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The Benefits of the Yoast SEO Plugin

The Benefits of the Yoast SEO Plugin

Starting a blog is one of the most effective ways to increase your website’s visibility. However, everyone who ever attended a digital marketing course knows that writing an article is one thing and optimizing it to match search engines’ requirements is a completely different type of work. Luckily, you do not have to be an SEO expert to handle this properly. Nowadays there are dozens of great SEO plugins that can do this complicated work for you.

If you are using the WordPress CMS platform to manage your website, the number one SEO plugin you should try is Yoast SEO. Add it to your WordPress for great results. It will handle your keywords, links, run different readability checks. Also, it will offer suggestions on how to improve, handle your technical stuff, and much more. Take a look at all the benefits of using the Yoast SEO plugin and how you can use them to improve your ranking.

One of the most important benefits of the Yoast SEO plugin is that it lets you handle your keywords

Writing an article for your website is not too complicated. One good content writing course should be enough to get you going. Still, if you want your article to fulfill its purpose, you need to know how to focus on specific keywords. Moreover, you need to know how often to use those keywords. It’s important to know where to place them so that they look natural.

When Google looks at your page, it wants to know what it is about. It does this by looking at your keywords and all related synonyms. One of the advantages of using this plugin is that it helps you to keep track of your keyword number, synonyms, and placement and make necessary adjustments with ease.

Finding internal links for your posts has never been easier

When Google wants to learn about your website it scans many different things. Still, one of the things that it specifically focuses on is your internal link structure. Unfortunately, if you haven’t gone through ECT training institute digital marketing courses, knowing how to organize your internal link structure can be rather confusing. You need to know how to pick a good anchor text, what pages are important to be linked to, how many links to put in an article, and more.

Moreover, searching for a suitable page to link to can be very frustrating and time-consuming.  Yoast premium version, on the other hand, can handle this complicated task for you. It will analyze your articles and give you suggestions to similar posts on your website. This will ensure that your website is properly optimized and it will greatly speed up the process of creating an article.   

Change your page title and description with ease

Another important thing that most people do not pay attention to is how your website appears on Google’s result page. The advantage of using the Yoast SEO plugin is that it lets you add a custom title to your page and an optimized description in a quick and easy way. Also, it gives you a preview of how it will all look. Finally, a premium version will allow you to see how your page will look when you share it on Facebook or Twitter.

Help search engine robots index your posts

Even though high-quality content is probably the most important part of your website, there is also a lot of other stuff that you need to handle if you want Google to index your page. You need to ensure your site running smoothly, handle the visual side, manage your robots.txt and .htaccess files, clean up your URLs, and keep an updated sitemap. A lot of work, but not if you are using the Yoast WordPress SEO plugin.  Of course, it won’t handle everything. But Google search robots will have a much easier task crawling through your website.  

If you want to make your articles easier to read, use Yoast SEO plugin

Today’s internet users do not have a habit to read. Despite, longer articles often rank very well on Google. The catch here is to make your article easier to read. This means using shorter sentences, shorter paragraphs, transition words, subheadings, etc.

Of course, if you haven’t had an opportunity to attend a communication skills course, keeping track of all these things will not be easy. Fortunately, Yoast SEO free version will do a readability check of your article. It will give you a full report and signal the things you need to improve. This includes sentence length, paragraph length, subheadings distribution, sentence variety, and more. If you have any weak points the plugin will highlight it so you can quickly and easily make necessary changes.  Moreover, you will get an overall reading score that will show how difficult it is to read your article and an explanation on how to improve it. 

Another of the benefits of the Yoast SEO plugin premium version is that it helps you identify most commonly used words and phrases

After you finish your article, it is good to take a look at the content and identify the most commonly used words and phrases. Premium version lets you take a look at 5 words and combinations that you used most. That way you can easily see if they match the topic of your article or you have to make adjustments. Of course, your goal is to have them connected to your topic. That way Google can easily find out what you are talking about in your article and index it in similar searches as well.

No other plugin can match Yoast SEO

There are other similar plugins online but neither can match the benefits of the Yoast SEO plugin. Moreover, it has a lot of other options that you can exploit to your advantage. Install it to your website today. You will quickly see how easy it is to make great improvements in your website’s rankings and visits.

