At SixPL, we have got some of our prized customers through email marketing. Thus, it forms an integral part of our marketing strategy. In past few years, I have used several email marketing platforms and keep trying new ones to find out alternatives that deliver a better return on investment. Recently, I stumbled upon an email marketing platform, Sendpulse. After checking its reviews online, I used it for one of my blogs.
Here is my take on this email marketing platform:
It is Cost Effective
SendPulse is an affordable email marketing platform. You can send up to 15000 emails and store up to 2500 email contacts for free. If you have 10,000 subscribers, you can send unlimited emails to them at $53, which is cheaper than the similar email marketing platforms like Mailchimp, Sendgrid, etc. Many businesses send occasional emails and like to pay on per message basis. For sending 100,000 email messages, you need to pay $212. I think this is on a slightly higher side if you compare it with similar products from Elastic email.
However, you shouldn’t compare two email marketing products solely by prices. Deliverability, features, and ease of design also play a crucial role in choosing a right email marketing platform for your business.
Easy Template Design
I found drag and drop editor of Sendpulse quite intuitive. It doesn’t require a high learning curve even for a beginner to create attractive HTML email templates. You will also find plenty of beautiful pre-designed templates which can be used directly without much editing. If you are a beginner, the preloaded templates should be sufficient to get started with ease. You can also design great responsive email templates in minutes.
Subscription Form Builder
This is a great and most desired addition in the SendPulse email marketing platform. With the flexible subscription form builder, you will never need an HTML coder or any other software/plugin to develop attractive responsive signup forms. In addition to Name and Email, you can also add additional fields such as Mobile, gender, etc. to personalize your emails. It will help you experiment with the design and placement of subscription forms to increase your conversion rates.
Today, no email marketing platform will be useful if it doesn’t have the automation features. Sendpulse has all the automation features which are needed for sending personalized email and improving conversion rates. You can send different emails based on your customers’ demography. You can also use the Scheduler to send the emails automatically based on certain rules. Use the power of email A/B testing to eliminate guess work and find out what works best for your business. Easy-to-understand and advanced reporting will be helpful in getting an actionable insight about your campaign performance.
For agencies and marketers, SendPulse offers a 100% White label product. It means that you can also use the platform to send emails on behalf of your clients without mentioning the name of SendPulse.
I find the platform attractive for beginners as well as for advanced email marketers. Do a need assessment for your organization and evaluate whether the features in SendPulse email marketing platform can meet your immediate needs. Get in touch with me for any query or help in integrating the platform with your existing CRM.
Author: Saket Kumar Singh
A digital marketer and strategist by profession, I love writing and travelling. In the past I have been a Communication Engineer, Coder, Banker and Lead Consultant. Someday I would travel to explore the world.