Getting your brand recognized can be a big hurdle for a small business. Perhaps the market you are in is becoming saturated, and you want to stand out from the crowd. Maybe you have a USP that makes your product different from all the rest, and you want to get that across to your target market. It isn’t always easy, but there are many things you can do to start the ball rolling. Here are 3 ways to improve your small business brand recognition.
Targeted social media ads
Social media allows you to reach many more people than conventional methods probably ever would. Whilst you can advertise on most of them for free, paying for targeted ads can prove beneficial. They take the information they have stored in their database and send details of your business and brand to your chosen demographic. You can specify the radius, age, gender, and marital status of those you want to target, and social media will do the rest. It’s a great way to make the masses aware of your brand and become more recognized. You should have a clear marketing strategy in place, as it could take several attempts before you start to see an increase in sales.
Influencer marketing is a very common form of digital marketing these days. According to Streamline Marketing, it’s “not a fleeting trend or a popular content marketing gimmick – influencer marketing is real, and it’s growing year over year.”
Influencer marketing effectively means you can use the power of other people’s popularity to market your goods or to create brand awareness. It’s been suggested that young people are 70% less likely to be influenced by a traditional celebrity than they are a You Tube start. Those are pretty staggering results and very clearly show why this style of marketing might make a huge impact on your brand.
Raising awareness about your business in the local community is a great way to improve brand recognition, particularly if you run a servicing business that will primarily rely on local custom. It’s worthwhile taking some time to get to know key members of your community and pay some attention to where business opportunities might come from. Good relationships can lead to sales, and sales can lead to local recommendations.
If you have a local football team in your area or a children’s tennis club, for example, it might be worthwhile finding out if they require sponsorship. Many clubs will be open to having your company logo printed on their shirts or allowing you to advertise on their ground if you are prepared to make a financial contribution.
If you make products that could sell well within a small independent retailer, speak to the owners and find out if you can hire space or display your goods on their premises. If you are willing to agree on a percentage selling fee or a set monthly amount, they could very well be receptive to the idea.
Running an online business without using proper keywords is almost impossible. Keywords are necessary for content optimization, search engine optimization (SEO) and even influencer marketing. Therefore, your best bet is to carefully choose the right keywords for your business before you start running it. But how exactly are you supposed to do that? Well, let’s go through it step by step.
In order to choose the right keywords for your business you first need to have a better understanding of what keywords are and why there are so important. The online presence of your business will in large part depend on the keywords you choose. So, in order to do the necessary research and pick the right ones, you need to have a firm understanding of what purpose they serve and what types of keywords are available.
In a nutshell, keywords are words and phrases that connect the content you are writing with what people are searching for. Ideally, people would simply type in the necessary keywords into the search engine and your content would pop up. But, the reality is a bit more complicated.
One of the ways to differentiate between various keywords is by classifying them into three groups:
- Head – Keywords that contain 1-2 words and have a substantial search volume
- Body – Keywords of 2-3 words that have a medium search volume.
- Long-tail – Keywords that have 4+ words. These are the most common type.
The longer the keyword, the more specific it is. Therefore, a long-tail keyword will be much more precise than a head keyword. But it will have far fewer search results. So, the more words you add to your keyword, the lesser the odds are that someone will search for them. But, if they do, there is a higher possibility that they will find your content. So, finding the perfect one can be a tricky balancing act.
Latent Semantic Indexing (LSI)
Search engines use LSI to provide better results for the people using them. A good idea of how this works is Google’s autocomplete results when you search for something. Depending on your previous searches, your autocomplete results can change. This, as you might guess, has a big effect on SEO and keyword optimization. Learn more about SEO on sites like wpfullcare.com.
Another important aspect to keep in mind when trying to choose the right keywords for your business is the keyword intent. The reason why people use certain keywords can be just as important as their content. After all, you are trying to make your business noticed as quickly as possible. So, you need to at least have an idea of what is in people’s heads when they type in keywords that are associated with it. In essence, you have four different intents of keyword search:
- Informational – This is when people try to simply find answers.
- Investigational – This is when people look for information that can lead to transactions.
- Transactional – This is when people are ready to make the transaction.
- Navigational – This is when customers are looking for a particular website.
Studying the market
So, now that you have a better understanding of what keywords are, let’s see what you need to do in order to choose the right keywords for your business. Keep in mind that the core idea of keywords is to provide an easy way for people to find you online. So, while researching them, the best thing to do is to think like a customer.
Thinking like a customer
Whatever strategy people use for market research, it is usually the best idea to put yourself in customer’s shoes. This is one of the best ways to ensure that you’ll have a strong connection with your customers. So, how do you do this? Simple. Try finding another business that you know nothing of and try to use keywords to find things about it online.
As a professional, you will have a hard time putting yourself into a customer mindset when it comes to your niche. So, the best thing to do is to actually be a customer for another business and then notice keyword trends that you can use. Ideally, you want to find a business where you already have a friend who works in it. They can give you a professional view of the keywords which you can combine with your customer view. This should give you a good idea of how to choose the right keywords for your business.