 Photo used: https://pixabay.com/photos/blogging-typing-wordpress-macbook-2620148/

 

Becoming a Freelance Copywriter: A Guide

Becoming a Freelance Copywriter: A Guide

Do you love to write and create digital content? Maybe you want to be able to work from the comfort of your own home? Becoming a freelance copywriter certainly has its perks, which is why it is so desirable for so many individuals. You may have questions like should you join a content writing course or practice at home to become a copywriter. In this article, we are going to explore how to become a successful freelance copywriter by answering some of the most common questions. 

 

What is a copywriter? 

Billboards, blogs, product descriptions, articles, and magazines. A copywriter creates any type of advertisements with words. Copywriters are generally hired by a company or business to create their copy. This ensures that their marketing strategy flows together as one person writes it. 

A copywriter’s job is to create engaging and compelling copy that can draw in the attention of customers. They must find out their target audience and produce text that is relevant to their age group.  

 

Do you need a degree to become one? 

You don’t necessarily need a degree to become a copywriter. However, they can help you develop new strategies and ideas that can help you create compelling copy.  

There are many copywriting tips that can help you in marketing and advertising products, and you can learn these through specific degrees. 

 

How do you start off as a freelancer? 

Becoming a freelancer isn’t always easy, but it can be if you follow some simple steps. Firstly, you’ll want to create yourself a portfolio of your best work so that potential clients can view your capabilities. You’ll then need to set your price that you’ll charge for your services, and find a platform that allows you to locate jobs. 

Platforms such as Freelancer, Fiverr, and Upwork are reliable and can connect you with job opportunities. Once you keep working, and building up your reputation, then jobs can start coming directly to you. 

 

How much money can you make? 

The average salary of a copywriter is around $47,838 a year in the US. However, being a freelancer means that this can fluctuate. It all depends on how many jobs you choose to take and how well you promote yourself online.  

 

How do I know if this is the right career for me? 

Being a freelance copywriter isn’t for everyone, but if you love writing and creating content for various audiences, chances are you’ll love the job. You’ll also have to be comfortable working from home and be able to motivate yourself. This isn’t always easy, especially if you find it difficult to get out of bed in the morning. Finally, being a copywriter means that you must work on consistently improving yourself and learning new information. This could include finding out the latest social media platforms and what is trending at the current time. 

 

And there you have it! This is a guide to becoming a freelance copywriter. Remember to follow your dreams and find a career that is right for you. If you are having trouble finding what you are searching for, you can try an online job quiz and match your skills to your perfect career.

3 Ways to Improve Your Small Business Brand Recognition

3 Ways to Improve Your Small Business Brand Recognition

Getting your brand recognized can be a big hurdle for a small business. Perhaps the market you are in is becoming saturated, and you want to stand out from the crowd. Maybe you have a USP that makes your product different from all the rest, and you want to get that across to your target market. It isn’t always easy, but there are many things you can do to start the ball rolling.  Here are 3 ways to improve your small business brand recognition.

 

Targeted social media ads

 

Social media allows you to reach many more people than conventional methods probably ever would. Whilst you can advertise on most of them for free, paying for targeted ads can prove beneficial. They take the information they have stored in their database and send details of your business and brand to your chosen demographic. You can specify the radius, age, gender, and marital status of those you want to target, and social media will do the rest. It’s a great way to make the masses aware of your brand and become more recognized. You should have a clear marketing strategy in place, as it could take several attempts before you start to see an increase in sales.

 

Influencer marketing

 

Influencer marketing is a very common form of digital marketing these days. According to Streamline Marketing, it’s “not a fleeting trend or a popular content marketing gimmick – influencer marketing is real, and it’s growing year over year.”

Influencer marketing effectively means you can use the power of other people’s popularity to market your goods or to create brand awareness. It’s been suggested that young people are 70% less likely to be influenced by a traditional celebrity than they are a You Tube start. Those are pretty staggering results and very clearly show why this style of marketing might make a huge impact on your brand.

 

Local involvement

 

Raising awareness about your business in the local community is a great way to improve brand recognition, particularly if you run a servicing business that will primarily rely on local custom. It’s worthwhile taking some time to get to know key members of your community and pay some attention to where business opportunities might come from. Good relationships can lead to sales, and sales can lead to local recommendations.

