your content.
Just make sure any updates you make are relevant to the topic of the blog post and not just spam, as this would do only harm.
Author: Saket Kumar Singh
A digital marketer and strategist by profession, I love writing and travelling. In the past I have been a Communication Engineer, Coder, Banker and Lead Consultant. Someday I would travel to explore the world.