For those of you who don’t know what a white paper is, let’s get this one straight. A white paper is an authoritative report that informs the readers succinctly about a complex issue. It allows businesses to explain themselves to the readers and inform them about a problem in the market and offer a credible solution for the same.
An ICO whitepaper plays a critical role in the success of every ICO and distinguishes legit ICOs from the fake ones. Remember that the purpose of your white paper is to inform the reader about your project. So it should not have the slightest aspect of a sales pitch, although you are selling the readers an idea. The success of any project depends on several factors, like the amount of investment that the project managed to pool in, audience engagement, and the overall management of the ICO. However, a well-written white paper for ICO can often determine how the project will unfold, right in the initial stages of the ICO. The following points will tell you why.
- A whitepaper highlights the existing problem: Why would anybody be interested in your project until it addresses a genuine issue? And if nobody wants to hear what you are talking about, better find yourself a much benevolent ‘Uncle Sam’ to see through your investment needs. Also, a document that only introduces a problem without offering a viable solution won’t find too many takers. A well-written ICO whitepaper not only addresses a genuine issue in the market but also provides a workable solution to fix that problem. A white paper, therefore, builds trust between you and the potential investors that the solution you are suggesting will work, and the project will grow exponentially in the coming years giving everyone a fair share on their investments.
- A white paper is a reflection of your company’s philosophy: A white paper is an embodiment of the company’s philosophy, economic viability, and rationality. The roadmap that the company proposes to achieve its objectives reflects how the company perceives its aim. I have been a part of several ICOs, and I have learned something from each one of those. Believe it or not, any veteran investor worth their salt is capable of gauging the legitimacy of an ICO project by merely looking at the timeline proposed in the document. A well-written white paper for ICO conveys the organization’s message. It throws light on the company’s philosophy, which consequently determines the customers’ decision to invest in the project.
- The ICO whitepaper identifies the core team and their track record: Would you ever trust someone with your money in accomplishing a specific set task if you have no clue about that person’s qualifications? Well, I guess we all know the answer to that one! Similarly, every investor would be circumspect in trusting a project that has got no known names in the cryptocurrency niche. A fantastic team can pull off an average idea. Also, the best of the ideas and business plans are bound to fail when entrusted with a below-average team. Potential investors will want to know whose responsibility it will be to bring to fruition the ideas mentioned in your project. Your white paper for ICO is one place where you can give a detailed account of the core team that will manage the project. It will provide the readers with sufficient insights into the previous projects that your team has handled.
- White paper generates publicity: A closely knitted piece of informative document educating the readers about a market problem and proposing a viable solution is cool. Naturally, people will want to know more about it, thereby, bringing in more positive publicity. You might have seen upcoming ICOs building and managing large communities on platforms like the Telegram and Discord. These followers may not all necessarily invest in these projects, but they create the much-needed hype around these ICO projects so that genuine investors can come to about these projects. Where do you think ICOs managed to earn these followers on community management platforms? Well, these are all ‘gifts’ from their white papers. Thus, an impressive white paper for ICO acts as an effective promotion for the project to attract investment.
- An ICO whitepaper attracts investments: The ultimate objective of the white paper is to attract investments which will propel the project to move forward. A document with powerful and compelling words, thoroughly backed by data and statistics, is the perfect recipe to gain traction among potential investors. Through my years of experience, I can guarantee you that there is nothing more challenging than selling an abstract item to a person. Expecting people to throw in their money that isn’t ready yet is overwhelming. Your white paper is your only shot to making people see the potential of your project and persuading them to pool in their money. Everything else like marketing or community management comes later when the white paper has already made its mark on the readers.
In a world where new ICOs keep propping up every other day, your white paper is the only thing that sets you apart from your competitors. Your white paper determines your product’s unique selling point. Thus, it is essential that you have an impressive and compelling white paper giving out details regarding your ICO project. If you find yourself inept at creating such a white paper, hire an ICO white paper writer. Or if yours is a large corporation, you can also hire an agency that provides ICO white paper writing services. Do whatever suits your needs and budget, but get this one right as your white paper can become the cornerstone to your success.
Now that you know how important is your ICO whitepaper for your ICO’s success, stay tuned to our blogs next Wednesday to find out 5 things you should bear in mind while writing an ICO Whitepaper.
Meet Geofencing, a New — and Super Effective — Mobile Marketing Hack
Every digital marketer worth their salt would know the significance of mobile-optimized online content. Almost every one of us has got a personal mobile device. Research has revealed that on an average, customers spend around five hours a day on their smartphone. Thus, mobile marketing has become one of the most effective methods for reaching your target demographic.
As technology continues to evolve and provide a more mobile-centric consumer experience, our digital marketing methods need to adapt and change as well. We need to integrate new digital marketing techniques to leverage the indispensability of mobile phones in our lives. One of the most effective of these — and one specifically designed with mobile connectivity in mind is geofencing.