 

If you have a local football team in your area or a children’s tennis club, for example, it might be worthwhile finding out if they require sponsorship. Many clubs will be open to having your company logo printed on their shirts or allowing you to advertise on their ground if you are prepared to make a financial contribution.

 

If you make products that could sell well within a small independent retailer, speak to the owners and find out if you can hire space or display your goods on their premises. If you are willing to agree on a percentage selling fee or a set monthly amount, they could very well be receptive to the idea.

How to Choose the Right Keywords for Your Business

How to Choose the Right Keywords for Your Business

Running an online business without using proper keywords is almost impossible. Keywords are necessary for content optimization, search engine optimization (SEO) and even influencer marketing. Therefore, your best bet is to carefully choose the right keywords for your business before you start running it. But how exactly are you supposed to do that? Well, let’s go through it step by step.

Understanding keywords

In order to choose the right keywords for your business you first need to have a better understanding of what keywords are and why there are so important. The online presence of your business will in large part depend on the keywords you choose. So, in order to do the necessary research and pick the right ones, you need to have a firm understanding of what purpose they serve and what types of keywords are available.

Keywords 101

In a nutshell, keywords are words and phrases that connect the content you are writing with what people are searching for. Ideally, people would simply type in the necessary keywords into the search engine and your content would pop up. But, the reality is a bit more complicated.

Different types

One of the ways to differentiate between various keywords is by classifying them into three groups:

  • Head – Keywords that contain 1-2 words and have a substantial search volume
  • Body – Keywords of 2-3 words that have a medium search volume.
  • Long-tail – Keywords that have 4+ words. These are the most common type.

The longer the keyword, the more specific it is. Therefore, a long-tail keyword will be much more precise than a head keyword. But it will have far fewer search results. So, the more words you add to your keyword, the lesser the odds are that someone will search for them. But, if they do, there is a higher possibility that they will find your content. So, finding the perfect one can be a tricky balancing act.

Latent Semantic Indexing (LSI)

Search engines use LSI to provide better results for the people using them. A good idea of how this works is Google’s autocomplete results when you search for something. Depending on your previous searches, your autocomplete results can change. This, as you might guess, has a big effect on SEO and keyword optimization. Learn more about SEO on sites like wpfullcare.com.

Keyword intent

Another important aspect to keep in mind when trying to choose the right keywords for your business is the keyword intent. The reason why people use certain keywords can be just as important as their content. After all, you are trying to make your business noticed as quickly as possible. So, you need to at least have an idea of what is in people’s heads when they type in keywords that are associated with it. In essence, you have four different intents of keyword search:

  • Informational – This is when people try to simply find answers.
  • Investigational – This is when people look for information that can lead to transactions.
  • Transactional – This is when people are ready to make the transaction.
  • Navigational – This is when customers are looking for a particular website.

Studying the market

So, now that you have a better understanding of what keywords are, let’s see what you need to do in order to choose the right keywords for your business. Keep in mind that the core idea of keywords is to provide an easy way for people to find you online. So, while researching them, the best thing to do is to think like a customer.

Thinking like a customer

Whatever strategy people use for market research, it is usually the best idea to put yourself in customer’s shoes. This is one of the best ways to ensure that you’ll have a strong connection with your customers. So, how do you do this? Simple. Try finding another business that you know nothing of and try to use keywords to find things about it online.

As a professional, you will have a hard time putting yourself into a customer mindset when it comes to your niche. So, the best thing to do is to actually be a customer for another business and then notice keyword trends that you can use. Ideally, you want to find a business where you already have a friend who works in it. They can give you a professional view of the keywords which you can combine with your customer view. This should give you a good idea of how to choose the right keywords for your business.

Finding the right niche

The tricky thing about keywords is that you need to find the right niche. This means that you need not only need to find the right type of keywords, but you also need to figure out how to focus them. For instance, if you are running a sport-related website, there are numerous niches you can take. Simply using sport-related keywords won’t do you much good, since they are too common. And using something that is too narrow, like “blue running shoes for 23-25 aged men” is also not good. So, you need to focus on a certain aspect of the sport that is just right. Be it health, weights, power… Choose what you think will be closely connected to your work. Only by doing so will you be able to pinpoint the right keywords and ensure greater traffic to your blogs.