Finding the right niche
The tricky thing about keywords is that you need to find the right niche. This means that you need not only need to find the right type of keywords, but you also need to figure out how to focus them. For instance, if you are running a sport-related website, there are numerous niches you can take. Simply using sport-related keywords won’t do you much good, since they are too common. And using something that is too narrow, like “blue running shoes for 23-25 aged men” is also not good. So, you need to focus on a certain aspect of the sport that is just right. Be it health, weights, power… Choose what you think will be closely connected to your work. Only by doing so will you be able to pinpoint the right keywords and ensure greater traffic to your blogs.
Experimenting in order to choose the right keywords for your business
The final thing we would like to mention is that finding the right keywords will take time. You should start with a healthy base of them, but don’t expect that you’ll be set for life. Your business will, with any luck, grow and develop. And as you develop it, you should implement new keywords. Furthermore, even keyword trends can change. So, not only will you need to keep track of your work, but also update keywords according to current trends.
Solidity is incorporated with lots of applications, and each one of them is equally important. Today, we will discuss the applications of solidity and how they are being used.
All the applications of the Solidity are based on contracts as I have discussed in the earlier blog that it is a contract-oriented language. Now, I will discuss few applications to let you understand their usage and how they work in detail. It is not possible to address all in detail, but I will give brief information about every topic.
Solidity applications and their uses are
Real world scenario of voting comprises of various fraudulent techniques like manipulation of data, booth capturing, fake voters, and manipulation in voting machines, etc. But to solve few of these problems, we could make use of contracts in doing envoy voting so that everything will work smoothly, transparently and automatically. Given below is the code for voting.
Fig.1. Contract named as Ballot
A contract named as Ballot is defined in which two structures named as Voter and Proposal are defined. Inside these two, many integers, boolean and address are defined such as weight, vote, voteCount, delegate and voted.
One contract per ballot will be created, and the creator will have the power to serve as the Head. Head will have the authority to provide the right to vote to each address separately.
A person associated with the address can select himself, or to any other person, he wants to give his vote. In the end, a proposal with the most significant number of votes will be displayed using winningProposal() function.
Fig.2. Functions defined in Ballot Contract.
Mapping of the address is done following a proposal is made. Functions named as Ballot_, giveRightToVote, delegate are defined, and the logic is written on how these functions will work or what each task will do separately. You can go thru it and will be able to understand the simple logic of the workflow.
Fig.3. Functions winningProposal() and vote()
Function vote() check if the vote given is valid or not and calculates votecount using voteCount and winningProposal() will provide the final output showing who wins the proposal.
Crowdfunding can also be done using contracts and can solve various problems associated with it like a commission of third party, issues related to managing data, etc.
Crowdfunding doesn’t require any centralized system to manage things as smart contracts can workout far away better than non-trusted centralized systems.
Implementation of Blind Auction in solidity is straightforward on ethereum. In this, an open auction will be created in which everyone can make each other’s bid. After that, a blind auction will be designed where it will not be possible for anyone to see the bid until it ends.
Everyone involved in the bid can send bids for the bidding period. Bidders will be bound by the bidding as some money or ether will be included.
There are many other applications also which are a part of Solidity language. I would try to cover them in future blogs.
Solidity has various advantages and disadvantages and today’s blog is to discuss those merits and demerits to reach one more milestone near to the learning of solidity.
Pros of Solidity
- Solidity provides Inheritance properties in contracts including multiple level inheritance properties.
- Smart contracts provide a secure, easy and reliable medium for various sources which have involvement of two parties to do an agreement on something.
- Contracts support complex member variables in hierarchical mapping and structures.
- Multiple type-safe functions are also supported in Solidity through facilitating ABI(Application Binary Interface).
Cons of Solidity
- Once a contract is made it cannot be upgraded. We cannot add additional features to it.
- Concerning bugs, other languages have a definite edge over this because different languages have a large number of developers to resolve them.
- Arrays and Strings structure and usage are very complicated due to the unavailability of Standard Library(Every language have its library to perform functions).
- In smart contracts, it’s not an easy task to tell any language everything about the real world problems because languages work on the commands given by us.
- Data is only available only from transactions. There is no other source for the information which in terms creates a problem for the machine to work efficiently.
I have described many limitations of solidity, but the best part about this language is that these limitations can be resolved through various strategies. For example, data insufficient problem can be addressed using Oracle systems. We will discuss everything in details about how we can solve these problems in further blogs about solidity.
What is Solidity?
Solidity is a language developed to provide a platform to develop and implement smart contracts. It is a statically-typed programming and contract-oriented language developed by Ethereum(a secure decentralized transaction ledger) developers. The idea of solidity was originally proposed by Gavin Wood, who developed Ethereum in August 2014. After this, a team of Ethereum Developers led by Christian Reitwiessner developed this language.
There are various integration platforms(compiler to compile, execute and run code) available to implement Solidity and one of the most famous among them is ‘Remix’. As remix is browser-based IDE, it is easily available and accessible from anywhere. There are various other integration platforms which will be discussed in later blogs.
It acts as a tool used to generate machine level code and have a compiler which reads the high-level language and breaks it into smaller and simpler instructions to execute on EVM.
Simple Example of Solidity
There are various examples of solidity, but SimpleStorage is one of the easiest example to understand.
An Output of SimpleStorage Contract
In next blog, we will discuss the advantages and disadvantages of solidity language in detail.