To increase sales immediately or in a short timeframe, you need to reach out to more people who are interested in buying your product. Until people know about your company, they won’t buy your products or services. Thus, you need to improve your brand’s visibility among your target audiences immediately.
Here is how you can find the relevant people and target them through ads:
Register your products and services on online marketplaces that operate in your niche. Most of these marketplaces thrive on their massive marketing prowess and brand name. They also have a fraud detection and prevention policy that protects both, buyers as well sellers. Therefore, shoppers prefer to purchase items from established online marketplaces.
Competition from similar vendors and lack of ratings and reviews make it hard for new sellers to make a mark. However, with an excellent product description and some promotion, you will soon see the sales going up. The best part of online marketplaces is that most of the serious buyers visit their platform and therefore, your promotion becomes highly targeted. Also, you will have to pay a commission on each sale which is far better than paying for clicks or impressions.
Tip – Register yourself or the firm with a reputed platform and take their best membership. Promote your products aggressively in the marketplace. Try to get first few ratings as soon as possible.
Targeted Email Campaigns
Email marketing is still very efficient when it comes to generating leads or increasing sales immediately. You just need to find out the high-quality email database of your target audience. Connect with email marketing service providers who have the database of your target audience and also have explicit permission from the users to send promotional emails.
For example, one of my clients runs a post-graduate certificate program that is mostly preferred by fresh engineering graduates. For a consulting assignment, I suggested them the name of few job portals which cater specifically to engineering graduates and also have an email marketing platform for companies. We ran the campaign, and it was a huge success. Three years on, the company is still using the email marketing services of the job portals. The long association itself is an indicator of the success of the campaign. As of now, I have suggested this technique to many clients and most of them have found it useful.
Tip – Use email marketing if you can have access to a precise database. Email marketing in not sustainable if you target a broad range of users. Also, don’t depend on service providers to write campaign copy or design creatives or landing pages. Get all of these done from your end and to your satisfaction. Only use their platform to send emails.
Affiliate Marketing is a performance based marketing method in which the advertisers pay for per action. You can decide to pay for each lead or the sale depending on the nature of your products or services. Affiliate marketing is the source of customers for a majority of e-commerce firms. Usually, affiliate marketing campaigns take 3-6 months to start delivering returns. Also, you either have to spend significant time or hire someone who can handle the affiliate marketing for your business. It requires full attention from an experienced marketer to hire, train and encourage experienced affiliate marketers to promote your business.
LinkedIn Ads are expensive and not appropriate for all kind of projects. However, if your products appeal to a section of working professionals, LinkedIn Ads can be very useful. I got my first two clients from LinkedIn. While the first client turned out to be a scam artist, the second client was hugely profitable. When I created my company page on LinkedIn, I received an advertising coupon worth $50 from them. I added $50 from my end and ran a campaign for $100. I received three leads out of which two got converted. As I pointed out, one of them was a scammer (who got the work done and never paid; he was in the business of defrauding new entrepreneurs). The other client worked with us for quite long, and they also gave us few referrals. As of today, we have generated a business of worth more than $20,000 from them as well as their referrals. You may call it luck, but we got an excellent ROI, to say the least. I have seen similar success for my B2B clients.
LinkedIn has immense potential. If you are operating in B2B segment and have a significant budget, you must try LinkedIn ads.
Google Adwords is still my favorite advertising program to generate leads. Over time, it has become complex and expensive. Still, the ROI on Google Adwords is much better than other advertising programs. Most of the businesses make a mistake in hiring a professional to handle Google Adwords campaigns. Or pay a small fee for their services. AdWords requires a lot of attention from advertisers and campaign managers to deliver results. Otherwise, you will end up paying for irrelevant clicks or higher cost per click rates. Thus, always hire an experienced professional or an agency who can spend significant time on your AdWords campaigns.
Well, I am not sure if I should recommend Facebook Ads. Many advertisers have claimed a huge response from Facebook while many others have made complaints about fraud in Facebook advertising system. Many of my clients say that they receive good responses from Facebook ads, but conversion is very low. In many cases, people have entered incorrect email ids or phone numbers. Also, in some cases, people claim that they never filled any form or provided their contact details. After working on Facebook ads for four years, I recommend it with a pinch of salt. Usually, Real Estate, e-commerce or similar firms see a good response from Facebook. Facebook ads are also good for Mobile App downloads.
Disclaimer – I use Facebook ads to promote my blogs. However, my aim of the promotion is to improve readership and not leads. I will write a detailed blog post on Facebook Advertising later.
For me, LinkedIn and Online marketplaces have worked wonderfully to increase sales. A majority of my clients are also satisfied with the responses they have got from Google AdWords and email marketing. I have planned to use Google AdWords and Affiliate Marketing extensively for my business in 2017. I will keep you posted about the ROI as well as few tricks to save money on Ads while generating a better return. Do subscribe to my newsletter to stay in touch and get quick tips on digital marketing.
If you have tried any other online marketing techniques to generate sales immediately or in the short term, please share your experiences through comments.