Experimenting in order to choose the right keywords for your business

The final thing we would like to mention is that finding the right keywords will take time. You should start with a healthy base of them, but don’t expect that you’ll be set for life. Your business will, with any luck, grow and develop. And as you develop it, you should implement new keywords. Furthermore, even keyword trends can change. So, not only will you need to keep track of your work, but also update keywords according to current trends.

 

https://pixabay.com/photos/keywords-letters-scrabble-word-2041816/

How to Get Started With Influencer Marketing

How to Get Started With Influencer Marketing

 

Not sure how to promote your products and services? Hand it over to influencers; they will create new and inventive ways to popularize your brand like never before!

In our last blog, you may have got an idea of how Influencer marketing works to better connect with your audience. As promised, this blog will suggest you an easy  way to get started with your influencer marketing campaign. Here are the broad strokes:

 

Determine your target audience and outline your goals

 

Before you introduce your influencer, you must understand your audience first. You must also clearly define your marketing objectives depending on whether you want to increase your brand awareness or promote your product. Having a clear vision will evidently help you to accomplish your goals and choose the right influencer for your brand.

 

Select the right social media channels

 

Choosing the right social media channels is one of the most important things while you decide to run your campaign. It’s not just always the audience and the influencer, but also the right social media channels which make your campaign successful. The social media channel that you choose ultimately determines your ROI. For instance, video content works better on Facebook and YouTube while pictures go better on Instagram, Pinterest, and Tumblr.

While determining which channels & methods are to be used, it is crucial to perform an extensive research to know where your potential customers spend most of their time. However, building a campaign, it is ideal to employ multiple platforms for a better exposure and test how different platforms work to reach your target audience effectively. Once, you finalize your channels, you can optimize the message to receive best outcomes.   

 

Find the most suitable influencer

 

There are several ways to hunt your perfect influencer out there in the market. Among the top ideas, let’s discuss the few of them:

 

  • Do an Internet search: Among the various methods to look for your influencer, this is probably the most time-taking process if you are starting from the scratch. To get started, you need to go through different websites, read blogs, find people with a natural affinity and watch videos to find the perfect influencer that resonates with your brand.

 

  • Explore in the influencer marketplace: Just as there is a marketplace for everything, you can look out for influencers on different networks dedicated to influencer marketing like Famebit, Tidal, TapInfluence, among others.

 

  • Social media monitoring: This is one of the most used technique to find perfect influencer for your brand. There are tools like BuzzSumo that help you find influencers who are talking about the relevant topics to your brand. As a popular way, you can also look for relevant hashtags on Twitter to find people who are already talking about your brand or products to approach & grab opportunity to partner with them.

 

Closely follow the activities of your desired influencer

 

Following your potential influencers before approaching them is crucial. Before you make a decision, you must carry thorough research to understand who they are. Things that you should consider is how the influencers connect with their audience; what response do they get; which brands do they promote and how do they present information.

While considering the above points, you must not jump onto numbers game. What really matters is the quality of followers. An influencer who wins the trust of his/ her audience and has ability to encourage their audience to try something new just on their recommendation is the one you are actually looking for. You must realize that intimacy and trust are the most important factors while determining the potential effectiveness of your influencers at promoting your brand or product.

 

Approach your Influencer

 

Once you select the right influencer to carry your marketing message, it’s high time that you approach them. To develop a steady connection, you can start by following them on social media, subscribe to them, promote their content and then finally ask them if they are interested in promoting your brand.

 

Create a Marketing Campaign

 

As you partner with your influencer, it’s time for you to create a compelling marketing campaign for your influencer to share. Having an influencer who shares his/her experience while using your product or service holds great value. However, there are several other ways your influencer can promote your brand to the audience. In accordance, you can go with your influencer to:

 

  • Provide a generous product review
  • Organise a contest or giveaway
  • Tweet about your product or service
  • Share videos of experience in the event, organized by you
  • Create a native ad for your product

 

Once you follow the points mentioned above, it suggests that you have geared up for an effective influencer marketing campaign. This will also help you find the best influencer for your brand and get the most out of your partnership!

 

Influencer Marketing: A Powerful Tool in Today’s Marketing Landscape

Influencer Marketing: A Powerful Tool in Today’s Marketing Landscape

The campaign of KFC India which it created just before launching its Double Down Burger is still a fresh memory. To create a buzz, the brand worked closely with food bloggers who generated a great curiosity around what will be in the next burger with #KFCSecretBurger.  After the burger was revealed, the brand collaborated with influencers including Buzzfeed to flood social media with reviews about the taste. Not just KFC but thousands of brands today are turning to influencer marketing as an effective way of advertising their organization’s name out. For any business looking to grow, influencer marketing can work wonders!

