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Weekly Cryptocurrency News

Weekly Cryptocurrency News

RBI barred banks to work with cryptocurrency exchanges

On Thursday, India’s Central Bank, RBI announced that the banks and financial institutions will no longer have any links to virtual or cryptocurrencies exchanges or other related services. RBI in its statement said that with an immediate effect, all entities regulated by RBI shall not deal or deliver services to individuals or businesses. Entities that are already providing such services shall soon quit the relationship within a specific time.

As per Financial Express, Deputy Governor of RBI, BP Kanungo, informed reporters that this specific time would be three months.

In the same statement on Thursday, RBI said that it had put together an inter-departmental group to review the issue of issuing its own digital currency.  

The bank explains that having quick changes in the landscape of payments industry with contributing factors like rising of private digital tokens and soaring cost of metallic money have encouraged Central banks all around the world to analyze the option of introducing fiat digital currencies.

RBI adds, “while many central banks are still engaged in the debate, an inter-departmental group has been constituted by reserve bank to study and provide guidance on the desirability and feasibility to introduce a central bank digital currency.”  

The news takes up the concern again that India was about to completely impose a ban on cryptocurrencies. However, a panel formed last year, with a motive to study potential regulations has not yet released its proposals or findings. Over the past few months, various officials have stated publicly that government does not recognize Bitcoin as a legal tender.

PocketBits, one of the cryptocurrency exchange in India has played down the significance of the step. As per a statement published on Twitter, PocketBits argues that there is no need to panic as exchanges in India have already been cut off from banking access largely, where RBI has just reiterated what it has already implemented. The exchange also said that for now, there is no ban on bitcoin as there is no official government stand on this, Its just RBI taking the stand on the technology which they are implementing themselves in terms of Digital Rupee.

RBI has previously issued several warnings and cautioned the public over cryptocurrencies. The first warning was reported in 2013. It also released a warning in the month of December stating that it has not licensed any company to work with cryptocurrencies. It also raised concerns regarding ICOs to caution consumers.

Namita Vishwanath, technology law expert, a principal associate at InduaLaw, calls it a very aggressive move. She adds “Instead of RBI taking a holistic approach and seeing how to curb potential misuse, it seems to be a rather broad-stroke approach of completely prohibiting this altogether.”

India’s crypto exchanges oppose central bank’s move

Just after RBI made the announcement that entities regulated by RBI shall stop working with companies that offer cryptocurrency or other related services, exchanges in India are fighting back against this move.

Many startups like Unocoin, Coinsecure, and Zebpay have raised an alert regarding potential disruptions to their services in case their banking providers withdraw from the market within three months, as notified. However, the statements also suggest that the industry is planning to mount some legal challenge.

Jincy Samuel, Coinsecure chief operating officer, said that various stakeholders of industry are discussing the matter with Blockchain And Cryptocurrency Committee of India and the Internet and Mobile Association of India to see if they can help in getting a hearing at Supreme Court regarding the current decision of RBI.

Samuel also acknowledged the impact of central bank’s decision across the country. She says that the move has left users with no option other than to deposit or withdraw fiat from these platforms. To move forward, users will have to switch to the cash market.

In a statement out by Unocoin, it says that all the funds are absolutely safe with them and there is no need to worry. Unocoin also adds that as of now, no banks have issued any notice to them, and when they do it, the information will be communicated.

Zebpay also announced on Twitter that the sudden disruption in the banking services could affect their ability to service deposits or withdrawals. But at the same time, it also added that the customer’s assets and funds will stay secured and they are finding other options.

Ajeet Khurana, Zebpay’s chief executive tweeted “No way I am stopping. We will continue to do what is best for our customers, and what is best for our country. Am studying the current situation and will react shortly. [A]nd we will emerge stronger.”

Arizona’s cryptocurrency tax payments bill is being revamped

According to one of its sponsors, Arizona’s crypto tax payments bill is being revamped with an ambition to put it forward for a vote in the upcoming weeks.

Jeff Weninger, Arizona representative in an interview told Coindesk that a comprehensive work is being done on the measure that will allow residents to make payments of their tax liabilities with cryptocurrencies.

The measure was taken forward back in February by the Arizona Senate, however, the public records suggested that the matter went lingering in the House of Representatives unless a committee recommended its passage.

