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Digital marketing is an immensely powerful tool indeed that you-a business owner can use to reach out to your customers and prospects. The ability to interact directly and converse with potential customers as offered by digital marketing makes this tool far more effective than conventional marketing.

To bridge the gap between the businesses and the digital world, digital marketing agencies come into picture. A digital marketing agency is a company that leverages everything digital to drive results for your business. So what does a digital marketing agency do?

A digital marketing agency first analyzes your business, understands your business objectives then based on that analysis and understanding formulates a digital marketing strategy in collaboration with you and implements the same across the technological communication channels like social networks, mobile devices, PPC advertising, websites, SEO, SEM etc. It holds itself responsible and accountable for the digital marketing strategy being implemented and ensures that the implementations reap desired results for your business.

What are the services offered by a Digital Marketing Agency?

It is highly impossible to come up with an exhaustive list of the various services offered by a typical digital marketing agency. From search engine optimization to social media management to PPC advertising the complete spectrum of digital marketing avenues are simply listless. But as a business owner you may want to be sure that your agency offers the required set of services that your specific business needs. The typical services offered by a agency are briefly explained below:

SEO: In addition to getting traffic and improving search engine rankings, Search Engine Optimization helps your site to be useful to your customers and prospects in terms of the content you create and the way you organize it.

Social Media: Your DMA should ensure that you generate leads, revenue and new customers from social media and they should make sure that you get great returns on your investment out there. The goal is to reach out to your audience, retain their loyalty and drive conversions of followers into buyers. Managing a positive reputation for your enterprise across the social platforms is a crucial service offered by your agency. They do it by increasing customer satisfaction and by halting smear campaigns. Leads and sales get increased by increasing conversion rates. This is achieved by removing usability frustrations from your websites, removing the road blocks to conversion and putting the efforts into test and regular measurement so as to derive insight into further enhancements. Thus conversion rate optimization is achieved.

Email Marketing, digital advertising and analytics are the other important areas where agencies play crucial role so as to derive the maximum from the digital platform.

A full service DMA submits you a detailed digital marketing plan and takes care of the successful implementation of the same. The implementations are analyzed, tested and measured regularly to ensure their effectiveness and continuous improvements.

Digital marketing is not a replacement to the conventional marketing, it adds further value to the existing marketing plan and operates in cohesion with it to leverage the digital platform for added business values like increased sales, increased customer satisfaction, improved corporate repute, enhanced brand awareness, needless to say more revenue!

Author: Saket Kumar Singh

A digital marketer and strategist by profession, I love writing and travelling. In the past I have been a Communication Engineer, Coder, Banker and Lead Consultant. Someday I would travel to explore the world.