For brands who are still unaware of the concept, an influencer is a person with the ability to influence the perception of others and make them perform the desired action. Influencers may not necessarily be a celebrity but can also be micro influencers. Having influencers as a part of your marketing strategy to advertise your product or service tend to benefit you enormously as these influencers have a devoted fan base with particular interests. This suggests that you can effortlessly target your niche audience who will then communicate to the far wider target audience to generate impressive outcomes.

 

How does influencer marketing works?

 

Influencer marketing draws in key brand pioneer to drive your message to your audience in the most organic way. It targets people with a huge social media following who can sway and make an impact on audience featuring the key influencers. In simple words, rather than marketing directly to the audience, you leverage on influencers to get out the word for you! For an instance, a testimonial by a popular journalist, blogger, or a YouTube personality who talks about the product’s features and benefits makes a deeper impact on potential buyers and persuades them to make a positive purchasing decision.

Influencer marketing helps your business a viable option to interact with customers in a natural way and direct them towards the desired action. Having a perfect combination of reach, contextual credibility, and salesmanship, influencers hold a great potential to deliver the message to a broad audience and influence them to maximize marketing opportunities. A recent study also indicates that 30% of the customers are likely to buy a product recommended by a non-celebrity blogger, which makes influencer marketing worth investing.

 

Benefits of influencer marketing

 

As per recent reports, 92% marketers are expected to launch at least one influencer campaign. If you also are thinking to start your own influencer marketing campaign, here are few ways how you can benefit immensely:

Generates greater returns: From leading companies to small businesses and newly minted startups, organizations are witnessing positive returns from influencer marketing. The main reason why influencers drive sales and affect purchasing decisions is that they are social celebrities with high engagement and ability to persuade others. It can immensely help you boost your conversions rates and fortify sales. Their message, content, videos, pictures or pictures reaches thousands of people that generate conversions on a large scale. Its ability to generate enormous returns on investment (ROI) has encouraged various companies to increase their influencer marketing budgets for the recent time to come.

94% of marketers using influencing marketing find it an effective practice which generates up to 11x the ROI of traditional advertising.  

 

Builds trust and credibility: Winning trust of customers cannot be done overnight, where brand spend years to gain it. Social influencers spend a significant time and efforts to win the trust of their followers. Influencer marketing creates an excellent opportunity to build this confidence, as the influencers act as a credible source telling potential customers about what your brand offers in the most compelling way. While making a purchasing decision, customers widely lean to influencers to learn how a product performs. Hence, if you work with social media influencers to review and recommend your product or services, you can see a spike with customers who rely on these reviews to go for a particular product or a brand. It will also help you to boost brand credibility and customer loyalty.

 

Drives conversions & relevant leads: Top influencers, being expert in their field hold a specific niche audience, based on which they create your content strategy. This also suggests that if your products or services are directly related to an influencer’s niche, you can use it as an asset to generate relevant leads. Not just this, in fact, influencer marketing is also a popular way to drive conversions by incorporating a call-to-action on sponsored posts. Such as providing a discount code by an influencer provides value to their followers and also allows you to get a hold on customers quickly.

 

Aids content strategy: As a marketer, you must be aware of how challenging it is to generate fresh content ideas to attract the audience. Creating offbeat content on a regular basis not only requires creativity but also enormous resources. This is where influencer marketing helps!  Influencers are blessed with a huge following base, where the only way to engage them is to create compelling content. Thus, influencers invest a lot of time to create quality content for their social media channels. Influencers ensure that the load to develop fresh content gets shared. When you partner with an influencer, some of the content can be produced by you while others can be created by the influencer for your campaign. This strategy also ensures that you deliver creative and high-quality content routinely.   

Final Thoughts…                                                                                                                

Influencer marketing helps your business a viable option to interact with customers in a natural way and direct them towards the desired action. So, now when you know what influencer marketing has to offer you, it’s time for you to incorporate it into your marketing strategy and drive some real time results! However, like other marketing strategies, you cannot hope to start seeing the positive results overnight but selecting the right influencer and creating an effective campaign can be a game changer for your business.

