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How to Write a Catchy Headline

How to Write a Catchy Headline

Would you like more visitors to click through as well as read your content which you want to publish? Well qualified marketers know that creating an attractive headline is the key to being successful in this content marketing .If you would like your blog posts or, a your copy to perform well, on the internet it is vital for you to create a magnetic headline. Undeniably, a headline which is short and catchy is your entry into your reader’s mind as well as your potential customer’s world. This is a very busy space they occupy. 

You should be having a magnetic headline for your marketing material or blog post, this is primary component because a whopping total of 80% of your website visitors will read your headline however only a measly 20% will go on to finish reading the article. It means that writing a great headline isn’t only a copywriting technique that you wish you could master.  

Bad headlines will give you loopholes in your content marketing

You need to focus your headline on the number one strongest benefit which you can provide to your reader. Always keep in your mind that your headline should be to ensure that the people who are visiting your landing page or blog post read the next line. This means that if your headline doesn’t catch the attention of your website visitors you lose your audience as well as your would-be audience members. You want individuals to see the value that your company can bring to the table.

Never lie to your readers, just promise them to be more relevant. Ensure that you don’t make a promise which you are unable to keep because if you do this you’ll lose the reader. Remember that BAD news travels faster as opposed to good news. This means that you need to keep your readers happy.

Far too many content marketers are one-trick wonders. What this means is that they don’t allow their blogs, hubs, vlog or podcasts — whatever type of content works for them — to grow as well as cover more ground with a larger variety of media. If you’re a “stuck” content creator you need to better understand your audience in order to uncover useful topics.

What, if headlines don’t work

Headlines don’t work when readers feel that they don’t match the article written or, alternatively, aren’t relevant to a particular theme. (In addition, when the length of a headline exceeds 62 characters, search engines tend to disregard the rest of the headline. This could cause the conversion rate to decrease in the long run. Ultimately, this will decrease the search engine appeal which you’re after.)

Think about playing with numbers

Earlier we had a discussion  that your headlines plays a major role in giving the effectiveness to your content and catch headlines is the one who can attract readers in a single visit. A number of research studies have demonstrated that headlines with numbers tend to produce 73% more social shares in addition to engagement.

This means that if you integrate specific numbers as well as data into your headline this is an effective way which will make your headlines of your content more attractive to readers. One of the reasons why making use of numbers works in headlines is owing to the fact that numbers are like “brain candy.” What we want to explain by this is that the brain is interestedin numbers.

SendPulse Review – An Email Marketing Platform for Everyone

SendPulse Review – An Email Marketing Platform for Everyone

 

At SixPL, we have got some of our prized customers through email marketing. Thus, it forms an integral part of our marketing strategy. In past few years, I have used several email marketing platforms and keep trying new ones to find out alternatives that deliver a better return on investment. Recently, I stumbled upon an email marketing platform, Sendpulse. After checking its reviews online, I used it for one of my blogs.

Here is my take on this email marketing platform:

 

It is Cost Effective

 

SendPulse is an affordable email marketing platform. You can send up to 15000 emails and store up to 2500 email contacts for free. If you have 10,000 subscribers, you can send unlimited emails to them at $53, which is cheaper than the similar email marketing platforms like Mailchimp, Sendgrid, etc. Many businesses send occasional emails and like to pay on per message basis. For sending 100,000 email messages, you need to pay $212. I think this is on a slightly higher side if you compare it with similar products from Elastic email.

 

However, you shouldn’t compare two email marketing products solely by prices. Deliverability, features, and ease of design also play a crucial role in choosing a right email marketing platform for your business.

 

Easy Template Design

 

I found drag and drop editor of Sendpulse quite intuitive. It doesn’t require a high learning curve even for a beginner to create attractive HTML email templates. You will also find plenty of beautiful pre-designed templates which can be used directly without much editing. If you are a beginner, the preloaded templates should be sufficient to get started with ease. You can also design great responsive email templates in minutes.

 

Subscription Form Builder

 

This is a great and most desired addition in the SendPulse email marketing platform. With the flexible subscription form builder, you will never need an HTML coder or any other software/plugin to develop attractive responsive signup forms. In addition to Name and Email, you can also add additional fields such as Mobile, gender, etc. to personalize your emails. It will help you experiment with the design and placement of subscription forms to increase your conversion rates.

 

Features

 

Today, no email marketing platform will be useful if it doesn’t have the automation features. Sendpulse has all the automation features which are needed for sending personalized email and improving conversion rates. You can send different emails based on your customers’ demography. You can also use the Scheduler to send the emails automatically based on certain rules. Use the power of email A/B testing to eliminate guess work and find out what works best for your business. Easy-to-understand and advanced reporting will be helpful in getting an actionable insight about your campaign performance.

 

For agencies and marketers, SendPulse offers a 100% White label product. It means that you can also use the platform to send emails on behalf of your clients without mentioning the name of SendPulse.

 

Conclusion

 

I find the platform attractive for beginners as well as for advanced email marketers. Do a need assessment for your organization and evaluate whether the features in SendPulse email marketing platform can meet your immediate needs. Get in touch with me for any query or help in integrating the platform with your existing CRM.

 

Six Keys to Successful Logo Design

Six Keys to Successful Logo Design

When creating a logo for your business you should consider first and foremost who you are and what you want to be to your target market. Everything about your logo including its colours, shapes and its font will convey a subliminal message that will speak volumes about your business to the subconscious mind.

Here are the six keys to what makes a successful logo design:

  1. Clear and Direct

Before proceeding to make your logo design, I would suggest taking a look at what the big brands are doing with their own logos. More often than not they are sending a clear and simple message with their logo design. Small businesses often tend to try and say too much within their logo design. The result is an ineffective, unclear message being communicated to your target market.

  1. Unique

To make your marketing logo stand out, strive to make it as unique as possible. If your logo is not able to create a distinction between you and your competitors, why would they contact you ahead of the competition? If you know what your target market is looking for you will be able to focus your logo design on reaching your market. If your business doesn’t stand out from the crowd, then you will be seen as nothing more than a commodity and compete on price alone.

  1. Functional

When creating a business logo, functionality should be among the first things you consider. Although beauty is very important, the functionality of your logo should take first place above all else. Your brand logo should be useable in all kinds of environment. It should also be instantly recognisable, whether it is stamped on an envelope or scaled up to a large billboard. Make sure it conveys the same brand message even if it is in black and white or coloured.

  1. Colours

Careful selection of a colour scheme to use in your business logo is very important. Every colour used sends a message to the subconscious minds of your target market. Because of the hidden meanings of colours, you should have a philosophy behind why you have chosen your colours.

Here are some common colours and the meanings that they may convey:

Green – conveys feeling of security and safety

Pale Blue – calming and encourages fantasy

Yellow – known to evoke the quickest reaction from potential customers

Red – symbolises energy and power and could elicit passion

Orange – is a great stimulant for energetic actions, ambition and creativity

Black – known for signifying sophistication, dignity and authority

  1. Fonts

The fonts for your corporate logo should complement the colours that you have chosen and the nature of your business. It would be best if you create a logo that is distinctive yet sophisticated and simple. There are a great number of fonts that you could choose from. Which font is right for your business? I’d suggest selecting fonts that are timeless for most businesses. Your logo isn’t something you want to update regularly so go with something that will last the distance.

  1. Shapes

The shapes or images that you should use for your brand logo should also communicate your intended message to your target market. Try not to use graphics that are either too wide or too tall. This should help create balance with your font and make your logo more versatile. Make sure the shape you are using complements your fonts and colours. At times you may need to use your logo in black and white so make sure your logo will work.