Weninger said, “We’re still working on moving it.” He also told that he has been working closely with Senator Warren Petersen who drafted measure on some changes. The key recommendation is to make the language more agnostic about which cryptos can be used with “bitcoin” term being slashed out of the bill.

These changes have been made in the bill to make it more agnostic about name specific digital currencies. However, it is up to Revenue Department to fix that.

The revamped bill will also let the tax officials decide whether to set up their own method to exchange crypto to U.S. dollar or let the startups compete and convert it and send U.S. dollars. He also mentioned that the changes will be implemented in a week or two. Also, they ’ve been working on it dedicatedly to make all the members understand it and be comfortable.

Arizona has established itself as a positive environment for startups working on this technology owing to the legislation passed till date. The first of it was signed last year into the law and recognized blockchain signatures and smart contracts as legally valid.

Considering all the factors, it shows that Arizona is welcoming the new-age entrepreneurs and this new technology quite well.

In the same interview with Coindesk, he lastly said: “We hope to lead on this and other technologies in future.”  

Ontario Regulator looking into the activities of Crypto Trading Platforms

The Ontario Security Commission is gathering information about the cryptocurrency trading platforms that are operating in the province.

OSC spokeswoman, Kristen Rose on Friday said that the agency has received many complaints about platforms selling cryptocurrencies that may qualify as securities. “These platforms and any businesses that are coins that are security to trade them, maybe offside security law,” she said.

Under Ontario law, exchanges must apply for recognition by the commission. The application made by the firms must describe the aspects of their business such as operations, corporate governance, access requirements, financial viability, and fees.  

None of the exchanges have been legally recognized in the province, nor any of them has been granted an exemption from the regulation.

However, the commission is not following a full-bore investigation but is only gathering information about how these platforms are working.

The OSC has freshly presented a document highlighting the priorities of this fiscal year with a prominent focus on cryptocurrencies. The main motive behind this move is to provide protection to customers while also promoting innovation and capital formation.  

OSC said ICOs in particular “present significant investor protection issues.” Ontario’s viewpoint towards ICOs is not necessarily unfavorable, however, the OSC approved TokenFunder’s sale in October.

Japan’s financial regulator suspends two crypto-exchanges

Japanese regulator has ordered two cryptocurrency exchanges to freeze their operations due to insufficient KYC procedures for two months.

This order has come to an effect immediately where Eternal Link and FSHO will face suspension until June 5 and June 7, respectively as per issued by the Financial Services Agency on Friday.

However, it is months long inquiry that these exchanges had not properly required consumers to give information like purposes of trade. They also did not follow procedures around reporting the suspicious transactions to FSA.

The agency said that failing to put these anti-laundering efforts is not in conformity with the Act on Prevention of Transfer of Criminal Proceedings.

The order on Eternal Link indicates that the firm has violated Japan’s laws by using customer deposits to pay company expenses, although temporarily.

FSA also found that Eternal Link, FSHO, and Last Roots have made insufficient improvements to their internal safety measures which protect user information against potential threats.

Bit Station has also been ordered to halt its operations, while five others were ordered to report back to FSA regarding their business improvements measures.

After $500 million worth of NEM tokens got stolen from the Coincheck exchange, FSA is stepping up its efforts to keep a check on domestic cryptocurrency exchanges to inspect loopholes in their business operations.

 

Effective Tips to Drive More Referral Traffic

Effective Tips to Drive More Referral Traffic

Referral traffic refers to that percentage of traffic on your site that comes outside of Google. It is one of the major factors that contribute to brand’s online success. All of us want to generate a lot of genuine referral traffic to our website. Isn’t? But only a few of you actually receive it. However, there are a few amazing ways that can surely help you to generate massive amounts of genuine referral traffic. Here are some of the surefire ways to do it:

Leverage on Q&A sites: Q&A sites are a great source of referral traffic! Sites like Quora and Yahoo Answers are of great help especially for small and medium-sized businesses to bring huge referral traffic. When you leverage on these sites, your main goal is to solve other’s queries or problems, which can definitely bring lots of relevant and qualified traffic on your site. You can apply a strategy that works best  in a way to generate more traffic such as:

  • Carefully identify and pick relevant topics, search phrases and categories that are closely related to your business. Don’t waste your time in answering questions that already have few answers to them.
  • Find relevant questions by outlining your expertise in the field. You can define your expertise in the “Knows about” section. You can also take help of keywords like SEO, marketing, among many others.
  • Scroll through diverse information present for each question to acquire useful data.
  • Set apart the questions that have no followers or less than 100 views and also screen out questions with over more than ten answers already.
  • Put 2-3 links to your relevant content as it drives a huge amount of traffic to your site.
  • Give adequate time to each post to discover the type of driving traffic.

