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Starting a blog is one of the most effective ways to increase your website’s visibility. However, everyone who ever attended a digital marketing course knows that writing an article is one thing and optimizing it to match search engines’ requirements is a completely different type of work. Luckily, you do not have to be an SEO expert to handle this properly. Nowadays there are dozens of great SEO plugins that can do this complicated work for you.

If you are using the WordPress CMS platform to manage your website, the number one SEO plugin you should try is Yoast SEO. Add it to your WordPress for great results. It will handle your keywords, links, run different readability checks. Also, it will offer suggestions on how to improve, handle your technical stuff, and much more. Take a look at all the benefits of using the Yoast SEO plugin and how you can use them to improve your ranking.

One of the most important benefits of the Yoast SEO plugin is that it lets you handle your keywords

Writing an article for your website is not too complicated. One good content writing course should be enough to get you going. Still, if you want your article to fulfill its purpose, you need to know how to focus on specific keywords. Moreover, you need to know how often to use those keywords. It’s important to know where to place them so that they look natural.

When Google looks at your page, it wants to know what it is about. It does this by looking at your keywords and all related synonyms. One of the advantages of using this plugin is that it helps you to keep track of your keyword number, synonyms, and placement and make necessary adjustments with ease.

Finding internal links for your posts has never been easier

When Google wants to learn about your website it scans many different things. Still, one of the things that it specifically focuses on is your internal link structure. Unfortunately, if you haven’t gone through ECT training institute digital marketing courses, knowing how to organize your internal link structure can be rather confusing. You need to know how to pick a good anchor text, what pages are important to be linked to, how many links to put in an article, and more.

Moreover, searching for a suitable page to link to can be very frustrating and time-consuming.  Yoast premium version, on the other hand, can handle this complicated task for you. It will analyze your articles and give you suggestions to similar posts on your website. This will ensure that your website is properly optimized and it will greatly speed up the process of creating an article.   

Change your page title and description with ease

Another important thing that most people do not pay attention to is how your website appears on Google’s result page. The advantage of using the Yoast SEO plugin is that it lets you add a custom title to your page and an optimized description in a quick and easy way. Also, it gives you a preview of how it will all look. Finally, a premium version will allow you to see how your page will look when you share it on Facebook or Twitter.

Help search engine robots index your posts

Even though high-quality content is probably the most important part of your website, there is also a lot of other stuff that you need to handle if you want Google to index your page. You need to ensure your site running smoothly, handle the visual side, manage your robots.txt and .htaccess files, clean up your URLs, and keep an updated sitemap. A lot of work, but not if you are using the Yoast WordPress SEO plugin.  Of course, it won’t handle everything. But Google search robots will have a much easier task crawling through your website.  

If you want to make your articles easier to read, use Yoast SEO plugin

Today’s internet users do not have a habit to read. Despite, longer articles often rank very well on Google. The catch here is to make your article easier to read. This means using shorter sentences, shorter paragraphs, transition words, subheadings, etc.

Of course, if you haven’t had an opportunity to attend a communication skills course, keeping track of all these things will not be easy. Fortunately, Yoast SEO free version will do a readability check of your article. It will give you a full report and signal the things you need to improve. This includes sentence length, paragraph length, subheadings distribution, sentence variety, and more. If you have any weak points the plugin will highlight it so you can quickly and easily make necessary changes.  Moreover, you will get an overall reading score that will show how difficult it is to read your article and an explanation on how to improve it. 

Another of the benefits of the Yoast SEO plugin premium version is that it helps you identify most commonly used words and phrases

After you finish your article, it is good to take a look at the content and identify the most commonly used words and phrases. Premium version lets you take a look at 5 words and combinations that you used most. That way you can easily see if they match the topic of your article or you have to make adjustments. Of course, your goal is to have them connected to your topic. That way Google can easily find out what you are talking about in your article and index it in similar searches as well.

No other plugin can match Yoast SEO

There are other similar plugins online but neither can match the benefits of the Yoast SEO plugin. Moreover, it has a lot of other options that you can exploit to your advantage. Install it to your website today. You will quickly see how easy it is to make great improvements in your website’s rankings and visits.

 Photo used: https://pixabay.com/photos/blogging-typing-wordpress-macbook-2620148/