Gear up for our next blog to know easy steps to get started with your own influencer marketing campaign…

Applications of Solidity And Their Uses

Applications of Solidity And Their Uses

Solidity is incorporated with lots of applications, and each one of them is equally important. Today, we will discuss the applications of solidity and how they are being used.

All the applications of the Solidity are based on contracts as I have discussed in the earlier blog that it is a contract-oriented language. Now, I will discuss few applications to let you understand their usage and how they work in detail. It is not possible to address all in detail, but I will give brief information about every topic.

 

Solidity applications and their uses are 

Voting

 

Real world scenario of voting comprises of various fraudulent techniques like manipulation of data, booth capturing, fake voters, and manipulation in voting machines, etc. But to solve few of these problems, we could make use of contracts in doing envoy voting so that everything will work smoothly, transparently and automatically. Given below is the code for voting.

 

Fig.1. Contract named as Ballot

 

A contract named as Ballot is defined in which two structures named as Voter and Proposal are defined. Inside these two, many integers, boolean and address are defined such as weight, vote, voteCount, delegate and voted.

One contract per ballot will be created, and the creator will have the power to serve as the Head. Head will have the authority to provide the right to vote to each address separately.

A person associated with the address can select himself, or to any other person, he wants to give his vote. In the end, a proposal with the most significant number of votes will be displayed using winningProposal() function.

 

Fig.2. Functions defined in Ballot Contract.

 

Mapping of the address is done following a proposal is made. Functions named as Ballot_, giveRightToVote, delegate are defined, and the logic is written on how these functions will work or what each task will do separately. You can go thru it and will be able to understand the simple logic of the workflow.

 

Fig.3. Functions winningProposal() and vote()

 

Function vote() check if the vote given is valid or not and calculates votecount using voteCount and winningProposal() will provide the final output showing who wins the proposal.

 

Crowdfunding

 

Crowdfunding can also be done using contracts and can solve various problems associated with it like a commission of third party, issues related to managing data, etc.

Crowdfunding doesn’t require any centralized system to manage things as smart contracts can workout far away better than non-trusted centralized systems.

 

Blind Auctions

 

Implementation of Blind Auction in solidity is straightforward on ethereum. In this, an open auction will be created in which everyone can make each other’s bid. After that, a blind auction will be designed where it will not be possible for anyone to see the bid until it ends.

Everyone involved in the bid can send bids for the bidding period. Bidders will be bound by the bidding as some money or ether will be included.

There are many other applications also which are a part of Solidity language. I would try to cover them in future blogs.

 

Boost Your SEO Strategy with User-Generated Content

Boost Your SEO Strategy with User-Generated Content

Ever wondered what impact does User-generated content make on your SEO strategy? You might have noticed that the popularity of UGC has grown significantly in recent years. Top websites are more than eager to share user-generated content on their platforms. Among the most shared UGC includes digital videos, blogging, podcasting, review sites, social networking, mobile photography, wikis, etc.

Believe or not, consumers act as your best marketers. It is more frequent that your potential customers trust other online reviews given by other customers to make a buying decision. This happens because we all are more open to accepting the opinions and suggestions given by our peers. You can always flaunt your product, but the sentiment that someone creates who is outside of the organization is even more impactful. By simply adding customer reviews on the website pages, you can increase your organic page visits greatly.

UGC, as a form of crowdsourcing, can immensely bring value to your website and SEO in following ways:

Provides SEO with qualitative content: Through user-generated content, you can always generate fresh and authentic content that acts as a key to keep your ranking on top. Brands need not require a lot of resources to create new targeted for SEO as the content is constantly generated by the users itself. This also indicates that the brands are not talking about their happy customers; instead, the customers themselves are talking about the brand.

Few sites, especially E-commerce websites often lack fresh content. In this case, UGC acts as a great solution to offer some content to other users looking for some information to evaluate the product or services. Having reviews also suggest that your site is active and credible for customers.

Acts as a great source for long-tail keywords: Long-tail keywords are very effective in terms to have your rank high. Having UGC help brands to know phrases that users generally search on the search engine which brands may not necessarily think of including to their customer marketing. Through UGC, you can be aware of trending topics in which your visitors are most interested in. Having comments or reviews, you have an opportunity to excel in your PPC campaigns as you can choose ideal phrases and keywords to optimize your overall SEO strategy.