Geofencing in a Nutshell
Geofencing, for the uninitiated, is all about using the types of technologies that have become standard mobile device feature sets — such as GPS or RFID capabilities — and creating new consumer applications based on how these technologies work. The endgame for geofencing is to create invisible, virtual boundaries around geographic areas that trigger responses when someone, armed with their mobile device, crosses that boundary in either direction.
Geofencing has already been used to great effect in the smart technology sector, allowing you to walk into a dark room and have the lights turned on automatically, as long as you have your mobile device with you. Entertainment is another wildly popular application — just take a look at how immensely popular the Pokemon Go mobile game became, with reports of up to 147 million users in 2018. It stands to reason, then, that adapting geofencing for digital and mobile marketing is a massive step in the right direction!
Providing Personalized, Location-Relevant Marketing Opportunities
Geofencing is ideal for providing high levels of personalization to digital marketing campaigns, especially ones that are fine-tuned to consumer location. Pushing marketing materials to mobile devices after a user has moved into relevant real-world areas provides a high level of engagement. It is because these virtual boundaries can be set at essentially any scale, with ranges varying from moving to a new city or walking down the aisle of a supermarket.
Imagine a world where a shopping app sends a push notification for exclusive coupons to a user’s mobile device when they walk through the produce aisle, leading a consumer to choose a marketed product over a competitor’s. In fact, the Walmart mobile app already does this to serve consumers with coupons and electronic receipts. Geofencing can get your marketing content into the hands of consumers that are in the perfect position to be influenced positively by that content. That’s the potential power of geofencing.
Geofencing is Just One Part of the Puzzle, Though
Geofencing is the kind of mobile marketing tool that digital marketing professionals dream about. However, even the most powerful tool is next to useless unless you use that tool in ways that support your goals as a marketer. Just as even the most well-crafted social media marketing campaign will flounder without content created specifically for sharing in that setting, so too will a geofencing campaign crash and burn without implementing it in ways that will yield the results you’re looking for.
First and foremost, you’ll need to partner with a company that provides you with a platform to leverage geofencing to your advantage. There are a number of B2B and B2C platforms currently in existence; in the UK, for example, the Vouchercloud free mobile app serves up coupons to users whenever they pass within a specific range of retail partners, representing the kind of necessary fusion between marketer and geofencing infrastructure provider that provides high levels of service for everyone involved.
The Geofencing Checklist
It should be fairly apparent by now that incorporating geofencing into your digital marketing campaign activity — especially if you want to harness the burgeoning mobile marketing demographic — is a great idea. It’s also pretty straightforward now that you do need to take a specialized approach if you do want to dip your toes into the waters of geofence-driven mobile marketing. To make it easier for you, here’s a quick checklist to get started.
- Start a digital marketing company. We’re pretty sure you’ve got that covered at this point.
- Create a fully-fledged digital and mobile marketing playbook. Remember that while geofencing is a powerful tool, it’s just one of many in the modern digital marketer’s toolbox. Local SEO, content marketing, social media engagement — round out your skill set so that you can support your geofencing endeavors.
- Research mobile geofencing technology partners. Whether you’re building a website from the ground-up as a companion to a B2B or B2C mobile app or you’re using a pre-established service similar to Vouchercloud, it’s important to find a partner that’s going to fit your marketing vision.
- Showcase your mobile marketing chops to prospective clients. Take the time to polish your marketing content in conjunction with mobile-friendly marketing techniques so that potential clients can see how effective geofencing can be when integrated into a mobile marketing campaign.
The Final Word
Nobody knows what the future holds for sure, of course. But it’s a safe bet that things like geofencing, which might seem like a unique concept today, is the harbinger of digital marketing’s brave new world. Mobile marketing is undoubtedly here to stay, and ensuring that your marketing company is agile enough to adapt to the rapidly changing landscape will help in future-proofing you for whatever new and exciting changes are around the corner!
If you have been working steadily on your blog, and still not getting the desired traffic, then there is something fundamentally wrong with your approach. But you don’t have to worry. Getting traffic is not rocket science. Here are five easy tips to help you increase traffic on your blog.
- Be strategic about the content of your blog: There is no alternative to excellent content. You can achieve tangible results by merely enhancing the quality of your content. However, quality alone can’t get you there. You have to be more strategic with your efforts at content marketing. Your content should specific to a need. If you know your audience well enough, you will know what kind of content they want you to post. Your blogs can be funny, and witty, or educational and informative. Try finding the right balance between these two categories, and you will have a more diverse audience.
