A recent report released by Chartbeat unveils that Google Chrome’s mobile article suggestions are now the fourth biggest source of referral site visitors. The first three biggest sources include Twitter, Facebook and Google search.
Mobile article suggestions appear when a user opens a new tab within the Chrome app. These mobile articles are also known as “Articles for You,” “Chrome Suggestions,” and “Chrome Content Suggestions.”
In 2017, the traffic from Chrome’s mobile articles has grown by 2,100%, as indicated by Chartbeat’s data. The referral traffic took a leap from 15 million visits per month to 341 million visits per month, where Chartbeat is only following referral traffic from Android.
Chartbeat attributes the exponential growth of referral site visitors from the mobile articles as users go on to transition away from desktop computers to mobile gadgets.
“Mobile web traffic to Charbeat’s client has grown over 20% since January 2017, showing how much more time users are spending on their mobile devices.”
There are a number of other factors also which contribute to the growth of referral traffic from Articles for You. One of them is Chrome being the top browser of the world. Additionally, users cannot avoid seeing suggestions as Articles for You show up by default each time when you open a new tab on Chrome.
Another reason why Chrome’s articles suggestions are so potent to drive traffic is that the suggestions are personalized and based on browsing history which interests users.
It is too early to ascertain how site owners can optimize for these articles, however, publishing AMP versions can be useful. As per Chartbeat, Articles for You primarily surfaces AMP pages, with around 72% of article suggestions leading to AMPs.
Now when Articles for You have become an important source of referral traffic, it is on their “research agenda,” says Chartbeat. The company will follow the trend closely and consistently report on any new updates.