Would you like more visitors to click through as well as read your content which you want to publish? Well qualified marketers know that creating an attractive headline is the key to being successful in this content marketing .If you would like your blog posts or, a your copy to perform well, on the internet it is vital for you to create a magnetic headline. Undeniably, a headline which is short and catchy is your entry into your reader’s mind as well as your potential customer’s world. This is a very busy space they occupy.
You should be having a magnetic headline for your marketing material or blog post, this is primary component because a whopping total of 80% of your website visitors will read your headline however only a measly 20% will go on to finish reading the article. It means that writing a great headline isn’t only a copywriting technique that you wish you could master.
Bad headlines will give you loopholes in your content marketing
You need to focus your headline on the number one strongest benefit which you can provide to your reader. Always keep in your mind that your headline should be to ensure that the people who are visiting your landing page or blog post read the next line. This means that if your headline doesn’t catch the attention of your website visitors you lose your audience as well as your would-be audience members. You want individuals to see the value that your company can bring to the table.
Never lie to your readers, just promise them to be more relevant. Ensure that you don’t make a promise which you are unable to keep because if you do this you’ll lose the reader. Remember that BAD news travels faster as opposed to good news. This means that you need to keep your readers happy.
Far too many content marketers are one-trick wonders. What this means is that they don’t allow their blogs, hubs, vlog or podcasts — whatever type of content works for them — to grow as well as cover more ground with a larger variety of media. If you’re a “stuck” content creator you need to better understand your audience in order to uncover useful topics.
What, if headlines don’t work
Headlines don’t work when readers feel that they don’t match the article written or, alternatively, aren’t relevant to a particular theme. (In addition, when the length of a headline exceeds 62 characters, search engines tend to disregard the rest of the headline. This could cause the conversion rate to decrease in the long run. Ultimately, this will decrease the search engine appeal which you’re after.)
Think about playing with numbers
Earlier we had a discussion that your headlines plays a major role in giving the effectiveness to your content and catch headlines is the one who can attract readers in a single visit. A number of research studies have demonstrated that headlines with numbers tend to produce 73% more social shares in addition to engagement.
This means that if you integrate specific numbers as well as data into your headline this is an effective way which will make your headlines of your content more attractive to readers. One of the reasons why making use of numbers works in headlines is owing to the fact that numbers are like “brain candy.” What we want to explain by this is that the brain is interestedin numbers.
At SixPL, we have got some of our prized customers through email marketing. Thus, it forms an integral part of our marketing strategy. In past few years, I have used several email marketing platforms and keep trying new ones to find out alternatives that deliver a better return on investment. Recently, I stumbled upon an email marketing platform, Sendpulse. After checking its reviews online, I used it for one of my blogs.
Here is my take on this email marketing platform:
It is Cost Effective
SendPulse is an affordable email marketing platform. You can send up to 15000 emails and store up to 2500 email contacts for free. If you have 10,000 subscribers, you can send unlimited emails to them at $53, which is cheaper than the similar email marketing platforms like Mailchimp, Sendgrid, etc. Many businesses send occasional emails and like to pay on per message basis. For sending 100,000 email messages, you need to pay $212. I think this is on a slightly higher side if you compare it with similar products from Elastic email.
However, you shouldn’t compare two email marketing products solely by prices. Deliverability, features, and ease of design also play a crucial role in choosing a right email marketing platform for your business.
Easy Template Design
I found drag and drop editor of Sendpulse quite intuitive. It doesn’t require a high learning curve even for a beginner to create attractive HTML email templates. You will also find plenty of beautiful pre-designed templates which can be used directly without much editing. If you are a beginner, the preloaded templates should be sufficient to get started with ease. You can also design great responsive email templates in minutes.
Subscription Form Builder
This is a great and most desired addition in the SendPulse email marketing platform. With the flexible subscription form builder, you will never need an HTML coder or any other software/plugin to develop attractive responsive signup forms. In addition to Name and Email, you can also add additional fields such as Mobile, gender, etc. to personalize your emails. It will help you experiment with the design and placement of subscription forms to increase your conversion rates.
Today, no email marketing platform will be useful if it doesn’t have the automation features. Sendpulse has all the automation features which are needed for sending personalized email and improving conversion rates. You can send different emails based on your customers’ demography. You can also use the Scheduler to send the emails automatically based on certain rules. Use the power of email A/B testing to eliminate guess work and find out what works best for your business. Easy-to-understand and advanced reporting will be helpful in getting an actionable insight about your campaign performance.
For agencies and marketers, SendPulse offers a 100% White label product. It means that you can also use the platform to send emails on behalf of your clients without mentioning the name of SendPulse.
I find the platform attractive for beginners as well as for advanced email marketers. Do a need assessment for your organization and evaluate whether the features in SendPulse email marketing platform can meet your immediate needs. Get in touch with me for any query or help in integrating the platform with your existing CRM.