Create and promote video marketing content: You can generate extensive referral traffic by creating your videos and promote it on suitable channels where you have your target audience. While creating your video marketing content, make sure to be specific and clear about the topics and formats. Embrace a storytelling approach in your video marketing campaign. This ensures that you connect better with your audiences. Also, don’t forget to use a Call To Action button to drive more traffic.

Creating a video marketing campaign is not just limited to putting it on YouTube, it requires a lot more! Once you create a video marketing content, it is important to promote it effectively. Few tools that can help you create and launch your video marketing campaign are:

  • YouTube Editor: This free tool is completely integrated with YouTube that provides a variety of editing capabilities on the website. You can add transcripts or even add comments to your videos.
  • Flipagram: This tool helps you to merge images in order to make your video stories short. This can help you with posting your video on platforms like Facebook or Instagram. A lot of companies use this tool to advertise their products over different channels.
  • Wideo: This tool offers you a wide variety of template selection to create your own videos. The best part is, you can add your logo or other graphics to enhance your branding process.
  • Stop Motion: This is an amazing tool that helps you to make videos using stop motion technique. It controls edit options for each frame in the video where you can watch and make changes to your video frame by frame.
  • Animoto: This tool is an effortless video editor. Following simple steps, you can get your video edited. All you need to do is just add photos & videos, personalize it and finally place it on your website.

Curate content effectively: Content curation refers to a process of collecting information which is relevant to a particular topic or subject. Content Curation is an effective way to get quality backlinks and get massive amounts of referral traffic. This is a time-taking process as it requires you to gather striking content that connects directly to your niche audience.

To curate content of your blogs or articles, you can use different sites like Scoop.it and Storify. These sites can help you drive traffic by finding your influencers in your niche. You can simply look for relevant keywords in the search bar or can browse the latest trending topics. Suggest your content pages to the users with over 100+ views per day to their pages. This will call a large number of scoopers to visit your site. You can then re-scoop your page to their followers and other social networks.

This is how you can engage them on various social media platforms and search their website to approach them with suggestions for their Scoop.in accounts. Similarly, Storify can also be used to display tweet series on a particular topic and place your stories as a slideshow.

Use influencer marketing technique: Nowadays, influencer marketing has become one of the most powerful tools to create your brand awareness in front of the target audience.  Influencer marketing is close to celebrity endorsement to persuade people. Influencers can be bloggers, celebrities, trendsetters or domain experts. As these influencers have a deep impact on people, this form of marketing can reap you maximum benefits.

Here are few tips to lead a successful influencer marketing campaign:

  • Look for influencers who hold high post engagements like shares, likes or comments.  It is not always necessary to focus on big personalities rather; you can also focus on mid-sized influencers.
  • After you find your influencer, make sure to reward them with gift cards, free products, prizes or similar things.
  • Create a page on your site where influencers can send their traffic. Make sure to customize this page regularly for the visitors.
  • Take a note of views, engagement, audience reach, click-throughs etc. by developing Key Performance Indicators.
  • Make use of tools like Ninja Outreach or Traackr for a successful influencer marketing campaign.

Join online forums: Online forum posting sites are a great way of generating traffic. While joining these forums, remember to add value without being too promotional. Use your brand name while getting registered with the forum. You can make efforts in your’s forums niche, but remember to check that the forum is active. Check this by checking that the forum has new posts every month.

Add value by telling your personal experiences instead of offering advice. Don’t forget to create a signature with a Call To Action link. You can add a new thread with a link to resources that is useful for the group.

