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Latest Trends in Digital Marketing and Technology
Simple Ways to Increase Conversion Rates on Your Website
All digital marketing strategies will invariably focus on improving conversion rates. Indeed, Search Engine Optimisation (SEO) may aim to increase search engine visibility. Social media outreach may intend to build a brand’s image and foster trust. But ultimately, all...
How to Build a Healthy Backlink Profile?
Backlinks are an essential part of search engine optimization. They correlate directly with your rankings - the more quality backlinks you have, the better you will rank in search engine results. The critical word in that sentence, of course, is quality. Because while...
Essential WP Plugins for Marketers
WordPress is a content management system used by individuals, small businesses, and giant corporations alike. Whether you run a small startup or a multinational company, WP can be a strong ally. It can help you streamline your workflows, increase sales and traffic,...
How your website can improve the domain authority with easy steps
Since the early days of a new website, website masters have been looking for ways to improve their position against specific keywords on the search engine. Likewise, for each business and website that you need to improve, you need a pattern to quantify your various...
The Benefits of the Yoast SEO Plugin
Starting a blog is one of the most effective ways to increase your website’s visibility. However, everyone who ever attended a digital marketing course knows that writing an article is one thing and optimizing it to match search engines’ requirements is a completely...
What To Do If Your Blog Just Doesn’t Get Readers
Starting a blog for the first time is always invigorating. You feel like you finally have a place to share your point of view with the world. But, given that you’ve already done this, more than often it doesn’t work like that. You write and post your first post...
The Digital Marketing Benefits of WordPress
Initially a blogging platform, WordPress has grown to be so much more. Nowadays, it is one of the most popular and powerful blogging and content management systems (CMS) out there. It features hundreds of easy-to-use plugins, widgets, and beautiful themes to choose...
Becoming a Freelance Copywriter: A Guide
Do you love to write and create digital content? Maybe you want to be able to work from the comfort of your own home? Becoming a freelance copywriter certainly has its perks, which is why it is so desirable for so many individuals. You may have questions like should...
3 Ways to Improve Your Small Business Brand Recognition
Getting your brand recognized can be a big hurdle for a small business. Perhaps the market you are in is becoming saturated, and you want to stand out from the crowd. Maybe you have a USP that makes your product different from all the rest, and you want to get that...
How to Choose the Right Keywords for Your Business
Running an online business without using proper keywords is almost impossible. Keywords are necessary for content optimization, search engine optimization (SEO) and even influencer marketing. Therefore, your best bet is to carefully choose the right keywords for your...