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WordPress is a content management system used by individuals, small businesses, and giant corporations alike. Whether you run a small startup or a multinational company, WP can be a strong ally. It can help you streamline your workflows, increase sales and traffic, beat the competition, and grow your business, as long as you know how to make the most of it. In this article, we have hand-picked some of the essential WP plugins for marketers that extend WP’s functionality. 


OptinMonster is an excellent lead generation tool you can use to create and display many types of forms on your WP site without hiring developers. Since all forms are mobile-friendly and responsive, you’ll also be able to reach smartphone and tablet users. OptinMonster can help you boost subscriptions and conversions and even turn abandoning visitors into customers thanks to its signature Exit Intent technology. It comes with beautiful pre-built templates, built-in analytics, and A/B testing. 

Yoast SEO

For most sites, search engines are the most valuable source of web traffic. If you want more people to find you and generate more traffic, you must optimize your content for search engines. Even though WP is SEO-friendly, Yoast SEO is one of the essential WP plugins for marketers because it helps them fully optimize each page and blog post. Using Yoast SEO prevents common mistakes marketers make that hurt their search rankings, like missing alt text descriptions. This must-have plugin automatically grades content for keywords and metadata and identifies areas that need improvement. Yoast SEO is free and available from the WP plugin directory. Its premium version offers more features.

Just Writing

Most bloggers and site creators agree that WordPress is one of the best content writing tools out there. The Just Writing plugin provides a distraction-free writing mode to help writers be more productive. By removing all distractions, this WP plugin enables you to use your time more efficiently and create better content. Its additional features include a spell checker and formatting removal.

Proofread Bot

Every content writer wants their content to be typo-free. This useful WP plugin for marketers can spot both spelling and grammar mistakes. In addition, it detects stylistic issues and prevents writers from accidentally plagiarizing their content.

Title Experiments 

Your click-through rate depends heavily on the title of your post. Make sure the first thing your readers see is what makes them want to learn more. Choosing compelling, attention-grabbing titles that accurately describe your content is harder than it seems. Title Experiments helps you decide which title works best for your readers by calculating click probability. It enables you to run a quick A/B split test for post titles to help you choose the most suitable one. 


This beginner-friendly, easy to use contact form plugin also allows you to create any form on your site. That includes survey forms, order forms, email subscription forms, donation forms, etc. It comes with a drag-and-drop form builder that enables you to quickly create WordPress forms on your website as well as beautiful, pre-designed, ready-to-use templates. If you want to make your site more agile and user-friendly, WPForms is a great choice. It’s fully optimized for speed and SEO and responsive on mobile devices. 

Subscribe To Comments Reloaded

With the help of Subscribe to Comments Reloaded, your visitors can subscribe to comments on your posts and get a notification email whenever a new comment is added. This way, users keep up with the conversation, and your pages get more views. Additionally, commenters can unsubscribe from specific posts or suspend all notifications if they want to. 

Inline Related Posts

This plugin is one of the most useful features to have when creating a blog with WordPress. Unlike most related post plugins, this plugin allows you to display related post links inside your content, not after the end of an article. As it shows similar content in places where readers are more likely to click on it, this must-have plugin also helps you increase page views. However, keep in mind that certain types of related posts should go below the article, which is not possible when using Inline Related Posts.


Jetpack is among the most popular and powerful plugins for WordPress. Few WP plugins for marketers can compete with its concept and design, as it’s easy to use and configure. It is mainly used for site statistics, social sharing, and SEO purposes. This all-in-one plugin has many advanced features such as mobile themes, analytics, widgets, content tools, etc. Marketers can use all of its features or only select those they find useful. While many marketers use this plugin to get an overview of their traffic rates, others use it to publish new posts on their social media channels. It is available from the WordPress Plugin Directory for free, but there is also Jetpack premium.


If your comment section is full of unwanted, spammy comments, Akismet is your best friend. This helpful plugin catches and stops spammy comments before they appear on your site. It automatically reviews and filters comments, searching for any malicious links and signs of spam. The basic version, appropriate for small blogs, is free, while the premium comes with a monthly fee. 


One of the best ways to make money on the internet is through affiliate marketing, and ThirstyAffiliates is one of the best WP plugins for marketers. This plugin helps you promote affiliate products on your site. WP’s best affiliate link management tool allows you to manage your affiliate links inside WP, cloak the long and complicated affiliate links into short URLs, add them to your posts, and check each affiliate link’s performance on your WP site. Moreover, you can organize your links into categories. 


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