How to decide keywords for your next SEO campaign?
The ultimate goal of keywords research is to decide the keywords that generate leads and sales for your business. Difficulty level is another issue that affects the keywords selection process. As the name indicates, the difficulty level tells how easy or difficult it is to rank a keyword on the first page of Google.
Keywords for Local Businesses
Include the name of location if your business cater to a specific location (or set of locations).
A Google Business Profile is essential to generate leads for your local business. Adding a physical location (an address) can drastically improve the number of calls or leads you can generate.
Keywords for E-commerce Sites
Choose keywords for most important collections on your e-commerce website.
Keywords Selection for a News/blogging Website
Decide the keywords for each news piece or blog you publish on the website. Long tail evergreen keywords will provide high quality traffic in the long run.
Irrespective of your business, every keyword must adhere to the following guidelines
Low to medium difficulty level
The keywords must be refined every three months to ensure optimum performance from an SEO campaign.