When users post what they love about your product or service, they provide you an insight into what your audience is looking for. Knowing which long-tail keywords to use can make a huge difference in your ranking!

Enriches social media optimization: A well-executed content curation strategy is necessary to boost your SEO. Social media marketing and SEO are closely associated in a way that sharing content on social media platforms engages users and brings them to your website. This calls a great traffic to your website, which amplifies your SEO. This, in turn, improves your site visibility and indirectly pushes your ranking high on search results.

Sharing your customer’s reviews or images builds greater trust with your followers on Facebook or Twitter,  which increases likes, comments, and shares. The more you engage your followers on social media, the more you attract more organic traffic to your website!

Offers great results for search engine queries: To evaluate a website, automated search engine algorithms use spiders that keenly look into the ratings and reviews provided by the customer.  Also, to evaluate site’s reputation, search quality raters give ratings to the website manually according to its content originality, topic mastery, authority of the author, among various other tenets. Thus, the content provided by the customers help you to earn SEO points from quality rating systems and provides great results to search engine queries.

Just as top brands and companies are harnessing the use of user-generated content, you too can embrace UGC as an effective tactic to improve your overall organic search performance. Majority of customers today rely on Google for their buying journey and thus, it is important for you to grasp UGC as one of your strongest marketing tools to strengthen SEO.  

Once your leverage on UGC, make sure to monitor your website on a regular basis. One negative review can badly impact your brand image if you take time to respond him/her. You will also need to select the right spam filter to prevent comment spamming, as it can harm your rankings, authority, and traffic. However, if managed appropriately, user-generated content is one of the best options to boost your SEO campaign.

 

Pros and Cons of Solidity

Pros and Cons of Solidity

Solidity has various advantages and disadvantages and today’s blog is to discuss those merits and demerits to reach one more milestone near to the learning of solidity.

 

Pros of Solidity

  • Solidity provides Inheritance properties in contracts including multiple level inheritance properties.
  • Smart contracts provide a secure, easy and reliable medium for various sources which have involvement of two parties to do an agreement on something.
  • Contracts support complex member variables in hierarchical mapping and structures.
  • Multiple type-safe functions are also supported in Solidity through facilitating ABI(Application Binary Interface).

 

Cons of Solidity

  • Once a contract is made it cannot be upgraded. We cannot add additional features to it.
  • As solidity is a new language in a market so, it has more drawbacks than other languages like Python, C++, and Javascript.
  • Concerning bugs, other languages have a definite edge over this because different languages have a large number of developers to resolve them.
  • Arrays and Strings structure and usage are very complicated due to the unavailability of Standard Library(Every language have its library to perform functions).
  • In smart contracts, it’s not an easy task to tell any language everything about the real world problems because languages work on the commands given by us.
  • Data is only available only from transactions. There is no other source for the information which in terms creates a problem for the machine to work efficiently.

 

I have described many limitations of solidity, but the best part about this language is that these limitations can be resolved through various strategies. For example, data insufficient problem can be addressed using Oracle systems. We will discuss everything in details about how we can solve these problems in further blogs about solidity.

 

Introduction to Solidity

Introduction to Solidity

What is Solidity?

Solidity is a language developed to provide a platform to develop and implement smart contracts. It is a statically-typed programming and contract-oriented language developed by Ethereum(a secure decentralized transaction ledger) developers. The idea of solidity was originally proposed by Gavin Wood, who developed Ethereum in August 2014. After this, a team of Ethereum Developers led by Christian Reitwiessner developed this language.

It is influenced by and uses concepts from other leading languages and platforms like C++, Python, Javascript, and Powershell, etc. It is designed to target the Ethereum Virtual Machine by compiling the code into bytecode then running it on EVM.

There are various integration platforms(compiler to compile, execute and run code) available to implement Solidity and one of the most famous among them is ‘Remix’. As remix is browser-based IDE, it is easily available and accessible from anywhere. There are various other integration platforms which will be discussed in later blogs.

It acts as a tool used to generate machine level code and have a compiler which reads the high-level language and breaks it into smaller and simpler instructions to execute on EVM.

Simple Example of Solidity

There are various examples of solidity, but SimpleStorage is one of the easiest example to understand.

An Output of SimpleStorage Contract

In next blog, we will discuss the advantages and disadvantages of solidity language in detail.