Customers today are turning to influencers to make their buying decisions more than ever! For any business looking to grow, influencer marketing can work wonders. Just as we rely on what others say about the quality and experience of the product and service, a social media influencer, expert or credible media outlet acts as a trusted source of information. Regardless of the size, big or small, companies now realize the power of building relationships with the influencers, i.e., the person with the ability to influence the perception of others and make them perform the desired action.
Having a perfect combination of reach, contextual credibility, and salesmanship, influencers hold a great potential to deliver the message to a broad audience and influence them to maximize marketing opportunities. You can simply create great content, earn credibility and get a massive exposure by leveraging to influencers for your business. A recent study also indicates that
30% of the customers are likely to buy a product recommended by a non-celebrity blogger, which makes influencer marketing worth investing. If you are thinking to start your own influencer marketing strategy, here are few ways how you can benefit immensely:
- Get exposure to a large audience: The best part about influencer marketing campaigns is that, it can be suitable for both, broad as well as a niche audience. Social media influencers have followers in millions which can bring your business into the limelight. You can also endorse influencers who specialize in a specific category like fashion, travel, etc. Using influencer marketing as a part of your marketing strategy ensures that you reach the exact target audience. This helps you to optimize your campaign towards a fragmented or niche audience. Having influencers talking about your product or service will ensure that you get business from the new audience that you wouldn’t have reached before by other means.
- Win reviews from trusted influencers: One of the biggest advantages of working with influencers is that you can win great reviews on which your audience trust and beliefs. Just as online users tend to rely on recommendations or suggestions given by their close people or friends regarding particular products or services, similarly, reviews given by the powerful influencers drives compelling results. However, it is important that an influencer provide an honest review to strengthen credibility as audience prefer genuine and truthful reviews. For customers, a review that outlines good, as well as bad things about the product or service, is considered the best.
- Influencers help to generate higher revenues: Influencer marketing had a great return on investment (ROI). It can immensely help you boost your conversions rates and fortify your sales. Right from the leading companies to startups, all business are reaping benefits of influencer marketing. The main reason why influencers drive sales and affect purchasing decisions is that they are social celebrities with high engagement and ability to persuade others. Their message, content, videos, pictures or pictures reaches thousands of people that generate conversions on a large scale.
- Increases brand awareness: Undoubtedly, influencer marketing is a great way to boost your brand awareness. Having influencer talking about your brand can simply establish your brand as more authentic and popular. As influencers have millions of followers on social media, they make use of different these channels to position your business as a leading brand and amplify your brand’s reach. Especially the startups or small business who strive to enhance their brand awareness can harness the use of influencer marketing and can also strengthen your social media presence.
Influencer marketing helps your business a viable option to interact with customers in a natural way and direct them towards the desired action. So, now when you know what influencer marketing has to offer you, it’s time for you to incorporate it into your marketing strategy and drive some real time results!