Use social media effectively: You may share content on social media but how many of your followers actually read it? There are possibilities that your followers skip your post. You must use different techniques to increase the chance of every post being read. To make optimum use of social media and increase your social referrer  traffic:

  • Share the same content more than once. Doing this ensures that your followers read your post, even if they miss it once.
  • Create a sharing schedule and think of ways to create variety in your content sharing schedule.
  • Increase your brand’s reach by using different hashtag tools like Hashtags.org or RiteTag
  • Optimise your content using graphics or images to catch people’s attention and get a few more extra clicks.
  • Keep a track on results to measure the effectiveness of your social publishing schedule.
  • Keep a record of the number of clicks, retweets or shares to know whether there is an increase or decrease in the post activity.
  • Focus more on social media platforms which gives you higher ROI. Make use of platforms where your content gets most engagement with higher conversion rate.
  • For the remarketing purpose, make use of Facebook dynamic ads, templates and product catalogs. Instead of creating multiple ad templates for each product, you can simply create a single ad for all your products. Facebook takes vital information such as pricing, images, and displays different product to different users.
  • Just like Facebook, Instagram stories are working wonders! Use Instagram stories to increase your brand awareness and drive engagement.
  • For Twitter, use Twitter Analytics dashboard to ensure that your tweets are getting enough engagement.
  • Engage audience by creating social media giveaways and interacting with your customers to generate enormous leads.

Create a Guest Posting strategy: Guest posting is the process of publishing your article to someone else’s website. Carrying out effective guest posting is a significant way to get huge referral traffic. Begin with your guest posting efforts on sites that are relevant to your business. Inclining towards guest posting will get your content right in front of your target audience.

Make your guest posting schedule to keep your referral traffic intact. While you start your guest posting efforts, make sure to:

  • Guest post only on websites that are relevant to your business or industry. The topic of your blog should closely relate to the industry type.
  • Write precisely keeping in mind your target audience.
  • Mention your name in the content and add specific backlinks to generate massive referral traffic and advertise your guest blog post.

Get listed on review websites: A review website has reviews on different businesses, products or services. Getting listed on several review websites can help a lot to generate referral traffic. The visitors of these sites are already known to buyer’s journey and are ready to commit to a purchase. However, getting rankings on these review websites may differ from company to company. List your site along with your website link to direct visitors to your site and generate huge referral traffic.

Use visuals and infographics: Images are the most important form of content for businesses. Visuals play a vital role in engaging audience.Infographics can attract a lot of readers and get more likes, shares, comments, links and the most importantly “traffic.”

Visuals help people to better understand the complicated data and grasp quickly. It is still difficult to engage the audience with long content, but with visuals, you can do it easily! There are a lot of free tools available to create infographics such as Photoscape, Vizualize, Canva Infographic Maker, among many others.

There are certain Email service providers like MailChimp which can be used to share visuals with your email list. By sharing infographics in different channels, you can tremendously increase your referral traffic and improve your Google rankings well.

Once you implement the above tactics, you can definitely attract enormous referral traffic to your website and get massive leads!

Seoul, South Korea All Set to launch “S-coin”

Seoul, South Korea All Set to launch “S-coin”

During an interview with CoinDesk Korea, Mayor Park Won-soon announced the initiation to create a cryptocurrency for the South Korean city of Seoul. The city will soon be developing its own cryptocurrency – the “S-Coin.” The cryptocurrency is set to play a significant role in city-funded social benefits programs- according to Park Won-soon. Park also shared his intentions to encourage the development of industrial clusters and potent startups that will function or promote the use of blockchain technology.

Park Won-soon stated, “As Seoul is the world’s leading city in the field of information and communications, including the 4th industrial revolution, I think it should naturally study new technologies such as block chains.”

Similar to Estonia, which is endeavoring to utilize blockchain innovation to all legislature regulatory procedures, Park believes that the blockchain can be connected to every bureaucratic organization in Seoul, for example, the general population transport framework worked by Seoul City and the arrangement of youth allowance. Besides, Park demonstrated that the S-Coin could be utilized as a transaction technique for city-financed welfare programs for open representatives, youthful occupation searchers, and natives helping the earth by sparing power supply, gas, and water.

Specifically, Park focused on Seoul’s readiness to issue money. He stated that to influence an S-coin, we have to develop institutional and lawful help, such as local laws. He also said that he would attempt to change different rules and controls of the central government. He gave eco-mileage that gives monetary advantages to subjects sparing power, water, and gas, youth recompense to help youngsters who are looking for occupations, open representative welfare focuses. The organization is additionally thinking about plans to apply blockchains to its frameworks.

This is required to be incorporated into the blockchain end-all strategy of Seoul, which will be completed in April. In November, a year ago, the Seoul Metropolitan Government (Samsung SDS) has been entrusted with building up a data technique design (ISP) for the Seoul City blockchain-based local development. This is the initial phase in setting up a guide for the presentation of a blockchain among local government and open foundations.

