What is SEO?
SEO or Search Engine Optimization is a process of promoting your website so that it ranks higher on search engines such as Google, Bing or Yahoo. Since Google is the most widely used search engine, the prime objective of SEO is to rank your website on 1st page of a Google search for particular keywords. Simply put, SEO is a technique to ensure that websites are ranked amongst top 10 results on Google for particular keywords. The exercise is aimed at increasing the traffic to your website and creating awareness about your brand. It is a cost-effective and long term internet marketing technique which amplifies your revenue over a period of time.
How do we achieve best results through affordable SEO services?
We do a comprehensive SEO audit of your website to understand the current scenario. This is what a typical SEO audit looks like:
|1||Domain Age||X Years Y Months|
|2||Meta tag optimization||Need to be optimized|
|3||Title Tag||Title has 82 characters but it should be up to 60 Characters|
|4||Keyword Tag||There are 15 keywords in this tag but it should be 5-6 specific and targeted keywords|
|5||Description Tag||Description tag limit is 160 characters, but it has 226 characters|
|7||Image optimization||Images are optimized|
|8||H1, H2, H3 Tag||Not present|
|9||Robots.txt file||only h4 tag Present on the website – Needs to be optimized|
|11||XML sitemap||Canonical issue found|
|13||Google Analytics Code||Present|
|16||W3C validation||65 Errors, 42 warning(s)
|17||BackLinks||This Page has 0 backlinks from External domains and 0 from Internal.|
Keyword planning is the most critical stage of any SEO strategy. It is imperative to devote adequate time and efforts to choose the best keywords for your website. This will help in achieving higher ranks on search engines like Google for relevant keywords. If done incorrectly, the end results of SEO can be disastrous even if your site ranks well on Google temporarily.
The Adwords Keyword planner, an extended feature provided by Google, assists in finalising the foremost keywords for your website. Keywords should be chosen bearing in mind factors such as sufficient search volume, business relevance which in turn helps in producing tangible business value in the long run.
Our keywords planning look comprises the following elements:
|Keyword||Avg. Monthly Searches (exact match only)||Competition|
|professional logo design||1000||0.93|
|software development services||210||0.92|
|digital marketing agency||5400||0.91|
|business card design||12100||0.89|
|Creative logo design||260||0.89|
|online reputation management services||480||0.87|
|research paper writing||140||0.81|
|Online marketing company||880||0.8|
|corporate identity design||390||0.76|
|visiting card design||110||0.75|
|Internet Marketing Company||1600||0.75|
|Internet marketing services||880||0.74|
|ux ui design||480||0.74|
|corporate brochure design||170||0.74|
|Digital marketing experts||140||0.71|
On-page SEO plays a crucial role in the overall ranking process. Our On-page SEO services are aimed at ensuring your website appears to have good authority within the given industry. It also helps users identify your products and services quickly. This is, of course, done in strict compliance with the Google guidelines.
Our On-Page SEO services are an intrinsic mix of the following:
|On-Page SEO Services|
|XML Site Map creation & Submission|
|Anchor text & Internal Link Structure|
|Image & Alt tag Optimization|
|Broken link fixing|
|Duplicate content fixing|
|H1, H2, H3 tag Optimization|
|Robots.txt file creation|
|Canonical Issue Testing|
|Google Analytics Configuration|
|Google Search Console Configuration|
|404 Error page|
|HTML/CSS/Java Script Code Analysis|
Off-Page SEO :
This is ‘The Differentiator’ of our services in the SEO process and proves to be the most critical in ensuring long term benefits to our clients.
Through this part of the optimization process, Google is able to measure the relevance of your website in the respective industry, thereby, providing higher ranks in the results page.
SEO results need to be watched closely and frequently to measure output in terms of actual execution.
We do not resort to quick-fix SEO techniques which may result to higher ranking easily, as resorting to such unethical practices can lead to removal of the website from the search engine forever. Once removed, it is next to impossible to bring a website back on top of Google search results in the foreseeable future. This makes off-page optimization not only crucial but also a critical factor in the SEO process.
Our off-page SEO involves:
|Search Engine Submission|
|Social Media Pages Creation and Promotion|
|Web 2.0 Creation and Submission|
|Forum and Blog Commenting|
|Guest Post Writing|
|Social Media Activities|
A sound, long term white-hat technique may take up to three months or more to bring about the desired results but pays handsome dividends in the due course. Though tangible results take time surface, clients can measure the progress by the improved keyword rankings, on a weekly basis. We have achieved tremendous long term results by applying these techniques for our clients. Mentioned below is some of our work:
Duration: 6 months
Our client’s sites were constructed on WordPress/PHP/Codeignitor. We were given 20 high-competitive keywords for which we had to make the website appear on first page of Google. After an SEO campaign run for 4-6 months, we were able to achieve almost 45 keywords (including 20 agreed keywords) on 1st page of Google. Today, even after 3 years, the rankings have not been affected despite several web spam updates by Google. This is the kind of output every webmaster should look for while preparing a comprehensive long-term SEO strategy.
Author: Saket Kumar Singh
A digital marketer and strategist by profession, I love writing and travelling. In the past I have been a Communication Engineer, Coder, Banker and Lead Consultant. Someday I would travel to explore the world.