Google Chrome’s Article suggestions become the fourth greatest driver of Referral Traffic

Google Chrome’s Article suggestions become the fourth greatest driver of Referral Traffic

A recent report released by Chartbeat unveils that Google Chrome’s mobile article suggestions are now the fourth biggest source of referral site visitors. The first three biggest sources include Twitter, Facebook and Google search.

Mobile article suggestions appear when a user opens a new tab within the Chrome app. These mobile articles are also known as “Articles for You,” “Chrome Suggestions,” and “Chrome Content Suggestions.”

In 2017, the traffic from Chrome’s mobile articles has grown by 2,100%, as indicated by Chartbeat’s data. The referral traffic took a leap from 15 million visits per month to 341 million visits per month, where Chartbeat is only following referral traffic from Android.

Chartbeat attributes the exponential growth of referral site visitors from the mobile articles as users go on to transition away from desktop computers to mobile gadgets.

“Mobile web traffic to Charbeat’s client has grown over 20% since January 2017, showing how much more time users are spending on their mobile devices.”

There are a number of other factors also which contribute to the growth of referral traffic from Articles for You. One of them is Chrome being the top browser of the world. Additionally, users cannot avoid seeing suggestions as Articles for You show up by default each time when you open a new tab on Chrome.

Another reason why Chrome’s articles suggestions are so potent to drive traffic is that the suggestions are personalized and based on browsing history which interests users.

It is too early to ascertain how site owners can optimize for these articles, however, publishing AMP versions can be useful. As per Chartbeat,  Articles for You primarily surfaces AMP pages, with around 72% of article suggestions leading to AMPs.

Now when Articles for You have become an important source of referral traffic, it is on their “research agenda,” says Chartbeat. The company will follow the trend closely and consistently report on any new updates.

LinkedIn Introduces Video Ads in its Newsfeed!

LinkedIn Introduces Video Ads in its Newsfeed!

LinkedIn, the largest professional networking site, has introduced a new feature to post video ads for sponsored content on its news feed. Phil Spitzer, Product manager at LinkedIn, says that unlike pre or post-roll video ads, these video for sponsored content can be directly placed in the news feed as a standalone post.

The video ads present in the news feed, have persistent “call to action” button, that captures lead throughout the video, at any point. Advertisers are also equipped with conversion tracking, which allows them to measure the number of leads, website visits, and sign-ups, among other valuable actions. The actual performance can be estimated through insights and breakdowns like, who is watching the ads, who is getting engaged and who is converting.

Video of the sponsored content can be targeted on the basis of job title, seniority, industry type, skills or competencies, company name, and other categories.

Along with this, LinkedIn is also providing an opportunity for businesses to add video to their company pages. This enables companies and publishers to showcase a video directly on its page. As per LinkedIn, a company page video generates conversation 5x more, as compared to other content forms.