At the point when a city chooses to issue its own local currency, there is a considerable measure of inquiries holding up to be replied. On account of S-Coin, the money will be utilized for different ideas all through Seoul. As a matter of first importance, the new coin will be used to pay for public transportation. It is additionally an installment strategy for city-subsidized projects and environmental projects.

This attracts a few likenesses to how Bitcoin is functional as a part of Zug’s economy. All things considered, S-Coin will be controlled by the city chamber of Seoul, as opposed to being decentralized cryptographic money. Specific technological details of S-Coin stay hard to get at the current moment. It stays hazy which blockchain will be utilized to issue this money or how high the aggregate supply will be.

Possible Effects on Bitcoin

Given South Korea’s significance in the realm of Bitcoin and cryptographic forms of money, the dispatch of S-Coin is somewhat interesting. These monetary standards won’t contend with each other given the current aspects. S-Coin is constrained in usefulness to Seoul, while Bitcoin utilize traverses South Korea completely. The two types of significant worth can without much of a stretch exist together in the capital city.

The majority of this further affirms South Korea is getting ready for real digital currency and blockchain direction. With the administration inclining toward presenting another tax collection system for these financial standards, Bitcoin and altcoins keep on gaining authenticity. These new tax assessment rules will become effective in June of 2018.

It isn’t the first run through a city chooses to issue its own local cryptocurrency. In the UK, the town of Hull as of late propelled HullCoin. It appears this idea is catching public interest, which isn’t really a terrible thing. Activities like these assistance individuals get more familiar with the concept of digital monetary forms. Over the long haul, it might just make ready for more prominent worldwide digital currency acceptance.

Regional sources report S-Coin will be presented sooner or later in April of 2018. The up and coming dispatch of this money will without a doubt draw in a considerable measure of consideration. In conjunction with S-Coin, the city of Seoul additionally needs to set up a fund to help nearby blockchain ventures. This expanded spotlight on more up to date advancements has all the earmarks of being of impressive enthusiasm to chairman Won-soon too.

Park likewise said he wants to cultivate a blockchain environment. He said that he met blockchain organizations, and thinks that their organizations are not seeing the light due to several different directions. He also added that all things considered, innovation is as cutting edge as any other nation. “We are planning to create clusters where the start-ups we want to build up, and how they can develop the technology and spread the funds to the world,” he said.

Concerning government’s solid administrative strategy on ciphered cash, Park stated, “The last time the Ministry of Justice announced regulatory measures, it was tremendous resistance, and the government seemed to think deeply about it.”  Park also added later, ” First, it is the local government’s task to create cases and models. If the Seoul government releases certain regulations, it will be able to make the model more freely.”

Park, a standout amongst the most compelling government officials in Korea, who is most inspired by the blockbuster innovation, will challenge out of the blue among the Seoul showcase in the elections decisions hung on 13th June.

Filtering Referral Spam in Google Analytics

Filtering Referral Spam in Google Analytics

Want to know the ways to filter referral spam in Google Analytics? You might find an answer here…

You can minimize or even eliminate the negative effects of fake traffic in Google Analytics. If you are a beginner, you must check out the Google Analytics Solutions Gallery and look out for referrer spam or block bots. While you look in the gallery, you can find some great resources there, but filtering referral spam requires a lot more.

Given below are some effective steps that can help you with the process the filtering spam or block bots in Google Analytics:

Identify which bots are harmful: Belief or not, bot all bots are not bad! There are plenty of bots which makes our search world go round. To cite some examples, these may include GoogleBot, BingBot, SpyFu, Deep Crawl, Screaming Frog, among various other bots. However, these bots are not dangerous for sites, or even for the visitors of the site.

The bots that can turn out dangerous for your site includes the ones that can seize your traffic, get through loopholes in CMS for the purpose of hacking and scrape your content. On the basis of your industry type, there are certainly some forms of bot traffic more harmful from others. Thus, it is important to figure out which bots need to be tackled.

In fact, it’s not always the bots that are harmful; there are many other referral sources that can send enormous traffic to ruin your data.