- Don’t hesitate to use keywords: If you want big-time traffic on your blog, then you must include SEO and keywords to your strategy. People get jittery about incorporating SEO techniques in their plan. But you must remember that SEO can do wonders for your blog when you do it the right way. Google will direct traffic to your blog, and the users will find all the information they are looking for on the web. The best thing about SEO is that you can link your blog to some of the other related blogs that you might have written on a particular subject.
- Targeting social networks correctly: While it is advisable to establish your presence across multiple social networks, you will soon begin to lose focus in your bid to excel with every social network. Try figuring out which social media network suits you the best. If your blog is heavy on visuals, you should post focus on LinkedIn. If your blog contains a social message, give your Facebook page some extra attention. You must figure out where the majority of takers of your content hang out and effectively target those platforms. Once you have identified your key networks, concentrate on them more. Ask your followers to share your content, so that your following keeps increasing.
- Optimize your page for speed: Your followers aren’t going to wait forever for your blog to load. If your page doesn’t come up fast, they will just hit the back button and move on to the next Google listing, which will most probably be that of your competitors’. Check out some of the WordPress plugins that will help you in creating a version of your blog that is specially optimized for a mobile device.
- Be friends with your competition: While this may sound weird, the truth is that building good relationships with your competitors will go a long way in establishing your dominance in your niche. Comment on blogs from bloggers in your field. Cite a blogger in one of your posts, and tag them in a tweet to let them know. The blogger will retweet and share that post that mentions them. Consequently, you will get more shares and traffic.
Brands have become increasingly conscious of creating lasting connections with their clients. In today’s digital age, customers seldom rely on salespeople to help them with their purchasing decisions. Most consumers now prefer doing their share of research before settling down on a brand. Therefore, it is quintessential for you to integrate bridges and trust signals into your marketing strategy. Doing so will help you focus on your target audience which will consequently lead to a boost in sales, and enhance brand awareness. Here are four ways for you to make that happen.
- Research on your clients’ needs: Companies often commit the mistake of marketing their products to people without having adequately researched on it. CEOs and business owners often have an inherent bias that motivates them to make assumptions regarding how their consumer base will react to their products. However, savvy organizations conduct in-depth research of the market, competitors, and their prospective customers to understand the needs of their consumers. Thus, they come to know what would motivate their clients to make a purchasing decision. Run thorough research on your buyer audience and market to them with custom content. The more informative the content, the more likely it is for your clients to make a purchase. It will help you form a bond with your consumers.
- Present your product as a solution: Once you have understood your customers’ needs, you will have known their pain points. You will be in a much better position to define what constitutes their problem, and what is the possible solution to those issues. Once you do that, you can present your product as the saving grace. Instead of adding common phrases and buzzwords, add a solution-based term that is problem-specific. You will generate a high level of organic traffic by presenting your product in a language that can offer a solution to a set of problems. Thus you will give your clients a reason to buy your product by tapping into their pain point.
- Present your consumer as the protagonist of your story: Your marketing campaign should be able to make your customers feel valued by your product and brand. In the process, you might end up alienating a small margin of buyer audience. However, such a marketing approach will boost your sales in the long run. When the buyers can identify and relate themselves to your product, they are sure to give your brand a try.
- Let your products and brand endorse a lifestyle: Features alone don’t motivate buyers to choose a product or a brand. The lifestyle associated with a product is what often pushes people to make a buying decision. Upon having a clear understanding of your consumers and their lifestyle, you can present your product as a commodity that fits into that lifestyle. By aligning your brand and your product with a specific lifestyle, you can build strong connections with your customers.
In today’s context of modern marketing, you can boost your standing within the industry and enhance your growth by establishing strong connections with your clients. As the old saying goes, people tend to buy from brands they like. Try being that brand, and see your revenues grow manifolds.
So finally 2019 is here. Marketing gurus, like every year, are busy teaching their followers the tricks that can help them succeed in the digital marketing sphere. One of these tips that you would come across frequently is to be consistent as a blogger. Marketers don’t get tired repeating the many benefits that regular blogging will have on your overall marketing prospects. They will tell you to choose a couple of days each week and post your blogs on those days. They will also press upon posting the content at the same time every day.
But why? None of your followers is going to start freaking out if the time when you post isn’t the same every day. Nobody is going to care if you post at 8 pm on Wednesday instead of 4 pm. Nobody is going to lose their mind if you don’t post on one of the days when you were “supposed” to post. And rest assured, nobody is going to unfollow you for that.
Stop putting yourself under unnecessary pressure.
All my life I have tried creating schedules and sticking by them strictly. It never worked out, and I got back to my procrastinating ways. After I started taking digital marketing more seriously, I observed what others did. I saw a bunch of people creating an editorial calendar which they would use to plan when they would be posting each of their blogs. I tried doing it too. And as usual, setting deadlines for myself didn’t work. Since I had set the deadlines for myself, I knew that I could always get away and never bothered to prioritize them.
