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Running an online business without using proper keywords is almost impossible. Keywords are necessary for content optimization, search engine optimization (SEO) and even influencer marketing. Therefore, your best bet is to carefully choose the right keywords for your business before you start running it. But how exactly are you supposed to do that? Well, let’s go through it step by step.

Understanding keywords

In order to choose the right keywords for your business you first need to have a better understanding of what keywords are and why there are so important. The online presence of your business will in large part depend on the keywords you choose. So, in order to do the necessary research and pick the right ones, you need to have a firm understanding of what purpose they serve and what types of keywords are available.

Keywords 101

In a nutshell, keywords are words and phrases that connect the content you are writing with what people are searching for. Ideally, people would simply type in the necessary keywords into the search engine and your content would pop up. But, the reality is a bit more complicated.

Different types

One of the ways to differentiate between various keywords is by classifying them into three groups:

  • Head – Keywords that contain 1-2 words and have a substantial search volume
  • Body – Keywords of 2-3 words that have a medium search volume.
  • Long-tail – Keywords that have 4+ words. These are the most common type.

The longer the keyword, the more specific it is. Therefore, a long-tail keyword will be much more precise than a head keyword. But it will have far fewer search results. So, the more words you add to your keyword, the lesser the odds are that someone will search for them. But, if they do, there is a higher possibility that they will find your content. So, finding the perfect one can be a tricky balancing act.

Latent Semantic Indexing (LSI)

Search engines use LSI to provide better results for the people using them. A good idea of how this works is Google’s autocomplete results when you search for something. Depending on your previous searches, your autocomplete results can change. This, as you might guess, has a big effect on SEO and keyword optimization. Learn more about SEO on sites like wpfullcare.com.

Keyword intent

Another important aspect to keep in mind when trying to choose the right keywords for your business is the keyword intent. The reason why people use certain keywords can be just as important as their content. After all, you are trying to make your business noticed as quickly as possible. So, you need to at least have an idea of what is in people’s heads when they type in keywords that are associated with it. In essence, you have four different intents of keyword search:

  • Informational – This is when people try to simply find answers.
  • Investigational – This is when people look for information that can lead to transactions.
  • Transactional – This is when people are ready to make the transaction.
  • Navigational – This is when customers are looking for a particular website.

Studying the market

So, now that you have a better understanding of what keywords are, let’s see what you need to do in order to choose the right keywords for your business. Keep in mind that the core idea of keywords is to provide an easy way for people to find you online. So, while researching them, the best thing to do is to think like a customer.

Thinking like a customer

Whatever strategy people use for market research, it is usually the best idea to put yourself in customer’s shoes. This is one of the best ways to ensure that you’ll have a strong connection with your customers. So, how do you do this? Simple. Try finding another business that you know nothing of and try to use keywords to find things about it online.

As a professional, you will have a hard time putting yourself into a customer mindset when it comes to your niche. So, the best thing to do is to actually be a customer for another business and then notice keyword trends that you can use. Ideally, you want to find a business where you already have a friend who works in it. They can give you a professional view of the keywords which you can combine with your customer view. This should give you a good idea of how to choose the right keywords for your business.

Finding the right niche

The tricky thing about keywords is that you need to find the right niche. This means that you need not only need to find the right type of keywords, but you also need to figure out how to focus them. For instance, if you are running a sport-related website, there are numerous niches you can take. Simply using sport-related keywords won’t do you much good, since they are too common. And using something that is too narrow, like “blue running shoes for 23-25 aged men” is also not good. So, you need to focus on a certain aspect of the sport that is just right. Be it health, weights, power… Choose what you think will be closely connected to your work. Only by doing so will you be able to pinpoint the right keywords and ensure greater traffic to your blogs.

Experimenting in order to choose the right keywords for your business

The final thing we would like to mention is that finding the right keywords will take time. You should start with a healthy base of them, but don’t expect that you’ll be set for life. Your business will, with any luck, grow and develop. And as you develop it, you should implement new keywords. Furthermore, even keyword trends can change. So, not only will you need to keep track of your work, but also update keywords according to current trends.

 

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Author: Aalok Swamy