Carefully filter your Analytics Traffic: Before you start to filter out your bot traffic, you must know what is being taken out of your data set. This requires you to compare data. To do this, you can create a separate view in Analytics and name it like “bot traffic filtered.” This is how you can do it following these simple steps:

  • Click on “Admin”
  • Click on the drop-down menu, in the right column under “View”
  • Select “Create new view”
  • In the next step, be sure to set your time zone, which defaults to Pacific Time

Block bots in Google Analytics: Google provides you an “easy button” instead of doing it manually to block known bots. This can minimize your work up to 75 to 80 percent. The bots are regularly updated as Google keeps on finding new bots.

For your new view, you can select the “view settings” option and click the checkbox. This will exclude all hits from the known bots. Doing this will tell you what will happen to your traffic as soon you turn on bot filtering. But, before this, make sure that none of your important traffic sources are part of Google’s list of known bots. When you decide to roll it out in the main profile, add an annotation to explain changes and prepare people who view your analytics. All you need to do is click on the little arrow under analytics chart in Google analytics and follow the instructions.  

Create a custom referrer filter: Google’s bot filtering system may work for a while, but certainly, there will be some other referrers which might send volumes of no quality traffic to your website. To identify these referrers, open the referrer list in Google Analytics and sort the data descending by bounce rate to bring 100% bounce rate to the top.

Using an advanced filter, you can filter the data to only highlight a number of sessions over a specific threshold. This can vary as per your traffic volume. Having this done, you can scroll down the list and pick sites that you want to add to your referral exclusion list. Once you get a list of the sites that you want to filter, cut them down to the main TLD.

In the process, you may also find some foul websites but make sure that you don’t visit them to check them out. Visiting them might make you a recipient of some unwanted malware or spyware. After your list is fully vetted, you can finally create a custom referrer filter.

Set up a bad referrer filter: Once you have a list of all the bad referrers that you want to block, create a new filter in the view that you had set up earlier for bad referrers. Remember not to do this at the account level, but only in the view screen. To set the filter, follow these steps:

  • Select “Admin” option
  • Select “Filter” under “View”
  • Click on “Add Filter” and give a desired name to the filter
  • Then Click on “Custom” and “Exclude”
  • Select “Campaign Source” as your “Filter Field” and add all the domains that you want to exclude in the box

Be careful as you enter multiple domains that can create a mess. Also, make it a point to test your filter and update it regularly as you will get new domains to exclude now and then.

Block bot traffic: Now this step requires skilled expertise. This involves using .htaccess or web config in IIS, which acts as a backbone for the entire website. This must be handled cautiously as one wrong character can bring down your site completely. Don’t forget to make a backup copy and make sure that you have access directly to your server.

.htaccess file acts as a powerful tool for disposal as you can block high volume of bot traffic from accessing your server. You will have to integrate this code into the existing .htaccess file:

Rewrite Engine On

Options +FollowSymlinks

Deny from 123.45.67.89

Allow from all

Following the above steps is an effective way to block high or low volumes of bot traffic which can place a high load on your server. As the list gets longer, it puts more load on your server that causes your site to slow down. Blocking the bots can reduce the load on your server and also ensure that these visits out of the Google Analytics. In case of serious security issue, you should contact your web host or system administrator to resolve the issue.

Google to Allow Businesses to Publish Offers Directly on Search Results

Google to Allow Businesses to Publish Offers Directly on Search Results

A new feature is being tested by Google that allows Google My Business Pages to publish offers directly to organic search results for your business. This new feature is built into Google Posts, which is made available to businesses with a verified GMB profile since last summer. When a business name is searched, Google Posts enables businesses to write short messages which show up on maps and search results.

So far, Posts on Google were only limited to plain text, multimedia, and events. Now, an offer includes other components like a photo, 300 words of text, post title, optional coupon code, start & end time and a link to offer.

Businesses can publish “offer”, highlighting the small message in front of searchers, as they find the business online.The good news for businesses is that it does not appear to cost anything to post offers. This gives an opportunity to businesses to drive sales through search research, without paying for it to Google.

However, not all business categories are able to replicate this feature, which shows that it is still in its testing stages.

Google Chrome’s Article suggestions become the fourth greatest driver of Referral Traffic

Google Chrome’s Article suggestions become the fourth greatest driver of Referral Traffic

A recent report released by Chartbeat unveils that Google Chrome’s mobile article suggestions are now the fourth biggest source of referral site visitors. The first three biggest sources include Twitter, Facebook and Google search.

Mobile article suggestions appear when a user opens a new tab within the Chrome app. These mobile articles are also known as “Articles for You,” “Chrome Suggestions,” and “Chrome Content Suggestions.”