And the worst thing about missing deadlines was that I felt a rage building within myself for not hitting my deadlines, again. By unnecessarily pressurizing myself, I was only preparing myself for failure. And mind you, this wasn’t the kind of failure that one could learn from. Instead, it was more of that repeated failure which makes you feel miserable about yourself for not being able to do your job correctly, slowly gnawing away your self-esteem.
You owe people nothing.
Another thing about not posting regularly is that you don’t owe people anything. Nobody cares whether you publish consistently or not, either. People have got enough problems in their lives to take care of, and nobody is going to come after you for not publishing on a regular basis. People who like your content will be too thrilled to complain when you finally post something. The only thing that you must pay heed to is that you adhere to quality content. That is strictly non-negotiable.
Nobody is going to send you angry emails saying that they were expecting you to post your content on Sunday and you didn’t do so. If you indeed receive such emails, ask them to get out and get a life. Nobody expects you to deliver a masterpiece on a specific day. You don’t owe them a masterpiece either. You merely want your work to be appreciated. So, stop ruining it by adding this imaginary pressure on yourself.
Be in control
It is up to you how and when you want to work. You can choose to ignore social media for days on end, and it is perfectly fine. If setting yourself deadlines works for you, do it. If it doesn’t, be the free-spirited person that you are. The only fixed rule of content marketing is to deliver quality content. Choose whatever suits you, because it works for you, and that is the only thing that should bother you.
Me? I have stopped trying and planning to post my blogs on specific days in a week. Now I only concern myself with writing, as and when I like. And guess what, I am doing much better now. Surprisingly, now I write more, and I come up with enhanced content than before. But the best thing is letting go of all the unnecessary stress.
And 2018 has come to an end. Most crypto experts are pretty hesitant to come up with bullish price predictions after having gotten their calls gone horrendously wrong. Some of their predictions, however, turned out to be true. The most significant of these was the rise of stablecoins. While 2018 is slated to go down as the year when ICOs hit rock bottom, and markets went south, dollar-pegged stablecoins stole the show. Stablecoins were a recurring theme this year.
However, whether or not they will continue dominating the cryptosphere in 2019 is open to everyone’s speculation. Its success also depends on the performance of traditional crypto assets. Stablecoins will stay relevant in 2019 too if the current market conditions persist. The return of more promising business conditions may, however, force stablecoins to move into oblivion. So, here are some of the trends that might find their way into the crypto market in 2019, and amaze you, just as equally as the stablecoins did in 2018.
1. The rise of new privacy protocols:
The past few years have divested the cryptocurrency users from much of the anonymity that they once enjoyed. The encroaching blockchain surveillance has not gone down well with many crypto users who felt their privacy was being violated. However, the fight for confidentiality has also begun. Therefore, it hardly comes off as a surprise that 2019 is slated to become the most private year in the cryptocurrency realm. However, it will require more than one privacy protocol to reestablish the status quo. Thus, a series of privacy-oriented tools are expected to come up in 2019.
There are chances that Bitcoin Core may obtain Schnorr signatures. If this happens, the entrance to privacy tech, notably Coinoin, could also open in the near future. However, before that happens, many other pro-privacy protocols and apps could hog the limelight. The Aztec contract could give Ethereum its much-needed tool for private transactions. Zkdai has the potential to turn stablecoins private too. While Loki and Dust are other pro-privacy plans that will stay in the news, new privacy coins like Resistance can also be expected to find many takers.
2. STOs might substitute ICOs:
The year 2018 was a disaster for ICOs. It is highly unlikely that the model for the crowdfunded token will rise again. A surge in compliance and legal costs, which currently average $1 million, has successfully stalled a large number of ICOs. This paves the way for security token offerings (STO) to become the ideal model for a majority of crypto-based schemes. Thus, it is not surprising that projects are increasingly trying to launch their STOs or restructure their ICOs as STOs. Due to limited fundraising options in the U.S. STOs are likely to be launched in areas like Gibraltar and Malta, where regulatory structures have already been formulated.
3. Bolstering of decentralized credit networks:
The year 2018 saw decentralized credit networks making huge strides concerning infrastructure development. 2019 will see them scaling up beginning to serve the kind of users for whom it was envisioned. Thus, more global citizens who are outside the ambit of the current financial system are likely to use these credit networks.
These credit networks will be boosted by the growth of projects like Nexo, GEO Protocol, Maker DAO, and Dharma Protocol. Maker’s system of multi-asset over-collateralization has proved its efficacy through the extreme market volatility in 2018. Hence, it will be emulated in 2019 too. While 2018 focused primarily on ETH, in 2019 Maker will allow ERC20s, BTC, and other crypto & non-crypto assets also.