In 2017, the traffic from Chrome’s mobile articles has grown by 2,100%, as indicated by Chartbeat’s data. The referral traffic took a leap from 15 million visits per month to 341 million visits per month, where Chartbeat is only following referral traffic from Android.

Chartbeat attributes the exponential growth of referral site visitors from the mobile articles as users go on to transition away from desktop computers to mobile gadgets.

“Mobile web traffic to Charbeat’s client has grown over 20% since January 2017, showing how much more time users are spending on their mobile devices.”

There are a number of other factors also which contribute to the growth of referral traffic from Articles for You. One of them is Chrome being the top browser of the world. Additionally, users cannot avoid seeing suggestions as Articles for You show up by default each time when you open a new tab on Chrome.

Another reason why Chrome’s articles suggestions are so potent to drive traffic is that the suggestions are personalized and based on browsing history which interests users.

It is too early to ascertain how site owners can optimize for these articles, however, publishing AMP versions can be useful. As per Chartbeat,  Articles for You primarily surfaces AMP pages, with around 72% of article suggestions leading to AMPs.

Now when Articles for You have become an important source of referral traffic, it is on their “research agenda,” says Chartbeat. The company will follow the trend closely and consistently report on any new updates.

A Better Insight on Durable URLs for SEO

A Better Insight on Durable URLs for SEO

Great content can bring you better search engine ranking for competitive queries but URLs can make a big difference! It is a durable URL that actually accumulates links or signals over time and releases fresh content. It is also responsible to maintain your position at the top of search results. “Durable URLs” are all that you need to ensure long-term SEO success.

What is a durable URL?

Unlike disposable URL, a durable URL is the one that remains lasting and could be updated with new or fresh content later. During the process, it continues to rank for various keyword targets to maintain ranking signals. However, there are plenty of URLs which are updated very often but are not said to be durable URLs. It’s just a way of thinking about URLs which decides the future success through the accumulation of signals such as inbound links.

Having a durable URLs ensures that the content becomes a dynamic document rather than an inactive proclamation. The best part is, the content matching the query can be updated any time, throughout the year.

Durable and disposable URLs

A durable URL, particularly the resource name or slug, must not contain any dates, opinions, author’s name, adjectives or any information about the post. It should simply match the crux of target search terms or keywords. It must be highly simple, short, easy to read and free from clutter. For an instance, a write up about digital marketing, a sound URL slug could be: digital-marketing or business-promotion-digital-marketing etc. Here, you can simply update content without even bothering about changing URL every year or month.

On the other hand, disposable URL slug could be like digital-marketing-trends-2018 or promote-business-with-digital-marketing-trends-2018. In such instances, the URL must be redirected to a new location to accumulate ranking signals or query else, no accumulation occurs and old versions are maintained. To have a new version for the next year, a new URL should be created to match the content. Creating a new URL means that the webpage must start from the beginning, having no likes, shares, tweets, bookmarks or pre-existing links.

Making a choice…

The big question is, how to choose whether to use durable or a disposable URL?

It is not always a compulsion to choose a particular type of URL. different content or keywords demand different URLs.

There are certain types of content that work best with a durable content including:

  • Critical content and other content targeting vital short-tail keywords
  • Time-sensitive content, most based on annual reports or other annual listings
  • Content where core topics remain the same
  • Content which needs to be updated on a regular basis
  • Content that targets high search volume target keywords
  • Content targeting keywords which might have a shift in context overtime

On the other hand, types of content which might benefit from disposable URL includes:

  • Content that can be used as a reference for future use
  • Content with a specific point of view
  • Author’s content which needs no modification in future
  • Content with no search volume target keywords
  • Content with longer tail-keyword targets

However, redirects can help to pass many ranking signals yet, having a strong initial URL that stands the test of time is irreplaceable!

How evergreen URLs work?

Evergreen URLs are need of an hour. Content may need updates but the underlying URL and basic topic usually remains same. Having a better understanding of URLs can allow your website to maintain fresh content without actually getting worried about pre-existing ranking, traffic or social signals.

Make sure to pick your original URL wisely and then you can always have a chance to make necessary changes to title, images, meta description or text body, even after publishing new piece of content!

 

LinkedIn Introduces Video Ads in its Newsfeed!

LinkedIn Introduces Video Ads in its Newsfeed!

LinkedIn, the largest professional networking site, has introduced a new feature to post video ads for sponsored content on its news feed. Phil Spitzer, Product manager at LinkedIn, says that unlike pre or post-roll video ads, these video for sponsored content can be directly placed in the news feed as a standalone post.

The video ads present in the news feed, have persistent “call to action” button, that captures lead throughout the video, at any point. Advertisers are also equipped with conversion tracking, which allows them to measure the number of leads, website visits, and sign-ups, among other valuable actions. The actual performance can be estimated through insights and breakdowns like, who is watching the ads, who is getting engaged and who is converting.

Video of the sponsored content can be targeted on the basis of job title, seniority, industry type, skills or competencies, company name, and other categories.

Along with this, LinkedIn is also providing an opportunity for businesses to add video to their company pages. This enables companies and publishers to showcase a video directly on its page. As per LinkedIn, a company page video generates conversation 5x more, as compared to other content forms.

Top 5 Stories in Cryptocurrency and Blockchain Industry

Top 5 Stories in Cryptocurrency and Blockchain Industry

Twitter and Mailchimp ban ads on cryptocurrencies and ICOs

After Facebook and Google, two more online platforms including Twitter and Mailchimp have banned the ads for cryptocurrencies and ICOs. On Monday, Twitter announced that it would remove such ads, unless, listed on a major stock market, placed by a public company. Jack Dorsey, founder of Twitter is a cryptocurrency bull, but the move comes keeping in mind, the scam accounts and bots in social media sites recognized in the past.

A few days later, Mailchimp, the email distribution service, said that it would also block marketing campaigns relating to ICOs and crypto coins. Mailchimp explains that these campaigns are often associated with frauds, scams, phishing and misleading business practices.

Rising closures of cryptocurrency startups recorded

This week is marked by several new closures of cryptocurrency startups, indicating the uncertain nature of the rapidly evolving market. Firstly, Litepay,  a merchant processor for litecoin payments, similar to BitPay, has ceased its operations. Litecoin Foundation apologizes for its hype, calling it “less than transparent nature”.

In Japan, two crypto exchanges are shut down over growing regulatory scrutiny. Mr. Exchange, being one of them, said that it had received an order late in January to beef up its internal protocols relating to the attack on Coincheck.

Similarly, Coinprism, a wallet service for colored coins, decided to shut down its operations, four years after its launching. Founder & CEO of Coinprism, Flavien Charlon, gave many reasons for its pack up, including rising of ethereum as the referred rails for token insurance; congestion on the bitcoin network; limitations of blockchain technology and prospects of heavier regulation.

Thailand moves a step closer to cryptocurrency taxation

Thailand is soon going to enact taxes on cryptocurrencies. As per a report by Nikkei Asian Review, Thai Revenue Department is expected to collect 7% VAT along with 15% withholding tax from investors trading cryptos in the country.

To regulate cryptocurrencies in Thailand, two decree drafts were passed previously by the Cabinet of Thailand. One of the two decree drafts is an effort to avoid tax avoidance and money laundering.

As per Bangkok Post, if trading through cryptocurrency exchange, retail investors may be eligible to waive VAT after the law comes into effect, they will face liability even if they have no capital gains. The report also suggested that the draft law is currently pending by the Royal Gazette, later which will be formally enacted.

AirAsia launching a cryptocurrency-based reward program

Tony Fernandes, AirAsia chief executive, has notified Nikkei Asian Review that the company is going to convert its frequent-flyer rewards program to a cryptocurrency platform “Bitcoin”. The move comes a part of company’s aim to proceed towards a cashless system and improve airline’s digital services.

Based on the platform, the customers will be able to buy seats, in-flight meals, seat upgrades, among various other services. He also told that the company would launch an initial coin offering (ICO). However, he did not provide any firm timeline or any information whether the company is planning to develop its own blockchain.

IBM taking cryptocurrency seriously

IBM has stepped forward to take cryptocurrency seriously. IBM has started to talk about how it can make use of cryptocurrencies in live applications and early-live prototypes. This has given a new reason for investors to consider cryptos.

With $140 billion, IBM has revealed CoinDesk about its meeting with executives of commodities trading platforms, large corporations and central bank to explore opportunities with cryptocurrencies to save money and generate higher revenue. The company has also hired a new head of blockchain development, Jesse Lund, to develop cryptocurrency strategy.